Unlocking Skincare Success: Daily Beauty’s Journey with Juphy AI
Ceyda Duz
Industry
Skincare & Beauty
Mostly Used Features
- Smart Product Recommender
- Customer Support Automation
Channels
Shopify
Tools
Juphy’s AI Agent for E-Commerce
Executive Summary
In November 2024, Daily Beauty, a high-quality skincare brand, implemented Juphy’s ‘Built for Shopify’ AI Agent within their Shopify store. The integration was designed to elevate the customer experience by offering personalized product recommendations and providing efficient, 24/7 automated support. By addressing specific skincare concerns and ensuring continuous engagement, Daily Beauty saw significant improvements in product discovery, customer satisfaction, and operational efficiency. The AI Agent’s ability to manage interactions both day and night allowed the brand to exceed expectations and streamline workflows effectively.
About Daily Beauty
Daily Beauty is a skincare brand based in the Netherlands, specializing in high-quality skincare products tailored to diverse skin needs. Whether customers are looking for hydration, anti-aging solutions, or remedies for sensitive skin, Daily Beauty focuses on delivering personalized advice and effective solutions. Its commitment to customer satisfaction is reflected in its strategic use of Shopify’s platform to create a seamless shopping experience.
USE CASE #1: Optimizing Product Discovery Through Tailored Recommendations
The Challenge
Daily Beauty’s skincare catalog presented an extensive range of products, and many customers sought personalized recommendations to address specific concerns such as:
- Sensitive skin care solutions: “Which products are best for sensitive skin types?”
- Combining serums and moisturizers into effective routines: “How can I layer my skincare products for better results?”
- Evening out skin tone or addressing hyperpigmentation: “What should I use to reduce dark spots or even out my skin tone?”
Navigating such a wide selection without guidance was overwhelming for many customers, potentially delaying purchasing decisions.
The Solution
Juphy AI’s Smart Product Recommender utilized customer inputs like skin type, concerns, and goals, as well as browsing behavior, to provide:
- Specific pairings: Suggesting cleansers that complement certain moisturizers.
- Routine-based recommendations: Advising how to incorporate serums for targeted results.
- Goal-oriented solutions: Recommending products to tackle hyperpigmentation or improve hydration.
This enhanced the shopping experience by providing actionable and relevant guidance in real time.
The Results
- Increased customer satisfaction: Personalized recommendations aligned with individual needs and concerns.
- Enhanced product discovery: Customers could easily find suitable products, increasing conversion rates and repeat purchases.
- Streamlined decision-making: Customers felt confident in their choices, reducing cart abandonment.
USE CASE #2: Ensuring Seamless 24/7 Customer Engagement
The Challenge
As a well-known brand, Daily Beauty needed to offer continuous support to customers regardless of the time, especially to address time zone differences for their global audience and ensure responsiveness during peak shopping hours, such as evenings and weekends. Common inquiries included:
- “Is this product suitable for acne-prone skin?”
- “What’s the best moisturizer for dry winter months?”
- “Can you provide details about order tracking or returns?”
Ensuring responsiveness outside business hours was critical to capturing potential sales and maintaining customer trust.
The Solution
Juphy AI’s 24/7 Automated Support handled customer inquiries with:
- Personalized product guidance: Answering skincare-specific questions tailored to customer needs.
- Routine questions: Providing fast responses to delivery and return queries.
- Order updates: Offering real-time information on shipping status.
This solution ensured timely and professional interactions, even during peak shopping times or late hours.
The Results
- Round-the-clock support: Customers experienced uninterrupted service no matter the time, building trust and satisfaction while effectively handling off-hours traffic.
- Significant time savings: Freed up the support team for high-priority or complex cases.
- Improved conversion rates: Seamless engagement encouraged customers to complete purchases.
Looking Ahead
Daily Beauty intends to further refine its customer engagement strategies with Juphy’s AI Agent, utilizing data-driven insights to elevate the shopping experience. By leveraging AI-powered personalization, Daily Beauty aims to establish new industry benchmarks in skincare, delivering increasingly tailored and exceptional experiences to its skincare customers in the future.