Empowering Customer Education: How Juphy AI Informed Potential Customers at JungKwanJang
Ceyda Duz
Industry
Supplements
Mostly Used Features
- Smart Product Recommender
- Expert-Level Guidance
- Customer Support Automation
Channels
Shopify
Tools
Juphy’s AI Chatbot for E-Commerce
Executive Summary
JungKwanJang, a global leader in ginseng products, integrated Juphy’s AI-powered Shopping Assistant to provide 24/7 customer support and expert advice on the health benefits and usage of their supplements. This integration allowed JungKwanJang to deliver personalized, real-time assistance to customers worldwide, boosting customer satisfaction and conversion rates. With Juphy AI, featuring the ‘Built for Shopify’ badge, JungKwanJang’s team saved over 90 hours of work in just a short period, further streamlining operations. The AI Assistant engaged in 866 conversations, recommended 488 products of which 4 turned into sales, and ensured continuous support, with 62% of product recommendations occurring during nighttime hours.
About JungKwanJang
JungKwanJang is a top Korean Red Ginseng brand with over 120 years of experience, offering premium supplements that combine tradition and innovation. The brand’s products are trusted by customers worldwide for their purity, quality, and health benefits. With a strong commitment to customer well-being, JungKwanJang delivers top-tier supplements across 40+ countries via their Shopify store.
USE CASE #1
Educating and Guiding Customers: 488 Products Recommended
The Challenge
JungKwanJang frequently received detailed inquiries from customers who were unsure about which ginseng product was right for them. With such a vast array of options, providing the right guidance to customers was essential to converting them into buyers.
The Solution
Juphy AI’s product recommendation engine was deployed to educate customers and provide tailored suggestions based on their specific needs. Whether it was about the health benefits of Korean Red Ginseng or the proper dosage, Juphy AI ensured customers received clear, accurate, and personalized recommendations.
The Results
- 488 products recommended by Juphy AI, showcasing its ability to match products to customer needs.
- $283 in total revenue, highlighting the direct impact on sales of Juphy AI.
- Customers received expert-level advice on product ingredients, usage, and health benefits, which helped them make more informed purchasing decisions.
USE CASE #2
Boosting Operational Efficiency: 90+ Hours Saved
The Challenge
JungKwanJang’s customer support team faced a significant time burden in answering recurring customer questions and guiding them through product options. The brand needed a solution that would save time for the team while still providing accurate, expert-level advice.
Typical customer questions included:
- “I lost weight after a few surgeries, about 15 lbs. I have flab and wrinkles on my arms and am 75 years old. I’m looking for high-quality collagen.”
- “Hi, I’m looking to order a small quantity of Red Ginseng root.”
- “Can kids take the immune support liquid stick with Korean Red Ginseng and elderberry from JungKwanJang?”
- “What is the difference between the Hong Sam Won drink pouch and the Pill King?”
- “How many times a day should I take Ginseng?”
- “Can people with high blood pressure use the Women’s Balance Korean Red Ginseng capsules from JungKwanJang?”
The Solution
Juphy AI was integrated to handle routine queries, product recommendations, and customer support requests, automating many of the manual tasks typically handled by the customer support team. This not only freed up the team’s time but also improved overall operational efficiency.
The Results
- 90+ hours saved by automating customer support tasks, allowing the team to focus on more complex inquiries.
- 866 conversations made by Juphy AI, helping customers find the right products more efficiently.
- The team experienced a significant reduction in manual work while still delivering high-quality service.
USE CASE #3
Providing 24/7 Customer Support: 62% of Product Recommendations Made at Night
The Challenge
JungKwanJang’s global customer base posed a challenge in delivering personalized, timely, and expert-level support, especially outside regular business hours. Customers frequently sought detailed product information, including ingredients, usage, and health benefits, but there was a need for a solution that could address these queries 24/7.
The Solution
By integrating Juphy AI, JungKwanJang was able to provide continuous customer support, answering inquiries and offering detailed product advice around the clock. Juphy’s AI Assistant ensured that customers from different time zones could receive real-time support regardless of when they visited the site.
The Results
- 62% of product recommendations were made during nighttime hours, ensuring consistent support across different time zones.
- Customers received expert-level guidance on product benefits, usage, and health concerns.
Looking Ahead
JungKwanJang plans to continue leveraging Juphy AI to further personalize the customer experience by integrating more advanced features such as product suggestions based on customer browsing behavior. The brand aims to expand Juphy AI’s role in providing deeper insights into customer preferences and health concerns, ensuring each customer receives tailored, expert advice at every touchpoint. By doing so, JungKwanJang aims to enhance customer satisfaction, improve conversion rates, and maintain its position as a trusted leader in the ginseng market, all while delivering exceptional service globally.