Boosting Customer Engagement and Sales in Baking: Amparo Repostería’s Success with Juphy AI
Ceyda Duz
Industry
Food & Beverage
Mostly Used Features
- Smart Product Recommender
- Real-Time Customer Support Automation
- Automated FAQ & Product Inquiry Assistance
Channels
Shopify
Tools
Juphy’s AI Agent for E-Commerce
Executive Summary
Amparo Repostería, an online retailer of high-quality baking ingredients, tools, and molds in Chile, sought a solution to streamline customer support and improve shopping experiences. By integrating Juphy AI in February 2025, the company automated responses to baking-related inquiries, personalized product recommendations, and provided real-time assistance. This resulted in higher customer engagement, increased sales conversions, and an overall enhanced shopping journey for both amateur and professional bakers.
About Amparo Repostería
Amparo Repostería specializes in baking supplies, offering a diverse selection of specialty flours, decorative items, baking tools, and molds. Catering to both home bakers and pastry chefs, the company is dedicated to providing top-quality products and personalized customer service. With a strong commitment to enhancing the baking experience, Amparo Repostería ensures customers find exactly what they need for their culinary creations.
USE CASE #1: Personalizing the Baking Experience with Tailored Product Recommendations
The Challenge
With an extensive inventory of baking essentials, customers often faced decision fatigue when selecting the right ingredients, tools, and molds for their baking projects. This confusion led to cart abandonment and lower conversion rates.
Some of the common customer inquiries included:
- “What are the product details of Pearly Gold Star Chemical 5 gr?”
- “Do you have special molds for making cupcakes?”
- “Could you provide the shipping information for Neucober Chocolate Milk 35% Cocoa (1 kg)?”
The Solution
Juphy AI optimized the shopping experience by providing tailored product recommendations based on customers’ browsing history, past purchases, and preferences with its Smart Product Recommender. This helped guide customers toward the right baking ingredients and tools, making their purchasing decisions easier.
The Results
- Managed 344 customer interactions, significantly boosting engagement.
- Delivered 186 personalized product recommendations, resulting in 2 direct sales within the first week.
- Increased customer confidence, reducing hesitation and improving the overall conversion rate.
USE CASE #2: Streamlining Customer Support for Baking-Specific Inquiries
The Challenge
Many customers needed guidance on ingredient substitutions, proper tool usage, and baking techniques. During high-demand seasons like holidays, the influx of inquiries overwhelmed the support team, leading to delays and potential lost sales.
The Solution
Juphy AI provided instant, automated responses to common baking-related questions, helping customers make informed purchasing decisions with its Customer Support Automation feature. The AI Agent assisted with ingredient alternatives, explained product usage, and offered baking tips in real time, ensuring seamless support.
The Results
- Saved over 24 hours of manual customer support time.
- Provided 49% of product recommendations during the day and 51% at night, ensuring round-the-clock assistance.
- Enhanced customer satisfaction by resolving baking inquiries promptly, leading to a smoother shopping experience.
Looking Ahead
Amparo Repostería plans to expand Juphy AI’s capabilities by introducing more advanced personalized shopping experiences based on purchase patterns. By leveraging customer insights, the company aims to reduce cart abandonment, boost retention, and drive more sales. Additionally, future AI-driven features will further optimize the online shopping experience, ensuring every baker finds the right tools and ingredients effortlessly.
Built for Shopify Certificate: A Standard of Excellence
Juphy AI holds the ‘Built for Shopify’ badge, a mark of quality and reliability within the Shopify ecosystem. This certification demonstrates Juphy’s commitment to meeting Shopify’s highest standards for app performance, security, and seamless integration.
Unlike other AI solutions, Juphy is fully embedded within the Shopify admin console, allowing merchants to manage everything from a single panel without switching between platforms. This integration ensures a smooth workflow, enhancing usability and credibility.
Additionally, Juphy achieves full API integration with Shopify, providing real-time access to all Shopify data. As a result, Juphy’s AI Agent delivers significantly enhanced performance, offering superior functionality and user experience.
Try Juphy AI Today
Take your Shopify store to the next level with Juphy’s AI Agent. From personalized customer engagement to 24/7 automated support, Juphy AI is designed to drive sales and enhance customer satisfaction. Don’t wait—start your free trial today to experience the future of e-commerce!