Increasing Efficiency & Engagement: CG’s Success with AI-Powered Customer Support for Kitchen Appliances

Ceyda Duz

Industry
Home & Furniture
Mostly Used Features
- Smart Product Recommender
- Real-Time Customer Support Automation
- Email Notifications for Special Cases
Channels
Shopify
Tools
Juphy’s AI Agent for E-Commerce

About Christiania Glasmagasin
Christiania Glasmagasin is a well-established Norwegian brand offering high-quality kitchenware, tableware, and home accessories. With a strong presence in the Norwegian market, CG provides a wide selection of premium products through its Shopify Plus store, catering to both new and returning customers with instant assistance, discount and order tracking automation, and personalized recommendations.
USE CASE #1: Efficiently Managing Customer Inquiries with AI Automation
The Challenge
With more than 6000 kitchen appliances in their Shopify product catalogue, CG frequently received detailed customer inquiries about product specifications, details, order tracking, availability, and discounts.
Customers often asked questions such as:
- “Does the Bake It Easy Rectangular Cake Dish (37.5cm) come with a lid like the round set?”
- “I see the new deep plates (23cm) from Nisse service are 70% off, but the older 21cm ones are not. Will they also be discounted at 70%?”
- “Is 18/10 stainless steel the same as 3-ply?”
- “Will the Spring Flowers 3-pack be restocked?”
Manually responding to these queries took up valuable time and risked delays, especially during peak hours.
The Solution
Juphy AI automatically handled common product inquiries, providing customers with instant and accurate answers that help them make easier purchase decisions. It was easily retrained, giving CG the flexibility to independently update responses as needed. With support for multiple languages, Juphy AI also enabled CG to efficiently serve its customer base mainly in Norwegian, adaptable to over 98 languages.
The Results Within First Month
- Solved 726 customer support cases just within the first month of publishing Juphy AI on CG’s website, significantly reducing the workload of human agents.
- Delivered 299 personalized product recommendations based on website visitor behavior and inquiries, improving sales conversions.
- Answered 86% of queries during the day and 14% at night, providing round-the-clock assistance even outside office hours.

USE CASE #2: Ensuring Special Cases Get Resolved with Email Notifications
The Challenge
While Juphy AI efficiently handled most inquiries, there were special cases that required human intervention, such as unique discount requests, or return and exchange issues. Without a systematic flow in place, these queries risked getting lost in the queue, leading to missed opportunities and potential customer dissatisfaction.
The Solution
Juphy AI’s email notification system ensured that all unresolved or complex queries were automatically flagged and sent to CG’s human customer support team. This allowed human agents to step in where necessary, ensuring that critical customer concerns were handled efficiently. By categorizing and prioritizing these inquiries, CG was able to maintain high service quality while benefiting from AI-driven automation.
The Results
- Saved over 76+ hours of manual customer support efforts within the first month.
- Routed special cases that the support team has to handle via email notifications, preventing customer queries from being overlooked and directly taken care of.
- Improved overall customer satisfaction with faster, automated responses and human intervention for special cases.

Looking Ahead
Building on the success of Juphy’s AI Agent in automating customer inquiries and streamlining support, Christiania Glasmagasin aims to expand its AI capabilities. By leveraging Juphy AI’s evolving features, CG continues to refine its customer experience while maintaining efficiency at scale.
Built for Shopify Certificate: A Standard of Excellence
Juphy AI holds the ‘Built for Shopify’ badge, a mark of quality and reliability within the Shopify ecosystem. This certification demonstrates Juphy’s commitment to meeting Shopify’s highest standards for app performance, security, and seamless integration.
Unlike other AI solutions, Juphy is fully embedded within the Shopify admin console, allowing merchants to manage everything from a single panel without switching between platforms. This integration ensures a smooth workflow, enhancing usability and credibility.
Additionally, Juphy achieves full API integration with Shopify, providing real-time access to all Shopify data. As a result, Juphy’s AI Agent delivers significantly enhanced performance, offering superior functionality and user experience.

Try Juphy AI Today
Take your Shopify store to the next level with Juphy’s AI Agent. From personalized customer engagement to 24/7 automated support, Juphy AI is designed to drive sales and enhance customer satisfaction. Don’t wait—start your free trial today to experience the future of e-commerce!
