The AI Advantage: Protech Projection’s Journey to Expert-Level AV Sales
Ceyda Duz
Industry
Audiovisual & Projection Technology
Mostly Used Features
- Smart Product Recommender
- Real-Time Customer Support Automation
- Compatibility & Fitment Assistance
- Order Tracking & Shipping Management
Channels
Shopify
Tools
Juphy’s AI Agent for E-Commerce
About ProTech Projection
Protech Projection is a specialized online store for professional audiovisual solutions, offering a comprehensive range of high-performance projectors, lenses, and accessories. From large venue installations to specialized simulation setups, ProTech Projection provides a meticulously curated catalog backed by expert knowledge and efficient fulfillment. Built on Shopify, they combine powerful search capabilities, detailed product specifications, and highly responsive customer service to ensure clients find the precise equipment for demanding applications. ProTech Projection is the trusted partner for AV integrators, event professionals, and technical directors worldwide.
Before Juphy: The Challenge
Before Juphy, ProTech Projection faced a critical challenge: selling complex projection equipment online requires absolute technical precision and compatibility certainty. Customers, often professional AV technicians or large-scale event planners, bombarded their support team with highly technical pre-sale questions, creating a significant bottleneck and driving up cart abandonment when immediate, accurate answers weren’t available.
Their expert team was spending valuable time cross-referencing intricate specifications, throw distances, lens compatibility, and manually replying to dozens of messages like:
- “Is the EB-PU2213B 3LCD Laser Projector good for 3D presentations where the audience is using polarized glasses?”
- “I need to replace a Mitsubishi WD8200LU. Throw 42’6″ to an 87×116 screen.”
- “Do you need a projector for this product, or is it ran off a PC?”
- “Is this designed to hook up to a computer or laptop?”
- “Will this product work with my Epson 3800?”
- “Will the BX-CTA13 long throw lens work with the ZU707T?”
Beyond compatibility, customers frequently needed urgent answers outside business hours about shipping, stock availability, warranty, and return policies. A lean human support team meant inquiries often went unanswered until the next workday, resulting in missed project deadlines and delayed client satisfaction. This constant manual workload consumed 10+ hours per week of their expert staff’s time, diverting them from complex system designs to repetitive technical checks.
The Turning Point: Juphy’s AI-Powered Digital AV Expert
ProTech Projection adopted Juphy AI to become an always-on expert assistant for their demanding professional clientele. Seamlessly integrated with Shopify and trained on ProTech Projection’s extensive product data, technical specifications, lens compatibility charts, and projection mapping logic, Juphy AI instantly matches customers with the right solution based on natural language technical details (projector model, throw distance, screen size, application type).
Key capabilities enabled by Juphy AI include:
- Instant, precise compatibility & fitment checks: Customers ask, “Will the BX-CTA13 long throw lens work with the ZU707T?” and get a confident answer in seconds, complete with technical specifications.
- Smart product recommendations: Suggesting related lenses, mounting hardware, or alternative projectors relevant to specific project requirements.
- Real-time order tracking & shipping updates: Providing immediate status on time-sensitive deliveries for mission-critical projects.
- Automated answers for stock availability, warranty, and return policies: Reducing common support inquiries.
- 24/7 availability & Multi-lingual Detection: Ensuring expert-level assistance any time, day or night in 98+ languages, crucial for a global client base.
This integration delivered instant, trustworthy answers, empowering customers to buy with confidence and freeing the human team for high-value tasks like complex system design and pre-sales consultations.
The Transformation: A New Standard of Operational Excellence
In just 2 months, Juphy’s AI delivered significant impact:
- Generated $53,028.45 in revenue from 8 direct AI-driven sales, achieving an 200X ROI within the first 2 months of Juphy’s subscription. This demonstrates the AI agent’s direct power in converting specific, technically critical inquiries into high-value sales.
- Delivered 241 personalized product recommendations based on real-time fitment, throw calculations, and technical compatibility, directly addressing the key challenge of buyer hesitation in complex AV purchases.
- Juphy AI handled 323 customer conversations automatically, providing fast, accurate support.
- This automation directly saved the human team 29+ hours of manual support time in 2 months, freeing them to tackle intricate system integrations, custom quotes, or supplier relations.
- A significant portion of interactions happened during off-hours, highlighting the value of 24/7 support for ProTech Projection’s global and professional customer base. This ensured technical queries were answered when AV professionals were actively planning or working, preventing missed opportunities on high-value projects.
Upsell & AOV Impact
By providing precise compatibility information and suggesting related lenses, mounting solutions, or upgrades instantly, Juphy AI helped remove buyer hesitation for high-consideration, high-ticket purchases. This streamlined product discovery and increased buyer confidence, contributing to a 25% increase in Average Order Value (AOV) as customers increasingly purchased additional gear or complementary items once technical fitment was confirmed.
These results allowed ProTech Projection’s team to focus on strategic growth and deeper product expertise, while the AI expertly handled routine inquiries and proactive sales guidance for complex AV equipment.
💡 See personalized sales support in action — start your free Juphy trial today and boost your Shopify sales.
Enhanced Customer Satisfaction & Brand Trust
Beyond the direct financial gains, Juphy AI significantly improved the overall customer experience for ProTech Projection. The instant, accurate responses to highly specific technical questions built unparalleled trust and confidence among their professional clientele. Customers could quickly validate product compatibility and receive expert-level advice without delays, reducing frustration and enabling faster decision-making. This consistent, reliable support, even outside regular business hours, reinforced ProTech Projection’s reputation as a go-to expert in the AV industry, fostering stronger client relationships and encouraging repeat business for future projects. The ability to instantly get answers to critical questions about warranty, shipping, and stock availability further cemented this positive perception, transforming potential friction points into seamless service interactions.
Built for Shopify Certificate: A Standard of Excellence
Juphy AI holds the ‘Built for Shopify’ badge, a mark of quality and reliability within the Shopify ecosystem. This certification demonstrates Juphy’s commitment to meeting Shopify’s highest standards for app performance, security, and seamless integration. Unlike other AI solutions, Juphy is fully embedded within the Shopify admin console, allowing merchants to manage everything from a single panel without switching between platforms. This integration ensures a smooth workflow, enhancing usability and credibility. Additionally, Juphy achieves full API integration with Shopify, providing real-time access to all Shopify data. As a result, Juphy’s AI Agent delivers significantly enhanced performance, offering superior functionality and user experience.
What You Can Expect If You’re a Shopify Audiovisual & Projection Store
If you’re a Shopify store in the professional audiovisual, projection technology, or any industry with complex product fitment and high-value transactions aiming to:
- Deliver personalized, expert sales guidance for highly technical, specialized products without increasing headcount.
- Reduce abandoned carts by instantly confirming product compatibility and technical specifications.
- Provide instant, 24/7 product advice for compatibility, shipping, stock availability, warranty, and returns.
- Free up your expert human team from repetitive inquiries to focus on strategic project bids and complex client solutions.
…you’ll likely see:
✅ Direct revenue generation from AI-driven sales (e.g., $53,000+ in 2 months).
✅ 29+ hours saved monthly in manual support time.
✅ Significant increase in off-hours conversion rates, capturing global opportunities.
✅ Stronger customer trust and fewer abandoned carts due to instant technical clarity.
✅ Substantial increase in Average Order Value (AOV) due to effective upsell/cross-sell and reduced friction.
✅ Improved overall customer experience, leading to repeat business from professional clients.
Ready to Transform Your AV & Projection Sales and Support?
Start your free trial with Juphy today and provide your customers with personalized, expert-level sales and support — anytime, anywhere. See how fast your Shopify store can gain efficiency and increase sales with Juphy AI’s smart sales agent from day one.
Experience it live in under a minute — no technical skill needed.