Elevating Rugby E-Commerce: R80 Rugby’s Success with Juphy AI
Ceyda Duz
Industry
Sports & Teamwear
Mostly Used Features
- Smart Product Recommender
- Customer Support Automation
- 24/7 Multilingual Assistance
Channels
Shopify
Tools
Juphy’s AI Agent for E-Commerce
About R80 Rugby
R80 Rugby is New Zealand’s leading supplier of rugby-specific equipment and teamwear, catering to schools, clubs, and professional teams. Proudly family-owned for over two decades, R80 Rugby offers an extensive range of high-quality products, including uniforms, training gear, and protective equipment, with custom printing and branding services. The company prides itself on delivering exceptional service and durable products, empowering teams nationwide using Shopify.
Before Juphy: The Challenge
Before Juphy, R80 Rugby faced the challenge of precisely addressing the wide range of customer needs within their highly specialized market. Visitors, including schools, clubs, professional teams, and individual players, often struggled to navigate the extensive product catalog and required expert guidance to make informed purchasing decisions.
Their support team was manually fielding complex and varied queries such as:
- Teamwear Recommendations: “What’s the best kit for a high school rugby team with a mix of age groups, considering durability and budget?”
- Ball Selection: “What is the difference between training balls and match-grade balls, and which size is ideal for a youth team focusing on passing drills?”
- Training Equipment Guidance: “Can you suggest essential equipment for preseason conditioning that will improve scrum strength?”
- Customization Services: “What’s the turnaround time for delivering 50 custom-branded jerseys with sponsor logos for our upcoming tournament?”
Answering these questions required deep product knowledge and time – something the growing team couldn’t scale, leading to slow responses, frustrated shoppers, and lost sales. Compounded by increased website traffic outside regular business hours, providing consistent and responsive service became essential to meet customer expectations and capture potential sales. This manual support workload was consuming over 8 extra hours weekly – equivalent to adding a full-time team member just to handle FAQs and product advice.
The Turning Point: Juphy’s AI as R80 Rugby’s Digital Team Manager
R80 Rugby integrated Juphy AI to transform its customer engagement, ensuring seamless assistance and tailored recommendations around the clock. Seamlessly integrated with Shopify, Juphy AI was trained on R80 Rugby’s extensive product catalog, customization options, and deep rugby knowledge, acting as a knowledgeable digital team manager.
Key capabilities enabled by Juphy AI include:
- Smart Product Recommender: Guided customers to the right products based on their unique requirements, whether recommending suitable uniforms, pairing protective gear, or assisting with sizing and customization inquiries.
- Customer Support Automation: Provided instant, accurate answers to queries about product details, availability, order statuses, and customization processes.
- 24/7 Availability & Multi-lingual Detection: Ensured customers received immediate answers regardless of the time of day, crucial for meeting global customer expectations and capturing after-hours sales in any language.
- Easy AI training with real-time updated product info ensures recommendations stay accurate as the catalog evolves.
This smart integration provided a seamless and personalized shopping experience, significantly enhancing customer satisfaction and operational efficiency.
The Transformation: Enhanced Discovery, Round-the-Clock Engagement, and Higher-Value Purchases
In its implementation, Juphy’s AI delivered significant impact:
- Enhanced Customer Satisfaction: Provided countless personalized product recommendations, aligning with unique team and individual needs, significantly boosting customer satisfaction.
- Improved Product Discovery: Streamlined decision-making by guiding customers directly to suitable products, fostering confidence in their purchasing choices.
- Efficient Customer Interactions: Managed customer interactions efficiently, significantly enhancing response times and engagement for a wide range of complex inquiries.
- 24/7 Engagement & Untapped Revenue: 60% of product recommendations occurred during late-night shopping hours, directly capturing previously untapped revenue opportunities by ensuring continuous, high-quality assistance for after-hours visitors.
- Reduced cart abandonment by answering product safety and usage questions in real-time, building buyer trust.
- Multilingual support caters to R80 Rugby’s diverse customer base, providing expert help in more than 98 languages without delay.
Upsell & AOV Impact
Thanks to smarter, personalized recommendations, R80 Rugby saw a measurable lift in average order value (AOV) by 7%, as customers increasingly purchased comprehensive kits and complementary training equipment. These results freed R80 Rugby’s team to focus on strategic growth, while the AI agent handled routine inquiries — maintaining a seamless, expert-level shopping experience 24/7.
These results allowed R80 Rugby to scale its commitment to exceptional service, ensuring every customer received expert guidance and prompt support, driving conversions at all hours.
💡 See personalized sales support in action — start your free Juphy trial today and boost your Shopify sales.
24/7 Seamless Engagement: Scoring Sales Around the Clock
With high website traffic outside regular business hours, R80 Rugby needed to ensure consistent and responsive service. Before Juphy, customers seeking to finalize purchases or confirm details during off-hours often faced delays. Juphy AI’s round-the-clock availability now ensures immediate answers to queries ranging from order statuses to complex customization inquiries. This professional and engaging presence, even during peak after-hours shopping periods, increases conversions and prevents lost opportunities from all around the world.
Built for Shopify Certificate: A Standard of Excellence
Juphy AI holds the ‘Built for Shopify’ badge, a mark of quality and reliability within the Shopify ecosystem. This certification demonstrates Juphy’s commitment to meeting Shopify’s highest standards for app performance, security, and seamless integration.
Unlike other AI solutions, Juphy is fully embedded within the Shopify admin console, allowing merchants to manage everything from a single panel without switching between platforms. This integration ensures a smooth workflow, enhancing usability and credibility.
Additionally, Juphy achieves full API integration with Shopify, providing real-time access to all Shopify data. As a result, Juphy’s AI Agent delivers significantly enhanced performance, offering superior functionality and user experience.
What You Can Expect If You’re a Shopify Sports & Teamwear Brand
If you’re a Shopify store in sports & teamwear, or any specialized industry with complex product catalogs and diverse customer needs, aiming to:
- Provide seamless, personalized product recommendations and expert guidance.
- Automate customer support for detailed inquiries (teamwear, equipment, customization).
- Capture untapped revenue opportunities by engaging customers 24/7.
- Simplify the buying process and encourage higher-value purchases.
…you’ll likely see:
✅ Enhanced customer satisfaction through precise, personalized guidance.
✅ Improved product discovery leading to more confident purchases.
✅ Increased conversion rates, especially from off-hours visitors.
✅ Significant support time saved for your human team (estimated 8+ hours weekly).
✅ Higher Average Order Value by encouraging comprehensive purchases (estimated 7% lift).
✅ Reduced cart abandonment by an estimated 12%.
Ready to Empower Your Team and Boost Your Sales?
Start your free trial with Juphy today and provide your customers with personalized, expert-level support — anytime, anywhere. See how fast your Shopify store can gain efficiency and increase sales with Juphy AI’s digital agent from day one.
Experience it live in under a minute — no technical skill needed.