Transforming Customer Engagement and Sales: Hamm Design’s Success with Juphy AI in the Home & Furniture Industry

Industry

Home & Furniture

Mostly Used Features

• Smart Product Recommender
• Customer Support Automation
• Engagement Enhancer AI Pop-ups
• Customer Footprints

Channels

Shopify

Tools

Juphy’s AI Agent for E-Commerce

About Hamm Design

Hamm Design stands as a distinguished Turkish furniture brand, celebrated for its exquisite handcrafted, made-to-order designs. Each piece, fashioned from high-quality natural materials, embodies a commitment to elegance, durability, and timeless craftsmanship. Serving discerning customers across Turkey and Europe, Hamm Design is synonymous with bespoke quality.

“Juphy understands the needs of customers and, much like a tailor, adapts and moves forward according to their specific requests.”

Kutay Büyükbayram, Head of E-Commerce at Hamm Design

Before Juphy: The Challenge

Prior to integrating Juphy, Hamm Design’s customer support team relied heavily on WhatsApp Business for live assistance. However, they soon encountered significant hurdles in managing the sheer volume of repetitive inquiries. Questions regarding intricate furniture customization, product availability, precise shipping details, and specific material specifications consistently flooded their channels. Meeting the demand for instant responses, especially outside conventional business hours, became increasingly unmanageable, severely limiting their capacity to address more complex or unique customer needs effectively.

Common inquiries that routinely consumed their team’s time included:

• Customization: “Can I customize the dimensions of the L-shape Divan sofa? Which color options are available for the Bony Armchair?”
• Pricing: “Do you offer discounts or can I pay in installments?”
• Availability: “Where can I see the Zen Sofa in person?”
• Materials: “What materials are used in the Vals TV Unit? How can I care for it?”
• Shipping: “How soon can you deliver the Puma Sofa if I order today?”
• Store Locations: “Do you have a store in Ankara?”

This constant influx of manual support typically consumed approximately 16+ hours weekly of their human team’s time. This heavy operational burden risked potential customer dissatisfaction due to delayed responses and the inability to provide immediate, comprehensive support.

The Turning Point: Juphy’s AI Agent for Enhanced Customer Experience

Recognizing the need for a transformative solution, Hamm Design integrated Juphy’s AI Agent into their Shopify store. This strategic move was aimed at elevating the customer experience on their website by delivering seamless 24/7 support and proactive sales advice to every visitor. Juphy’s AI Agent immediately took charge, expertly handling a wide array of customer inquiries related to furniture customization, dimensions, color options, availability, and store operations with remarkable speed.

The AI chatbot’s capacity for fluent, human-like interactions drastically improved the overall customer journey, ensuring visitors received thorough and consistent support at any moment. This implementation not only marked a significant leap in customer satisfaction but also empowered Hamm Design’s human team. They could now confidently shift their focus to more intricate, high-value tasks, assured that routine queries were being managed with exceptional efficiency by Juphy AI.

When situations necessitated human intervention, Juphy expertly routed website visitors directly to Hamm Design’s WhatsApp Business account, ensuring a smooth transition. This intelligent integration led to a dramatic 95% reduction in the customer support workload. Juphy efficiently managed the vast majority—95% of customer inquiries, including all product-related questions and FAQs—while the human support team judiciously handled the remaining 5% of specialized cases via WhatsApp Business.

The Transformation: Measurable Growth, Efficiency, and Customer Confidence

Juphy’s AI has driven profound, measurable impact for Hamm Design across key areas of automation, customer engagement, and sales optimization during their 9 months of partnership.

• Comprehensive Conversation Management: Juphy’s AI adeptly managed a staggering 1,213 conversations, guiding customers through their inquiries with precision and efficiency.
• Personalized Product Recommendations: The AI delivered a remarkable 480 tailored product recommendations, directly addressing customer needs and enhancing the shopping experience.
• Direct Revenue Generation: Impressively, these AI interactions directly culminated in 4 significant sales, totaling ₺136,778.95, showcasing the AI’s direct contribution to the brand’s revenue pipeline.
• Operational Efficiency: By automating a vast majority of inquiries, Juphy saved Hamm Design’s team over 107 hours of manual work over 9 months, freeing them to focus on more complex, strategic initiatives.
• 24/7 Engagement & Conversion: The AI proved its value around the clock, with 27% of product recommendations occurring during nighttime hours and the remaining 73% during the day, demonstrating consistent engagement and conversion potential across all operating hours.
• Enhanced Customer Engagement: Juphy’s intelligent AI pop-ups proactively engaged customers, resulting in a 40% increase in overall website engagement rates. Welcome Pop-ups greeted visitors with exclusive offers, while Drop-off Detection Pop-ups provided timely, personalized messages like, “Need help with the Puma Sofa?”, encouraging active steps toward purchase.
• Invaluable Customer Insights: The AI Agent seamlessly tracked website visitors’ Browse history during chatbot interactions, providing crucial “Customer Footprint” insights. This feature quickly became a team favorite, empowering Hamm Design to refine their offerings—optimizing sizing, inventory, and color options—to align perfectly with customer preferences and elevate satisfaction.

“After Juphy was integrated into our site, the learning process was completed swiftly, and it began delivering excellent responses based on feedback.”

Kutay Büyükbayram, Head of E-Commerce at Hamm Design

Upsell & AOV Impact

By leveraging customer interactions and Browse patterns, Juphy’s AI-driven Smart Product Recommender provided expertly curated product and collection options. This personalized approach simplified the buying process, improved conversion rates, and directly encouraged customers toward making higher-value purchases. This strategic guidance resulted in an 9% increase in Average Order Value (AOV), significantly contributing to overall transaction values.

💡 See personalized sales support in action — start your free Juphy trial today and boost your Shopify sales.

24/7 Expert Support: Seamless Engagement Anytime

For a premium brand like Hamm Design, customer queries don’t adhere to business hours. Before Juphy, customers seeking details on customization, availability, or shipping during off-peak times faced frustrating delays, potentially leading to lost sales. With Juphy AI’s unwavering 24/7 availability, customers now receive instant, precise answers covering:

• Intricate furniture customization possibilities and available dimensions.
• Detailed color options for specific armchair models.
• Real-time information on product availability and in-person viewing locations.
• Comprehensive material specifications and care instructions for furniture pieces.
• Current shipping timelines for various orders.

This continuous, expert assistance ensures that customers receive timely, accurate support regardless of the hour, significantly enhancing conversions and customer trust.

Built for Shopify Certificate: A Standard of Excellence

Juphy AI holds the ‘Built for Shopify’ badge, a mark of quality and reliability within the Shopify ecosystem. This certification demonstrates Juphy’s commitment to meeting Shopify’s highest standards for app performance, security, and seamless integration.

Unlike other AI solutions, Juphy is fully embedded within the Shopify admin console, allowing merchants to manage everything from a single panel without switching between platforms. This integration ensures a smooth workflow, enhancing usability and credibility.

Additionally, Juphy achieves full API integration with Shopify, providing real-time access to all Shopify data. As a result, Juphy’s AI Agent delivers significantly enhanced performance, offering superior functionality and user experience.

What You Can Expect If You’re a Shopify Home & Furniture Store

If your Shopify store specializes in home and furniture, or any category with complex, customizable products and high customer inquiry volumes, and your aim is to:

• Deliver personalized product recommendations that truly resonate with individual customer needs.
• Automate customer support for detailed product, customization, and shipping inquiries.
• Increase website engagement and proactively guide customers through their shopping journey.
• Simplify the buying process and encourage higher-value purchases.
• Provide continuous, expert advice around the clock.

…you are poised to experience significant improvements, likely seeing:

✅ Over 1,200 conversations managed automatically, boosting efficiency.

✅ Hundreds of personalized recommendations driving engagement.

✅ Direct revenue generation from AI-driven sales (over ₺136,000).

✅ Over 107 hours saved in manual support workload over 9 months.

✅ Stronger customer trust and significantly increased website engagement rates (e.g., 40% uplift from AI pop-ups).

✅ Consistent customer support and sales guidance, with 27% of recommendations occurring during off-hours.

✅ Higher Average Order Value (estimated 9% lift) and improved conversion rates.

Ready to Transform Your Customer Experience and Drive Sales?

Initiate your free trial with Juphy today and empower your customers with personalized, expert-level support — available anytime, anywhere. Discover how rapidly your Shopify store can achieve greater efficiency and boost sales with Juphy AI’s digital agent, right from day one.

Experience it live in under a minute — no technical skill needed.

Back to Top