Elevating Rugby E-Commerce: R80 Rugby’s Success with Juphy AI
Ceyda Duz
Industry
Sports & Teamwear
Mostly Used Features
- Smart Product Recommender
- Customer Support Automation
Channels
Shopify
Tools
Juphy’s AI Chatbot for E-Commerce
Executive Summary
R80 Rugby successfully integrated Juphy’s AI-powered Shopping Assistant into its Shopify store, streamlining customer interactions and boosting sales performance. Leveraging advanced product recommendations and around-the-clock automated expert-level support, Juphy AI enabled R80 Rugby to engage visitors effectively from around the world, increase conversions, and reduce operational workloads. The integration yielded tangible results, including 90 conversations handled by Juphy AI, 81 tailored recommendations, and over 8 hours time savings for the customer support team.
About R80 Rugby
R80 Rugby is New Zealand’s leading supplier of rugby-specific equipment and teamwear, catering to schools, clubs, and professional teams. Proudly family-owned for over two decades, R80 Rugby offers an extensive range of high-quality products, including uniforms, training gear, and protective equipment, with custom printing and branding services. The company prides itself on delivering exceptional service and durable products, empowering teams nationwide using their Shopify plan.
USE CASE #1
Optimizing the Customer Journey with Smart Product Recommendations: 90 Conversations Handled & 81 Products Recommended
The Challenge
As a brand serving a highly specialized market, R80 Rugby faced the challenge of addressing a wide range of customer needs with precision. Visitors often struggled to navigate the extensive product catalog, seeking expert guidance to make informed purchasing decisions. This challenge was compounded by the diversity of their customer base, which includes schools, clubs, professional teams, and individual players, each requiring tailored solutions.
Common customer queries included:
- Teamwear Recommendations: “What’s the best kit for a high school rugby team with a mix of age groups?”
- Ball Selection: “What is the difference between training balls and match-grade balls, and which size is ideal for a youth team focusing on passing drills?”
- Training Equipment Guidance: “Can you suggest essential equipment for preseason conditioning?”
- Customization Services: “What’s the turnaround time for delivering 50 custom-branded jerseys with sponsor logos?”
To maintain their reputation for exceptional service while managing these complex demands, R80 Rugby needed a solution that could streamline the customer journey and provide real-time, expert recommendations.
The Solution
Juphy AI’s Smart Product Recommender addressed these challenges by guiding customers to the right products based on their unique requirements. Whether recommending suitable uniforms, pairing protective gear with accessories, or assisting with sizing and customization inquiries, Juphy AI provided a seamless and personalized shopping experience.
The Results
- 81 personalized product recommendations directly addressed customer needs, increasing confidence and satisfaction.
- Improved product discovery streamlined decision-making and encouraged higher-value purchases.
- 90 conversations handled efficiently, saving time for both customers and the R80 Rugby team.
USE CASE #2
Ensuring Seamless Customer Engagement with 24/7 Support: 43% Daytime & 57% Nighttime Product Recommendations
The Challenge
As R80 Rugby experienced an increase in website traffic outside of regular business hours, providing consistent and responsive service became essential to meet customer expectations and capture potential sales from all around the world.
The Solution
Juphy AI’s round-the-clock availability ensured that customers received immediate answers to their queries—regardless of the time of day. From clarifying order statuses to addressing customization inquiries, Juphy AI maintained a professional and engaging presence, even during peak after-hours shopping periods.
The Results
- 57% of product recommendations occurred during late-night shopping hours, capturing untapped revenue opportunities.
- Over 8 hours of support time saved, enabling the team to focus on strategic growth initiatives.
- Increased conversion rates due to uninterrupted, high-quality assistance.
Looking Ahead
R80 Rugby aims to further harness the power of Juphy AI to enhance customer personalization, improve marketing strategies, and strengthen its position as a leader in rugby e-commerce. By leveraging data insights and expanding the chatbot’s capabilities, R80 Rugby is poised to continue delivering an unmatched shopping experience for rugby enthusiasts.