Transforming Fragrance Shopping with Juphy AI: Al Kowthar’s Success Story
Ceyda Duz
Industry
Beauty
Mostly Used Features
- Smart Product Recommender (Personalized Upsell & Cross-Sell)
- Expert-Level Product Guidance
- Customer Support Automation
- Availability & Stock Updates
Channels
Shopify
Tools
Juphy’s AI Agent for E-Commerce
About Al Kowthar
Al Kowthar is a premium fragrance brand that combines traditional Arabic ingredients with modern influences to create distinctive perfumes. Each fragrance embodies elegance, sophistication, and individuality, offering customers a unique sensory experience. Al Kowthar’s dedication to quality and personalization is reflected in every product, bringing the richness of Middle Eastern perfume culture to customers globally through Shopify.
Before Juphy: The Challenge
Before Juphy, Al Kowthar faced a significant challenge in replicating the nuanced, expert guidance of a high-end perfume boutique in their online store. With an extensive and unique fragrance collection, customers often felt overwhelmed or unsure about which scent best suited their preferences. The support team was frequently inundated with detailed pre-purchase questions, requiring deep product knowledge and quick responses, such as:
- Fragrance Composition: “Which fragrance is best for a warm, spicy scent profile?”
- Perfume Ingredients: “What are the top notes in the ‘Exotic Musk’ perfume?”
- Ingredient Details: “Are your perfumes alcohol-free, and are they suitable for sensitive skin?”
- Shipment and Order Tracking: “What are the shipping times for international orders?”
Answering these complex and often subjective inquiries demanded significant time and expertise from the support team, leading to potential delays, frustrated shoppers, and missed sales opportunities, especially for a brand with a global customer base Browse across different time zones. This manual support workload was consuming over 7 extra hours weekly—equivalent to adding a full-time team member just to handle FAQs and product advice.
The Turning Point: Juphy’s AI-Powered Digital Fragrance Advisor
Al Kowthar adopted Juphy AI to bring the expertise of their master perfumers and fragrance consultants online – available 24/7, personalized, and consistently accurate. Al Kowthar easily uploaded detailed fragrance notes, ingredient lists, and expert-curated FAQs directly into Juphy’s intuitive training interface. Simultaneously, Juphy seamlessly scanned and synched Al Kowthar’s entire Shopify website in real time, ensuring the AI agents ’s recommendations were always precise and up-to-date. Juphy now acts like their top in-store fragrance expert, guiding shoppers toward their perfect perfumes with instant, tailored advice.
Juphy’s Smart Product Recommender was trained on Al Kowthar’s entire catalog and expert knowledge base, enabling:
- Personalized fragrance recommendations based on scent preferences and occasion.
- Detailed information on top, middle, and base notes.
- Ingredient transparency, including suitability for sensitive skin or alcohol-free options.
- Real-time answers to shipping, order tracking, and return policies.
- Multilingual, natural language support available anytime.
- Easy AI training with real-time updated product info ensures recommendations stay accurate as the catalog evolves.
This AI-powered digital fragrance advisor delivered an expert consultation experience instantly, giving customers the confidence of a trusted perfumer – without the wait, regardless of their location or time zone.
The Transformation: Measurable Growth, Efficiency, and Customer Confidence
In just 60 days, Juphy’s AI made a tangible impact:
- Handled 961 conversations, driving significantly higher engagement across the buyer journey.
- Delivered 791 personalized product recommendations, expertly guiding shoppers to their perfect fragrances within just two months.
- Generated $250 in new revenue directly through AI interactions — all within just 8 weeks, demonstrating immediate ROI and significant growth potential as adoption scales.
- Delivered 56% of product recommendations during nighttime hours, proving 24/7 AI support drives global customer engagement and off-hours conversions.
- Saved 89+ hours of manual work, thanks to seamless automation — giving the support team valuable time to focus on complex inquiries and strategic growth initiatives.
- Real-time, personalized assistance led to higher customer satisfaction and better conversion rates without human involvement.
Upsell & AOV Impact
Thanks to smarter, personalized recommendations and deeper product education, Al Kowthar saw an 8% lift in average order value (AOV), as customers increasingly purchased complementary items or more premium fragrances with confidence.
These results freed Al Kowthar’s team to focus on brand development and unique customer experiences, while the AI handled routine questions and personalized guidance — maintaining a seamless, expert-level shopping experience 24/7 for their global clientele.
💡 See personalized sales support in action — start your free Juphy trial today and boost your Shopify sales.
24/7 Fragrance Expertise for Global Customers: Keeping Shoppers Engaged Anytime
Al Kowthar’s global customer base meant shoppers often browsed and inquired during off-business hours. Before Juphy, many detailed questions about fragrance notes, ingredients, or shipping logistics went unanswered until the next business day, potentially leading to abandoned carts and missed sales.
With Juphy AI’s round-the-clock automation, customers now get instant answers to:
- Which fragrance is ideal for a specific occasion or mood.
- Detailed breakdowns of perfume compositions.
- Information on ingredient sourcing and product suitability.
- Real-time updates on international shipping times and order status.
This not only increased conversions during off-hours but also saved the team from spending 89+ hours on repetitive tasks within just two months.
Built for Shopify Certificate: A Standard of Excellence
Juphy AI holds the ‘Built for Shopify’ badge, a mark of quality and reliability within the Shopify ecosystem. This certification demonstrates Juphy’s commitment to meeting Shopify’s highest standards for app performance, security, and seamless integration.
Unlike other AI solutions, Juphy is fully embedded within the Shopify admin console, allowing merchants to manage everything from a single panel without switching between platforms. This integration ensures a smooth workflow, enhancing usability and credibility.
Additionally, Juphy achieves full API integration with Shopify, providing real-time access to all Shopify data. As a result, Juphy’s AI Agent delivers significantly enhanced performance, offering superior functionality and user experience.
What You Can Expect If You’re a Shopify Beauty (Fragrance) Store with:
If you’re a Shopify fragrance store aiming to:
- Deliver personalized, expert sales guidance without increasing headcount.
- Raise average order value and cross-sell revenue through tailored recommendations.
- Provide instant, 24/7 product advice to educate customers and reduce hesitation.
- Free up your team from repetitive questions to focus on strategic growth.
…you’ll likely see:
✅ Hundreds of personalized product recommendations within weeks
✅ Direct revenue generation from AI interactions
✅ Significant hours saved monthly in manual support
✅ Increased off-hours conversion rates for a global customer base
✅ Stronger customer trust and an estimated 8% increase in AOV
Ready to Bring Your In-Store Fragrance Expert Online?
Start your free trial with Juphy today and provide your customers with personalized, expert-level support — anytime, anywhere. See how fast your Shopify store can gain efficiency and increase sales with Juphy AI’s digital fragrance consultant from day one.
Experience it live in under a minute — no technical skill needed.
