UK Water Filters Sold 310+ Products and Generated $50,320 Revenue with Juphy’s AI Sales Agent

Ceyda Duz

Industry
Water Filtration
Mostly Used Features
- Smart Product Recommender
- 24/7 Sales Assistance
- Customer Support Automation
Channels
Shopify (Shopify Advanced Plan)
Tools
Juphy’s AI Agent for E-Commerce

About UK Water Filters
UK Water Filters is a leading provider of high-quality water filtration solutions based in the United Kingdom. With over 23,000 different products, from under-sink filters to whole-house systems, they specialize in providing eco-friendly and efficient water filters for homes and businesses. Operating on Shopify Advanced, UK Water Filters is dedicated to providing customers with the best products and service, ensuring clean and safe drinking water.
Before Juphy: The Challenge
Before Juphy, UK Water Filters faced a significant challenge due to their extensive catalog of 23,000 water filtration products. Customers often found it overwhelming to select the best product for their specific needs, unsure which filter would suit their apartment or business. This hesitation led to delayed purchasing decisions and lower conversion rates.
Their support team was also constantly fielding complex and technical customer queries related to product compatibility, installation instructions, and technical specifications. Common questions included:
- “Which whole-house water filter would be suitable for my 3-bathroom apartment, considering water hardness?”
- “What’s the fundamental difference between reverse osmosis and activated carbon filters for drinking water?”
- “Can your water filter effectively remove both chlorine and fluoride from municipal water supplies?”
- “Do you offer a comprehensive filtration system suitable for well water, and what maintenance does it require?”
Providing consistent, reliable customer support at all times, including outside of business hours, was crucial for their growing customer base. These technical inquiries consumed over 14+ hours weekly of their human team’s time, hindering efficiency and risking unanswered queries, especially at night.
The Turning Point: Juphy’s AI as UK Water Filters’ Expert Consultant
UK Water Filters integrated Juphy AI to revolutionize its customer engagement, transforming its website into an intelligent, always-on water filtration expert. Seamlessly integrated with Shopify, Juphy AI was trained on their vast product catalog, technical specifications, and customer interaction history.
Key capabilities enabled by Juphy AI include:
- Smart Product Recommender: Provided personalized product recommendations based on customer preferences, previous interactions, and specific needs (e.g., apartment size, water source, concerns like chlorine). It also educated customers on installation, maintenance, and product specifics.
- 24/7 Expert Sales Assistance: Enabled continuous customer support, delivering timely product recommendations and answering complex expert-level questions around the clock.
- Customer Support Automation: Managed a high volume of complex technical inquiries, from product compatibility to installation instructions, ensuring fast and accurate responses.
This comprehensive approach ensured customers received accurate, relevant suggestions and expert guidance, driving higher engagement and significantly improved conversion rates.

The Transformation: Explosive Revenue Growth and Unprecedented Efficiency
In just 12 months, Juphy’s AI delivered powerful, measurable impact:
- $50,318 in Additional Sales Revenue: Juphy AI directly generated 311 sales, adding significant revenue within 12 months.
- 20X ROI: This direct sales revenue delivered a remarkable 20X Return on Investment on UK Water Filter’s investment in Juphy AI.
- 5,649 Product Recommendations: The AI agent delivered a massive volume of personalized product recommendations, helping customers find exactly what they needed faster.
- 5,597 Customer Conversations Managed: Juphy AI efficiently managed a high volume of customer conversations, delivering fast, reliable support at scale.
- 685+ Support Hours Saved: Over 12 months, the AI agent saved the support team a significant 685+ hours, drastically increasing efficiency and accelerating response times.
Upsell & AOV Impact
Thanks to smarter, personalized recommendations, UK Water Filters saw a measurable lift in average order value (AOV) by an 12%, as customers increasingly purchased more comprehensive filtration solutions and complementary systems. These results freed UK Water Filters’ team to focus on strategic growth, while the AI agent handled routine inquiries — maintaining a seamless, expert-level shopping experience 24/7.
These results underscore Juphy AI’s power to transform customer experience into a direct revenue driver and a massive efficiency gain for complex product catalogs.
💡 See personalized sales support in action — start your free Juphy trial today and boost your Shopify sales.

Automating Expert Support: 24/7 Guidance for Clean Water Solutions
UK Water Filters frequently receives complex queries related to product compatibility, installation, and technical specifications, often outside business hours. Before Juphy, these inquiries could delay purchases or go unanswered. With Juphy AI’s 24/7 availability, customers now receive instant, reliable guidance on:
- Whole-house filter suitability for specific apartment sizes.
- Differences between reverse osmosis and activated carbon filters.
- Removal capabilities for specific contaminants like chlorine and fluoride.
- Filtration systems suitable for well water.
This constant, expert support ensures no customer query goes unanswered, capturing late-night shoppers and accelerating purchasing decisions, regardless of time zone.
Built for Shopify Certificate: A Standard of Excellence
Juphy AI holds the ‘Built for Shopify’ badge, a mark of quality and reliability within the Shopify ecosystem. This certification demonstrates Juphy’s commitment to meeting Shopify’s highest standards for app performance, security, and seamless integration.
Unlike other AI solutions, Juphy is fully embedded within the Shopify admin console, allowing merchants to manage everything from a single panel without switching between platforms. This integration ensures a smooth workflow, enhancing usability and credibility.
Additionally, Juphy achieves full API integration with Shopify, providing real-time access to all Shopify data. As a result, Juphy’s AI Agent delivers significantly enhanced performance, offering superior functionality and user experience.

What You Can Expect If You’re a Shopify Water Filtration Provider
If you’re a Shopify store in water filtration, complex home goods, or any industry with an extensive, technical product catalog, aiming to:
- Drive significant additional sales revenue through smart product recommendations.
- Provide 24/7 expert sales assistance for complex product queries.
- Automate customer support and dramatically save support hours.
- Increase conversion rates by simplifying decision-making for customers.
…you’ll likely see:
✅ Over $50,000 in additional sales revenue generated by AI in 1 year.
✅ A powerful 20X ROI on your AI investment.
✅ Over 5,600 product recommendations delivered and 5,500 customer conversations managed.
✅ Over 685 support hours saved annually (over 14 hours weekly).
✅ Estimated 8% increase in Average Order Value (AOV) due to effective personalization.
Ready to Filter Out Complexity and Boost Your Sales?
Start your free trial with Juphy today and provide your customers with personalized, expert-level support — anytime, anywhere. See how fast your Shopify store can gain efficiency and increase sales with Juphy AI’s digital agent from day one.
Experience it live in under a minute — no technical skill needed.
