Transforming Customer Engagement and Sales: Hamm Design’s Success with Juphy AI in the Home & Furniture Industry
Ceyda Duz
Industry
Home & Furniture
Mostly Used Features
- Smart Product Recommender
- Customer Support Automation
- Engagement Enhancer AI Pop-ups
- Customer Footprints
Channels
Shopify
Tools
Juphy’s AI Agent for E-Commerce
About Hamm Design
Hamm Design is a premium Turkish furniture brand renowned for its handcrafted, made-to-order designs crafted from high-quality natural materials. Valuing elegance, durability, and timeless craftsmanship, Hamm Design serves customers across Turkey and Europe.
Use Case #1: From Overwhelmed to Optimized
The Challenge
Hamm Design’s customer support team previously relied on WhatsApp Business for live support. However, they faced significant challenges managing the volume of repetitive inquiries related to furniture customization, availability, shipping details, and material specifications. The demand for instant responses, especially outside regular business hours, became increasingly difficult to meet, limiting their ability to address more complex customer needs effectively.
Common Inquiries include:
- Customization: “Can I customize the dimensions of the L-shape Divan sofa? Which color options are available for the Bony Armchair?”
- Pricing: “Do you offer discounts or can I pay in installments?”
- Availability: “Where can I see the Zen Sofa in person?”
- Materials: “What materials are used in the Vals TV Unit? How can I care for it?”
- Shipping: “How soon can you deliver the Puma Sofa if I order today?”
- Store Locations: “Do you have a store in Ankara?”
The Solution
Hamm Design integrated Juphy’s AI Agent into their Shopify store to enhance the customer experience on their website by providing 24/7 customer support and sales advice to website visitors. Juphy’s AI Agent handled all customer inquiries related to furniture customization, dimensions, color options, availability, store operations instantly.
The AI chatbot’s ability to deliver fluent, human-like interactions significantly improved the customer experience, ensuring that visitors received comprehensive support at any time. This implementation not only increased customer satisfaction but also allowed Hamm Design’s team to focus on more complex tasks, confident that routine queries were being efficiently managed by Juphy AI.
When situations required human intervention, Juphy seamlessly redirected website visitors to Hamm Design’s WhatsApp Business account. This integration significantly reduced the customer support workload by 95%. Juphy efficiently managed 95% of customer inquiries, including product-related questions and FAQs, while the human support team handled only 5% of specialized cases via WhatsApp Business.
“Juphy understands the needs of customers and, much like a tailor, adapts and moves forward according to their specific requests.”
Kutay Büyükbayram, Head of E-Commerce at Hamm Design
Use Case #2: Driving Sales Through Personalized Product Recommendations
Juphy’s AI-driven Smart Product Recommender, Engagement Enhancer AI Pop-ups and Customer Footprint Tracker played a pivotal role in transforming Hamm Design’s customer experience:
- Personalized Product Recommendations Juphy’s AI Agent leveraged customer interactions, search queries, and browsing patterns to deliver tailored product suggestions. For instance, when a customer asked, “I’m looking for a wooden lamp for my bedroom,” the AI provided curated product and collection options, complete with detailed descriptions, ensuring a seamless shopping experience and improved conversion rates.
- AI-Driven Sales Pop-ups Hamm Design employed Juphy’s intelligent AI pop-ups to proactively engage customers, turning passive browsing into active conversations. This feature increased website engagement rates by 40%. Key pop-up examples include:
- Welcome Pop-ups: Greeted visitors with exclusive promotions and special offers as they landed on the site, creating a strong first impression.
- Drop-off Detection Pop-ups: Prompted visitors lingering on product pages with personalized messages like, “Need help with the Puma Sofa?” encouraging them to take the next step.
- Customer footprints: The AI Agent seamlessly tracked website visitors’ browsing history during their interactions with the chatbot. This feature quickly emerged as Hamm Design’s favorite, as it provided invaluable insights into visitor behavior on the website. Armed with this data, the Hamm Design team was able to refine their offerings by optimizing sizing, inventory, and color options for their premium furniture, aligning their products more closely with customer preferences and driving greater satisfaction.
“After Juphy was integrated into our site, the learning process was completed swiftly, and it began delivering excellent responses based on feedback.”
Kutay Büyükbayram, Head of E-Commerce at Hamm Design
Conclusion
Through its partnership with ‘Built for Shopify’ badged Juphy, Hamm Design has achieved significant milestones in automation, customer engagement, and sales optimization. By automating routine support tasks and implementing AI-powered recommendations, the brand has redefined its digital customer experience, proving that tailored solutions and proactive engagement can drive substantial business outcomes.
Built for Shopify Certificate: A Standard of Excellence
Juphy AI holds the ‘Built for Shopify’ badge, a mark of quality and reliability within the Shopify ecosystem. This certification demonstrates Juphy’s commitment to meeting Shopify’s highest standards for app performance, security, and seamless integration.
Unlike other AI solutions, Juphy is fully embedded within the Shopify admin console, allowing merchants to manage everything from a single panel without switching between platforms. This integration ensures a smooth workflow, enhancing usability and credibility.
Additionally, Juphy achieves full API integration with Shopify, providing real-time access to all Shopify data. As a result, Juphy’s AI Agent delivers significantly enhanced performance, offering superior functionality and user experience.
Try Juphy AI Today
Take your Shopify store to the next level with Juphy’s AI Agent. From personalized customer engagement to 24/7 automated support, Juphy AI is designed to drive sales and enhance customer satisfaction. Don’t wait—start your free trial today to experience the future of e-commerce!