From Clicks to Conversions: How AMVIM Enhanced Customer Satisfaction with Juphy AI
Ceyda Duz
Industry
Fashion & Apparel
Mostly Used Features
- Smart Product Recommender
- Smart AI Conversation Starters
- Customer Support Automation
- Cross-sell and Upsell
Channels
Shopify
Tools
Juphy’s AI Agent for E-Commerce
About AMVIM
AMVIM is a fashion brand that blends contemporary trends with workwear, offering a wide range of products including jewelry, home décor, and tech accessories. Catering to a broad customer base across the U.S. that values both quality and affordability, AMVIM leverages its Shopify foundation to deliver a seamless online shopping experience, prioritizing personalized shopping experiences, customer service, and high-quality offerings.
Before Juphy: The Challenge
Before Juphy, AMVIM faced challenges in actively engaging casual website visitors and meeting customer expectations for instant, accurate responses. During non-peak hours, or when specific product details were needed, shoppers often left without answers about products, sizing, or the shopping process. This led to cart abandonment and missed opportunities for valuable cross-sells or upsells.
Their support team was manually fielding common inquiries such as:
- Sizing: “What size should I choose for the Pocketed High Waist Pants?”
- Product Details: “Can the Rhinestone Constellation Pendant Copper necklace be cleaned with water? What’s the material?”
- Shipping & Order Tracking: “How long will it take for my order to arrive in New York?”
- Returns & Exchanges: “Can I return sale items, or what is your policy on exchanges?”
These common, yet time-consuming, questions frequently caused delays and frustration for shoppers, hindering conversions and limiting the ability to provide a truly personalized shopping experience.
The Turning Point: Juphy’s AI as AMVIM’s 24/7 Virtual Stylist
AMVIM integrated Juphy’s AI Agent into their Shopify store to act as a 24/7 virtual sales representative and personal shopper. The AI agent was deployed to proactively engage visitors in real time and provide instant, personalized assistance.
Key capabilities enabled by Juphy AI include:
- Smart AI Conversation Starters: Proactively initiated helpful conversations with visitors, preventing abandonment.
- Smart Product Recommender: Offered tailored product recommendations based on Browse behavior and direct inquiries (e.g., suggesting complementary jewelry for an outfit).
- Customer Support Automation: Provided quick, accurate guidance on sizing, materials, shipping, order tracking, and return policies.
- Cross-sell and Upsell Optimization: Identified opportunities to suggest relevant complementary items to increase order value.
This smart automation ensured that customers received immediate, relevant support and recommendations, creating a seamless and highly personalized shopping experience.
The Transformation: Rapid Engagement, Boosted Conversions, and Real-Time Support
In just 7 days, Juphy’s AI delivered significant impact:
- High Volume of Interactions: Juphy AI handled a substantial number of customer interactions within the first week, instantly boosting engagement and trust.
- Tailored Recommendations: Delivered personalized product recommendations aligned with individual preferences and Browse behavior.
- Significant Time Savings: Quickly saved valuable support hours in the first week, allowing AMVIM’s human team to focus on more complex, nuanced customer issues.
- 24/7 Availability: 44% of product recommendations were delivered at night, ensuring round-the-clock engagement and assisting shoppers exactly when they needed it most, regardless of time zone.
Upsell & AOV Impact
By proactively engaging visitors and providing tailored product recommendations (such as suggesting complementary jewelry or tech accessories), Juphy AI actively optimized for cross-sell and upsell opportunities. This personalized assistance helped reduce cart abandonment and directly contributed to increasing conversions by guiding shoppers towards more confident and comprehensive purchases, indicating a positive impact on Average Order Value (AOV).
These rapid wins underscored Juphy AI’s ability to transform the shopping journey, turning casual browsers into confident buyers and extending AMVIM’s customer service capabilities beyond traditional business hours.
💡 See personalized sales support in action — start your free Juphy trial today and boost your Shopify sales.
Uninterrupted Service: Engaging Every Shopper, Every Hour
Late-night and weekend traffic often represented missed opportunities for AMVIM before Juphy. Shoppers lacked the immediate guidance needed to make purchasing decisions, resulting in lost conversions. Juphy AI’s round-the-clock availability now provides instant, personalized support for customers at any time of day or night. The AI agent helps visitors find the right products, answers common questions, and suggests relevant items, even during late-night Browse sessions. This ensures a consistent level of service, maximizing conversions when human support isn’t available.
Built for Shopify Certificate: A Standard of Excellence
Juphy AI holds the ‘Built for Shopify’ badge, a mark of quality and reliability within the Shopify ecosystem. This certification demonstrates Juphy’s commitment to meeting Shopify’s highest standards for app performance, security, and seamless integration.
Unlike other AI solutions, Juphy is fully embedded within the Shopify admin console, allowing merchants to manage everything from a single panel without switching between platforms. This integration ensures a smooth workflow, enhancing usability and credibility.
Additionally, Juphy achieves full API integration with Shopify, providing real-time access to all Shopify data. As a result, Juphy’s AI Agent delivers significantly enhanced performance, offering superior functionality and user experience.
What You Can Expect If You’re a Shopify Fashion & Apparel Brand
If you’re a Shopify store in fashion, apparel, or any category with diverse products needing personalized guidance, aiming to:
- Proactively engage visitors and provide instant, tailored product recommendations.
- Automate customer support for common inquiries (sizing, product details, shipping, returns).
- Convert late-night traffic and ensure 24/7 personalized assistance.
- Optimize for cross-sell and upsell opportunities to increase order value.
…you’ll likely see:
✅ Rapid boosts in customer engagement and trust (evident in just 7 days).
✅ Significant time savings for your human support team.
✅ Reduced cart abandonment through real-time, personalized assistance.
✅ Consistent 24/7 personalized support (e.g., 44% of recommendations at night).
✅ Improved conversion rates and positive impact on Average Order Value (AOV).
Ready to Style Your Customer Experience and Drive Sales?
Start your free trial with Juphy today and provide your customers with personalized, expert-level support — anytime, anywhere. See how fast your Shopify store can gain efficiency and increase sales with Juphy AI’s digital agent from day one. Experience it live in under a minute — no technical skill needed.