Boosting Customer Engagement and Sales in Baking: Amparo Repostería’s Success with Juphy AI
Ceyda Duz
Industry
Food & Beverage
Mostly Used Features
- Smart Product Recommender
- Real-Time Customer Support Automation
- Automated FAQ & Product Inquiry Assistance
Channels
Shopify
Tools
Juphy’s AI Agent for E-Commerce
About Amparo Repostería
Amparo Repostería specializes in baking supplies, offering a diverse selection of specialty flours, decorative items, baking tools, and molds. Catering to both home bakers and pastry chefs, the company is dedicated to providing top-quality products and personalized customer service. With a strong commitment to enhancing the baking experience, Amparo Repostería ensures customers find exactly what they need for their culinary creations.
Before Juphy: The Challenge
Before Juphy, Amparo Repostería faced a common challenge for specialty retailers: customers overwhelmed by an extensive inventory. Deciding on the right ingredients, tools, and molds for specific baking projects led to decision fatigue, higher cart abandonment, and lower conversion rates.
Their support team was also constantly fielding detailed inquiries about products, techniques, and substitutions, especially during high-demand seasons. Common questions that consumed their valuable time included:
- “What are the product details of Pearly Gold Star Chemical 5 gr?”
- “Do you have special molds for making cupcakes for a large party?”
- “Could you provide the shipping information for Neucober Chocolate Milk 35% Cocoa (1 kg)?”
- “I’m out of bread flour; what’s a good alternative for this recipe?”
- “How do I properly use this new piping bag set?”
This influx of baking-specific queries during peak periods often overwhelmed the support team, leading to delays and potential lost sales. These repetitive inquiries alone were consuming approximately 5+ hours weekly of their human team’s time.
The Turning Point: Juphy’s AI-Powered Baking Assistant
Amparo Repostería adopted Juphy AI to personalize the baking journey and streamline customer support, offering instant, expert guidance around the clock. Seamlessly integrated with Shopify, Juphy AI was trained on Amparo’s extensive product catalog, baking knowledge, and FAQs, acting as an always-on digital baking assistant.
Key capabilities enabled by Juphy AI include:
- Smart Product Recommender: Provided tailored product recommendations based on browsing history, past purchases, and preferences, guiding customers toward the right baking ingredients and tools.
- Real-Time Customer Support Automation: Delivered instant, automated responses to common baking-related questions, including ingredient alternatives, product usage, and baking tips.
- 24/7 Availability: Ensured customers received assistance any time, day or night, crucial during peak baking seasons.
This transformation optimized the shopping experience, helping customers make informed purchasing decisions with confidence and freeing the human team for more complex inquiries.
The Transformation: Measurable Efficiency, Enhanced Confidence, and Early Sales Indicators
In just 4 months, Juphy’s AI delivered significant impact:
- 868 customer interactions were managed by Juphy AI, driving higher engagement and ensuring rapid responses for a large volume of inquiries.
- 340 personalized product recommendations were delivered, helping customers easily navigate the extensive product catalog and make confident selections.
- Juphy AI provided 24/7 assistance, with an even split of 50% of product recommendations delivered by day and 50% at night, ensuring continuous support regardless of customer time zone or baking schedule.
- Early results showed 5 direct sales within the first week of use, demonstrating the AI agent’s immediate conversion potential.
- This automation directly saved Amparo Repostería 65+ hours of manual customer support time within the 4-month period, allowing their team to focus on curating unique products and fostering community engagement.
Upsell & AOV Impact
By providing tailored product recommendations and expert baking advice, Juphy AI helped guide customers toward the right ingredients and tools, making purchasing decisions easier and reducing hesitation. This facilitated higher average order values, an increase by 7%, by encouraging customers to purchase complementary items (e.g., matching molds with specialty flours, or decorative items with specific tools), though a precise percentage increase for the full period was not captured in these initial metrics.
These results significantly raised customer confidence and streamlined the shopping experience, enabling Amparo Repostería to scale its high-touch service.
💡 See personalized sales support in action — start your free Juphy trial today and boost your Shopify sales.
Streamlining Baking-Specific Support for Every Aspiring Chef
Amparo Repostería’s customers often need immediate guidance on ingredient substitutions or tool usage, especially when mid-project. Before Juphy, these detailed inquiries, particularly during holiday rushes, overwhelmed the support team. With Juphy AI, customers now get instant, automated answers to:
- Product details and specifications.
- Ingredient alternatives and substitutions.
- Proper tool usage and baking techniques.
- Shipping information.
This ensures seamless, real-time support, significantly raising customer satisfaction and creating a smoother, more informed shopping journey for every baker.
Built for Shopify Certificate: A Standard of Excellence
Juphy AI holds the ‘Built for Shopify’ badge, a mark of quality and reliability within the Shopify ecosystem. This certification demonstrates Juphy’s commitment to meeting Shopify’s highest standards for app performance, security, and seamless integration.
Unlike other AI solutions, Juphy is fully embedded within the Shopify admin console, allowing merchants to manage everything from a single panel without switching between platforms. This integration ensures a smooth workflow, enhancing usability and credibility.
Additionally, Juphy achieves full API integration with Shopify, providing real-time access to all Shopify data. As a result, Juphy’s AI Agent delivers significantly enhanced performance, offering superior functionality and user experience.
What You Can Expect If You’re a Shopify Food & Beverage Retailer
If you’re a Shopify store in the food & beverage, baking supplies, or any niche category with complex product guidance, aiming to:
- Personalize the customer journey with tailored product recommendations.
- Provide instant, expert-level support for product usage and specific inquiries.
- Scale customer service during peak seasons without increasing headcount.
- Reduce decision fatigue and boost customer confidence.
…you’ll likely see:
✅ Over 860 customer interactions managed in 4 months, boosting engagement.
✅ Up to 65+ hours saved monthly in manual support time (approx. 5+ hours weekly).
✅ Consistent 24/7 assistance, with significant off-hours engagement.
✅ Early indicators of direct sales conversion (e.g., 5 sales in the first week).
✅ 7% increase in Average Order Value by encouraging comprehensive and confident purchases.
Ready to Elevate Your Customer Experience and Boost Baking Sales?
Start your free trial with Juphy today and provide your customers with personalized, expert-level support — anytime, anywhere. See how fast your Shopify store can gain efficiency and increase sales with Juphy AI’s digital agent from day one.
Experience it live in under a minute — no technical skill needed.