From Clicks to Conversions: How AMVIM Enhanced Customer Satisfaction with Juphy AI
Ceyda Duz
Industry
Fashion & Apparel
Mostly Used Features
- Smart Product Recommender
- Smart AI Conversation Starters
- Customer Support Automation
- Cross-sell and Upsell
Channels
Shopify
Tools
Juphy’s AI Agent for E-Commerce
Executive Summary
AMVIM, a fashion and apparel brand known for its stylish and functional products, partnered with Juphy’s AI Agent in September 2024 to enhance customer engagement, boost conversions, and ease the workload on their support team. By leveraging the ‘Built for Shopify’ badged Juphy AI, the brand delivered personalized product recommendations and offered proactive, round-the-clock assistance. Within the first week, the AI Assistant effectively managed numerous customer interactions, provided tailored product suggestions, and significantly reduced the time spent by the support team on routine inquiries.
About AMVIM
AMVIM is a fashion brand that combines contemporary trends with workwear. Offering a wide range of products, including jewelry, home décor, and tech accessories, AMVIM caters to a broad customer base that values both quality and affordability. With Shopify as their foundation, AMVIM delivers a seamless online shopping experience to customers across the U.S., prioritizing personalized shopping experiences, customer service, and high-quality offerings.
USE CASE #1: Seamless Assistance and Tailored Recommendations
The Challenge
AMVIM faced challenges in engaging casual visitors and meeting customer expectations for instant, accurate responses. During non-peak hours, shoppers often left without answers to questions about products, sizing, or the shopping process, leading to cart abandonment and missed opportunities to cross-sell or upsell.
Some of the common customer inquiries included:
- Sizing: “What size should I choose for the Pocketed High Waist Pants?”
- Product Details: “Can the Rhinestone Constellation Pendant Copper necklace be cleaned with water?”
- Shipping & Order Tracking: “How long will it take for my order to arrive in New York?”
- Returns & Exchanges: “Can I return sale items?”
The Solution
AMVIM integrated Juphy’s AI Agent into their Shopify store to act as a 24/7 virtual sales representative. The AI Agent proactively engaged visitors in real time with Smart AI Conversation Starters, offering instant, personalized assistance, and tailored product recommendations based on browsing behavior with its Smart Product Recommender. This smart automation ensured that customers received quick, accurate guidance on sizing, materials, and complementary products, creating a seamless shopping experience.
The Results in Just 7 Days
- Juphy AI efficiently handled numerous customer interactions, enhancing engagement and trust.
- Delivered tailored product recommendations aligned with customer preferences.
- Saved significant time for the support team, enabling focus on complex tasks.
- Increased satisfaction and reduced cart abandonment through personalized assistance.
USE CASE #2: Providing Continuous, Personalized Support with 24/7 Availability
The Challenge
Late-night traffic presented a missed opportunity for AMVIM, as no live support was available during those hours. Shoppers lacked the guidance needed to make purchasing decisions, resulting in lost conversions. AMVIM sought a round-the-clock solution to ensure consistent, personalized assistance for every visitor, regardless of the time.
The Solution
Juphy AI’s round-the-clock availability provided instant support for customers at any time of day or night with its Customer Support Automation. Juphy’s AI Agent helped visitors find the right products, answered common questions, and suggested relevant items, even during late-night browsing sessions. This ensured that customers received a consistent level of service, increasing conversions at times when the human support team couldn’t be present.
The Results
- 44% of product recommendations occurred during the day, while 56% were made at night, effectively engaging late-night shoppers.
- The ability to provide continuous support led to higher conversion rates, as more customers received personalized assistance when they needed it most.
Looking Ahead
AMVIM plans to continue enhancing its customer experience with Juphy AI by using customer browsing patterns to further personalize interactions. With plans to expand its product range, the brand intends to leverage AI insights to anticipate customer needs and optimize its offerings even further.