Transforming Fragrance Shopping with Juphy AI: Al Kowthar’s Success Story
Ceyda Duz
Industry
Beauty
Mostly Used Features
- Smart Product Recommender
- Customer Support Automation
- Expert-level Guidance
Channels
Shopify
Tools
Juphy’s AI Chatbot for E-Commerce
Executive Summary
Al Kowthar, a leading fragrance brand based in Ireland, integrated Juphy’s AI-powered Shopping Assistant to provide personalized, expert fragrance recommendations 24/7. The AI Assistant efficiently guided customers through the brand’s extensive perfume range, increasing conversion rates and improving customer satisfaction. By leveraging ‘Built for Shopify’ badged Juphy AI, Al Kowthar offered continuous support, reducing the team’s workload while enhancing customer trust. The integration delivered immediate results, including 791 customer interactions from which 5 turned into sales, 642 product recommendations, and over 71 hours of operational time saved after activating Juphy AI on their website.
About Al Kowthar
Al Kowthar is a premium fragrance brand that combines traditional Arabic ingredients with modern influences to create distinctive perfumes. Each fragrance embodies elegance, sophistication, and individuality, offering customers a unique sensory experience. Al Kowthar’s dedication to quality and personalization is reflected in every product, bringing the richness of Middle Eastern perfume culture to customers globally through Shopify’s Basic Plan.
USE CASE #1
Engaging Customers with Expert Fragrance Guidance: 642 Products Recommended and 791 Conversations Handled
The Challenge
Al Kowthar’s extensive fragrance collection left many customers uncertain about which scent to choose. At the same time, customers frequently sought detailed information about fragrance notes, ingredients, and compatibility with sensitive skin, creating a need for expert, personalized assistance.
Common questions from customers include:
- Fragrance Composition: Which fragrance is best for a warm, spicy scent profile?
- Perfume Ingredients: What are the top notes in the ‘Exotic Musk’ perfume?
- Ingredient Details: Are your perfumes alcohol-free, and are they suitable for sensitive skin?
- Shipment and Order Tracking: What are the shipping times for international orders?
The Solution
Al Kowthar integrated Juphy’s ChatGPT-powered Shopping Assistant into their Shopify store. Juphy AI provided real-time insights into fragrance profiles, ingredient details, and tailored recommendations based on customer preferences. It also addressed order-related inquiries, delivering 24/7 expert guidance to enhance the shopping experience.
The Results
- 791 conversations handled by Juphy AI, significantly increasing customer engagement.
- 642 products recommended, successfully guiding customers to their ideal fragrances.
- $207 in total revenue generated, showcasing Juphy AI’s impact on sales.
- Increased customer confidence and trust due to Juphy AI’s expertise, solidifying Al Kowthar’s reputation as a reliable fragrance brand.
USE CASE #2
Providing 24/7 Fragrance Expertise for Global Customers: 42% Daytime & 58% Nighttime Recommendations
The Challenge
As a global brand, Al Kowthar needed to deliver expert fragrance advice to customers across various time zones, often during late-night shopping hours. The challenge was to provide consistent, real-time assistance, especially when the team was unavailable.
The Solution
Juphy AI was integrated into Al Kowthar’s website to serve as a 24/7 fragrance expert. Available at all times, Juphy AI addressed customer queries in over 98 languages, offering fragrance recommendations and answering common questions about shipping, returns, and product details. This ensured continuous support for customers, regardless of when they visited the site.
The Results
- 42% of product recommendations occurred during the day, and 58% during the night, providing round-the-clock support for global customers.
- Over 71 hours were saved for the customer support team through automation.
- Enhanced customer satisfaction and increased conversion rates due to real-time, personalized support.
Looking Ahead
Al Kowthar plans to expand their use of Juphy AI to further personalize fragrance recommendations, enhance customer engagement, and continue delivering exceptional service to their global audience.
