Transforming Fragrance Shopping with Juphy AI: Al Kowthar’s Success Story
Ceyda Duz
Industry
Beauty
Mostly Used Features
- Smart Product Recommender
- Customer Support Automation
- Expert-level Guidance
Channels
Shopify
Tools
Juphy’s AI Agent for E-Commerce
Executive Summary
Al Kowthar, a leading fragrance brand based in Ireland, integrated Juphy’s AI Agent in October 2024 to provide personalized, expert fragrance recommendations 24/7. The AI Assistant efficiently guided customers through the brand’s extensive perfume range, increasing conversion rates and improving customer satisfaction. By leveraging ‘Built for Shopify’ badged Juphy AI, Al Kowthar offered continuous support, reducing the team’s workload while enhancing customer trust. The integration delivered immediate results, including 961 customer interactions from which 6 turned into sales, 791 product recommendations, and over 89 hours of operational time saved after activating Juphy’s AI Agent on their website.
About Al Kowthar
Al Kowthar is a premium fragrance brand that combines traditional Arabic ingredients with modern influences to create distinctive perfumes. Each fragrance embodies elegance, sophistication, and individuality, offering customers a unique sensory experience. Al Kowthar’s dedication to quality and personalization is reflected in every product, bringing the richness of Middle Eastern perfume culture to customers globally through Shopify.
USE CASE #1: Engaging Customers with Expert Fragrance Guidance
The Challenge
Al Kowthar’s extensive fragrance collection left many customers uncertain about which scent to choose. At the same time, customers frequently sought detailed information about fragrance notes, ingredients, and compatibility with sensitive skin, creating a need for expert, personalized assistance.
Common questions from customers include:
- Fragrance Composition: Which fragrance is best for a warm, spicy scent profile?
- Perfume Ingredients: What are the top notes in the ‘Exotic Musk’ perfume?
- Ingredient Details: Are your perfumes alcohol-free, and are they suitable for sensitive skin?
- Shipment and Order Tracking: What are the shipping times for international orders?
The Solution
Al Kowthar integrated Juphy’s ChatGPT-powered AI Agent into their Shopify store. Juphy AI provided real-time insights into fragrance profiles, ingredient details, and tailored recommendations based on customer preferences with its Smart Product Recommender. It also addressed order-related inquiries, delivering 24/7 expert guidance to enhance the shopping experience.
The Results
- 961 conversations handled by Juphy AI, significantly increasing customer engagement.
- 791 products recommended, successfully guiding customers to their ideal fragrances.
- $250 in total revenue generated in just 2 months, demonstrating Juphy AI’s impact on sales.
- Increased customer confidence and trust due to Juphy AI’s expertise, solidifying Al Kowthar’s reputation as a reliable fragrance brand.
USE CASE #2: Providing 24/7 Fragrance Expertise for Global Customers
The Challenge
As a global brand, Al Kowthar needed to deliver expert fragrance advice to customers across various time zones, often during late-night shopping hours. The challenge was to provide consistent, real-time assistance, especially when the team was unavailable.
The Solution
Juphy AI was integrated into Al Kowthar’s website to serve as a 24/7 fragrance expert. Available at all times, Juphy’s AI Agent addressed customer queries in over 98 languages, offering fragrance recommendations and answering common questions about shipping, returns, and product details with its Customer Support Automation. This ensured continuous support for customers, regardless of when they visited the site.
The Results
- 44% of product recommendations occurred during the day, and 56% during the night, providing round-the-clock support for global customers.
- Over 89 hours were saved for the customer support team through automation.
- Enhanced customer satisfaction and increased conversion rates due to real-time, personalized support.
Looking Ahead
Al Kowthar plans to expand their use of Juphy AI to further personalize fragrance recommendations, enhance customer engagement, and continue delivering exceptional service to their global audience.
Built for Shopify Certificate: A Standard of Excellence
Juphy AI holds the ‘Built for Shopify’ badge, a mark of quality and reliability within the Shopify ecosystem. This certification demonstrates Juphy’s commitment to meeting Shopify’s highest standards for app performance, security, and seamless integration. Unlike other AI solutions, Juphy is fully embedded within the Shopify admin console, allowing merchants to manage everything from a single panel without switching between platforms. This integration ensures a smooth workflow, enhancing usability and credibility. Additionally, Juphy achieves full API integration with Shopify, providing real-time access to all Shopify data. As a result, Juphy’s AI Agent delivers significantly enhanced performance, offering superior functionality and user experience.
Try Juphy AI Today
Take your Shopify store to the next level with Juphy’s AI Agent. From personalized customer engagement to 24/7 automated support, Juphy AI is designed to drive sales and enhance customer satisfaction. Don’t wait—start your free trial today to experience the future of e-commerce!
