Personalized Support for Personalized Style: How Misela Scales Made-to-Order Fashion with Juphy AI
Ceyda Duz
Industry
Fashion & Accessories (Luxury Handbags)
Mostly Used Features
- Smart Product Recommender
- Real-Time Customer Support Automation
- WhatsApp Routing & Email Notifications
- Made-to-Order Product Handling
- Store Location & Shipping Assistance
Channels
Shopify
Tools
Juphy’s AI Agent for E-Commerce
About Misela
Misela is a premium handbag brand specializing in handcrafted, customizable, made-to-order products. Serving both Turkish and international markets through two separate Shopify stores, Misela offers an exclusive shopping experience focused on personalization, quality, and customer care. Their products cater to fashion-conscious consumers who demand detailed product knowledge, responsive service, and clear communication about customization options, shipping, and aftercare.
Before Juphy: The Challenge
Misela’s complex product catalog—with customizable and seasonal lines—generated frequent, detailed questions from customers asking about product customization, order status, size dimensions, and material care. Handling multilingual queries was challenging, as was providing timely, consistent answers about Made-to-Order (MTO) and seasonal product tags.
Typical customer inquiries included:
- “What are the available colors for the bag piping?”
- “Hello, can I cancel the initials I requested for my order?”
- “Hi, does the XS model fit on the arm?”
- “If I place a made-to-order order today, what’s the soonest I’ll receive it?”
- “I’d like a light-colored clutch. What color combination would you suggest?”
- “Is the Carla model zippered?”
- “Where is your physical store located?”
These questions required product knowledge, real-time order understanding, and quick response—particularly during promotional periods or when gift-giving timelines were tight.
Handling this complexity manually consumed over 170 hours in just a few months (averaging around 12–15 hours per week), significantly limiting the team’s ability to focus on strategic initiatives. Additionally, many inquiries came in during nights or weekends, causing delays in response and potential lost sales.
The Turning Point: Juphy’s AI-Powered Expert Assistant
To improve efficiency and better serve their growing customer base, Misela implemented Juphy AI—an intelligent AI agent fully integrated with their Shopify store and trained on the brand’s unique voice, policies, and product catalog.
The onboarding included:
- Training Juphy on Misela’s full product inventory, including details like sizes, colors, personalization options, availability, production lead times, and meta fields in addition to Juphy’s real-time store synching
- Uploading and embedding brand-specific FAQs, covering shipping, store location, warranty, custom order policies, and returns
- Incorporating real customer support transcripts during training, allowing the team to fine-tune the AI’s responses for both detailed technical questions (e.g., “What zipper does the Carla model use?”) and tone-sensitive personalization requests (e.g., changes to monogram orders) based on test conversations to ensure accuracy and brand consistency
- Enabling multilingual support across 98+ languages, with seamless switching between Turkish, English, and other languages to accommodate international shoppers
Once deployed, Juphy AI immediately began responding to complex inquiries, offering personalized product suggestions and guidance, handling last-minute order edits, and providing always-on assistance—without sacrificing brand quality or accuracy.
Key capabilities included:
- Real-time support for personalization and made-to-order questions
- Product size/style matching based on customer input
- Instant answers to logistical questions (store location, shipping timelines)
- Automatic routing of special cases to human agents for review
- Nighttime query handling, capturing leads and converting buyers even outside office hours
The Transformation: Measurable Growth, Efficiency, and Customer Confidence
Within the 7 months of using Juphy AI, Misela achieved powerful results:
- 2,057 customer support cases resolved automatically, reducing manual workload by 70%
- 619 product recommendations delivered based on personalized needs
- ₺536,427.25 in AI-driven revenue—resulting in an impressive 8X ROI on Juphy’s subscription investment
- 28 confirmed sales tracked from AI product suggestions
- 170+ hours saved in manual customer support labor
- 25% of product recommendations generated during nighttime hours, capturing interest when support was previously unavailable
This not only lifted the team’s capacity but also improved the shopping experience, especially for customers navigating personalized orders with specific timelines.
Upsell & AOV Impact
Juphy’s personalized recommendation engine helped shoppers discover complementary products and finalize ideal custom options, increasing order confidence.
These intelligent suggestions—such as recommending matching clutches for formal events or upselling larger models for travel use—led to a 15% increase in Average Order Value (AOV). By reducing hesitation and simplifying product discovery, Misela saw a higher rate of completed custom orders and fewer abandoned carts.
💡 See personalized sales support in action — start your free Juphy trial today and boost your Shopify sales.
Ensuring No Query Gets Overlooked: Email Notifications for Special Cases
Some customer concerns—like modifying a personalization request after placing an order or clarifying a warranty issue—required a human touch.
Juphy’s email notification system for special cases ensured these more complex or sensitive queries weren’t lost. When the AI detected a situation it couldn’t confidently resolve, it automatically:
- Tagged the inquiry as a “special case”
- Sent a detailed message—including the full chat history and customer request—to Misela’s support inbox
- Allowed a human agent to follow up promptly without delay or duplicated effort
This ensured no personalization change, cancellation, or time-sensitive delivery request went unanswered, preserving trust and maintaining Misela’s high-touch service reputation.
Built for Shopify Certificate: A Standard of Excellence
Juphy AI holds the ‘Built for Shopify’ badge, a mark of quality and reliability within the Shopify ecosystem. This certification demonstrates Juphy’s commitment to meeting Shopify’s highest standards for app performance, security, and seamless integration. Unlike other AI solutions, Juphy is fully embedded within the Shopify admin console, allowing merchants to manage everything from a single panel without switching between platforms. This integration ensures a smooth workflow, enhancing usability and credibility. Additionally, Juphy achieves full API integration with Shopify, providing real-time access to all Shopify data. As a result, Juphy’s AI Agent delivers significantly enhanced performance, offering superior functionality and user experience.
What You Can Expect If You’re a Shopify Fashion Brand Offering Personalization
If you’re a Shopify brand offering made-to-order fashion, custom accessories, or detailed personalization and looking to:
- Provide accurate, 24/7 support for personalization, product, and delivery questions
- Route sensitive customer cases automatically to human agents
- Save time while offering white-glove, on-brand assistance
- Increase order value by helping shoppers find the perfect item for their style or event
…you can expect results like:
✅ ₺500,000+ in additional revenue within months
✅ 170+ hours of human support time saved
✅ 2,000+ customer cases handled automatically
✅ 25% of product recommendations during off-hours
✅ 15% increase in AOV from guided upsell & cross-sell conversations
Ready to Offer Personalized Support for Your Personalized Products?
Start your free Juphy trial today and deliver instant, expert-level support to every shopper—whether they’re choosing initials, asking about delivery, or browsing at midnight. Juphy AI is ready from day one.
Experience it live in under a minute — no technical skill needed.