Increasing Efficiency & Engagement: CG’s Success with AI-Powered Customer Support for Kitchen Appliances

Industry

Home & Furniture

Mostly Used Features

• Smart Product Recommender
• Real-Time Customer Support Automation
• Email Notifications for Special Cases
• Multi-lingual Support (Norwegian focus)

Channels

Shopify

Tools

Juphy’s AI Agent for E-Commerce

About Christiania Glasmagasin

Christiania Glasmagasin is a well-established Norwegian brand offering high-quality kitchenware, tableware, and home accessories. With a strong presence in the Norwegian market, CG provides a wide selection of premium products through its Shopify Plus store. They cater to both new and returning customers, aiming to deliver instant assistance, discount and order tracking automation, and personalized recommendations, reflecting their commitment to quality and service.

Before Juphy: The Challenge

Before Juphy, Christiania Glasmagasin faced a significant challenge managing detailed customer inquiries across their vast 6000+ product catalog. Shoppers frequently needed specific information on product specifications, availability, and discounts, leading to a high volume of manual support requests.

Common customer inquiries that consumed their human team’s time included:

• “Does the Bake It Easy Rectangular Cake Dish (37.5cm) come with a lid like the round set?”
• “I see the new Nisse deep plates (23cm) are 70% off, but the older 21cm ones are not. Will they also be discounted?”
• “Is 18/10 stainless steel the same as 3-ply, for cookware durability?”
• “Will the Spring Flowers 3-pack be restocked soon?”

Manually responding to these queries, which often required deep product knowledge, consumed valuable time and risked delays, especially during peak hours. This constant stream of repetitive inquiries was consuming approximately 13 hours weekly of their human team’s time – a burden. Such a significant drain on resources meant complex or unresolved issues often risked getting overlooked, leading to potential customer dissatisfaction.

The Turning Point: Juphy’s AI-Powered Expert Assistant

Christiania Glasmagasin adopted Juphy AI to automate customer support and enhance the shopping experience, ensuring instant, accurate guidance for their extensive product range. Seamlessly integrated with Shopify Plus, Juphy AI was intuitively trained on CG’s entire product catalog, branding, and common FAQs, acting as an always-on expert kitchen appliances assistant.

Key capabilities enabled by Juphy AI include:

• Efficient Inquiry Management: Automatically handled common product inquiries (specs, availability, discounts).
• Smart Product Recommender: Delivered personalized suggestions based on visitor behavior and inquiries.
• Multi-lingual Support: Provided instant assistance primarily in Norwegian, adaptable to over 98 languages.
• Email Notifications for Special Cases: Automatically flagged and routed complex queries to human agents, ensuring no case was overlooked.
• Flexible AI Training: Allowed CG to independently update responses as needed.

This transformation delivered instant, reliable answers for routine queries while ensuring critical, complex cases received timely human attention, significantly streamlining CG’s support operations.

The Transformation: Measurable Growth, Efficiency, and Customer Confidence

Over 90 days, Juphy’s AI delivered significant impact:

• Delivered 534 personalized product recommendations, significantly increasing engagement and conversion opportunities by guiding customers toward the perfect items.
• Generated 58 direct sales and 38,767.98 kr (approx. $3,500 USD) in revenue from AI-driven product recommendations, demonstrating immediate financial returns.
• Juphy AI resolved 1,493 customer support cases automatically, greatly easing the human agents’ workload. Handling this volume manually would have required over 240 hours of human agent time (assuming 10 minutes per conversation).
• This automation directly saved CG’s team 150+ hours of manual support time within 3 months, allowing them to focus on complex, high-value customer interactions and strategic initiatives.
• Provided 24/7 support, with 16% of queries handled at night, ensuring continuous assistance and preventing missed sales opportunities during off-hours.

Upsell & AOV Impact

The personalized product recommendations by Juphy AI directly contributed to a measurable 14% increase in Average Order Value (AOV), as customers discovered and added complementary items to their purchases.

These results allowed Christiania Glasmagasin’s team to maintain high service quality and focus on core business growth, while the AI agent expertly managed high-volume support and guided sales.

💡 See personalized sales support in action — start your free Juphy trial today and boost your Shopify sales.

Ensuring No Query Gets Overlooked: Email Notifications for Special Cases

While Juphy AI efficiently handled the vast majority of inquiries, Christiania Glasmagasin valued ensuring every customer concern was addressed. Juphy AI’s integrated email notification system automatically flagged and routed all unresolved or complex queries (like unique discount requests or intricate return issues) directly to CG’s human customer support team. This seamless escalation prevented critical customer concerns from getting lost, maintaining high service quality and preventing potential dissatisfaction, all achieved efficiently from day one.

Built for Shopify Certificate: A Standard of Excellence

Juphy AI holds the ‘Built for Shopify’ badge, a mark of quality and reliability within the Shopify ecosystem. This certification demonstrates Juphy’s commitment to meeting Shopify’s highest standards for app performance, security, and seamless integration.

Unlike other AI solutions, Juphy is fully embedded within the Shopify admin console, allowing merchants to manage everything from a single panel without switching between platforms. This integration ensures a smooth workflow, enhancing usability and credibility.

Additionally, Juphy achieves full API integration with Shopify, providing real-time access to all Shopify data. As a result, Juphy’s AI Agent delivers significantly enhanced performance, offering superior functionality and user experience.

What You Can Expect If You’re a Shopify Home & Furniture Retailer

If you’re a Shopify store in the home & furniture, kitchenware, or any high-catalog product category aiming to:

• Deliver personalized product recommendations and detailed guidance at scale.
• Automate customer support for common product, order, and discount inquiries.
• Ensure no complex customer query goes overlooked through intelligent escalation.
• Free up your expert team from repetitive questions to focus on strategic growth.

…you’ll likely see:

✅ Over $3,500 in direct additional revenue from AI chats in 3 months.

✅ Up to 150+ hours saved monthly in manual support time (approx. 13 hours weekly).

✅ 1,493 customer cases resolved automatically in 3 months.

✅ Significant increase in off-hours support coverage (e.g., 16% of queries at night).

✅ Estimated 14% increase in Average Order Value (AOV) due to effective upsell/cross-sell.

Ready to Optimize Your Customer Experience and Drive Sales?

Start your free trial with Juphy today and provide your customers with personalized, expert-level support — anytime, anywhere. See how fast your Shopify store can gain efficiency and increase sales with Juphy AI’s digital agent from day one. Experience it live in under a minute — no technical skill needed.

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