Increasing Efficiency & Engagement: CG’s Success with AI-Powered Customer Support for Kitchen Appliances

Ceyda Duz

Industry
Home & Furniture
Mostly Used Features
- Smart Product Recommender
- Real-Time Customer Support Automation
- Email Notifications for Special Cases
Channels
Shopify
Tools
Juphy’s AI Agent for E-Commerce

About Christiania Glasmagasin
Christiania Glasmagasin is a well-established Norwegian brand offering high-quality kitchenware, tableware, and home accessories. With a strong presence in the Norwegian market, CG provides a wide selection of premium products through its Shopify Plus store, catering to both new and returning customers with instant assistance, discount and order tracking automation, and personalized recommendations.

USE CASE #1: Efficiently Managing Customer Inquiries with AI Automation
The Challenge
With more than 6000 kitchen appliances in their Shopify product catalogue, CG frequently received detailed customer inquiries about product specifications, details, order tracking, availability, and discounts.
Customers often asked questions such as:
- “Does the Bake It Easy Rectangular Cake Dish (37.5cm) come with a lid like the round set?”
- “I see the new deep plates (23cm) from Nisse service are 70% off, but the older 21cm ones are not. Will they also be discounted at 70%?”
- “Is 18/10 stainless steel the same as 3-ply?”
- “Will the Spring Flowers 3-pack be restocked?”
Manually responding to these queries took up valuable time and risked delays, especially during peak hours.
The Solution
Juphy AI automatically handled common product inquiries, providing customers with instant and accurate answers that help them make easier purchase decisions. It was easily retrained, giving CG the flexibility to independently update responses as needed. With support for multiple languages, Juphy AI also enabled CG to efficiently serve its customer base mainly in Norwegian, adaptable to over 98 languages.
Powerful Impact Within the First 90 Days
- Resolved 1,493 customer support cases in just 90 days after launching Juphy AI on CG’s website — greatly easing the human agents’ workload.
- Generated 534 personalized product recommendations based on real-time visitor behavior, driving 58 direct sales worth 38767.98kr within the first three months of use.
- Handled 84% of queries during the day and 16% at night, delivering 24/7 support right from day one.

USE CASE #2: Ensuring Special Cases Get Resolved with Email Notifications
The Challenge
While Juphy AI efficiently handled most inquiries, there were special cases that required human intervention, such as unique discount requests, or return and exchange issues. Without a systematic flow in place, these queries risked getting lost in the queue, leading to missed opportunities and potential customer dissatisfaction.
The Solution
Juphy AI’s email notification system ensured that all unresolved or complex queries were automatically flagged and sent to CG’s human customer support team. This allowed human agents to step in where necessary, ensuring that critical customer concerns were handled efficiently. By categorizing and prioritizing these inquiries, CG was able to maintain high service quality while benefiting from AI-driven automation.
Results Within the First 3 Months
- Saved 150+ hours of manual customer support time in just 90 days.
- Routed special cases to the support team via email notifications, ensuring no customer query gets overlooked during the first month.
- Increased overall customer satisfaction with faster automated responses combined with timely human intervention — all achieved in the first month.

Built for Shopify Certificate: A Standard of Excellence
Juphy AI holds the ‘Built for Shopify’ badge, a mark of quality and reliability within the Shopify ecosystem. This certification demonstrates Juphy’s commitment to meeting Shopify’s highest standards for app performance, security, and seamless integration.
Unlike other AI solutions, Juphy is fully embedded within the Shopify admin console, allowing merchants to manage everything from a single panel without switching between platforms. This integration ensures a smooth workflow, enhancing usability and credibility.
Additionally, Juphy achieves full API integration with Shopify, providing real-time access to all Shopify data. As a result, Juphy’s AI Agent delivers significantly enhanced performance, offering superior functionality and user experience.

Try Juphy AI Today
Take your Shopify store to the next level with Juphy’s AI Agent. From personalized customer engagement to 24/7 automated support, Juphy AI is designed to drive sales and enhance customer satisfaction. Don’t wait—start your free trial today to experience the future of e-commerce!
