Changing Fashion Retail with Juphy AI: Camille Boutique Paris’s Success Story
Ceyda Duz
Industry
Fashion
Mostly Used Features
- Smart Product Recommender
- Customer Support Automation
- Cross-sell and Upsell
Channels
Shopify
Tools
Juphy’s AI Chatbot for E-Commerce
Executive Summary
Camille Boutique Paris utilized Juphy’s AI-powered Shopping Assistant to enhance customer support, boost conversions, and provide personalized service 24/7. With tailored product recommendations and continuous assistance, Juphy AI, featuring the ‘Built for Shopify’ badge, effectively converted casual visitors into buyers, improving customer satisfaction while significantly reducing support team workload. The integration delivered immediate results, including 511 conversations engaged by Juphy AI, 328 products recommended to customers from which 2 turned into sales, and over 41 hours saved for the support team.
About Camille Boutique Paris
Camille Boutique Paris is a fashion brand that seamlessly blends timeless elegance with bold, edgy aesthetics, offering accessible luxury for style-conscious individuals. Through its Shopify store on the Basic Shopify Plan, Camille Boutique Paris delivers curated collections to customers across Europe and the United States, providing a high-end yet approachable shopping experience.
USE CASE #1
Increasing Customer Satisfaction through Detailed Product Assistance: 328 Products Recommended
The Challenge
Customers frequently sought detailed information about product sizing, material care, and shipping policies. Camille Boutique Paris aimed to address these queries promptly and accurately, reinforcing its commitment to exceptional customer care.
The Solution
Juphy AI provided personalized, detailed responses to customer inquiries, such as recommending the best size, color, and complementary products, or advising on fabric care. Juphy’s AI Assistant seamlessly supported customers at every touchpoint, ensuring each shopper felt valued throughout their journey.
The Results
- 328 products recommended based on customer needs and preferences.
- $92.90 in total revenue generated through personalized suggestions within the first week of installation.
- Empowered customers with relevant, real-time assistance, leading to increased engagement and satisfaction.
USE CASE #2
Enhancing Customer Engagement and Conversions with Personalized Assistance: 511 Conversations Handled
The Challenge
Camille Boutique Paris faced challenges in replicating the personalized in-store shopping experience for online customers. The brand needed a solution to deliver timely, relevant, and tailored assistance, particularly during peak hours and late-night activity.
The Solution
By integrating Juphy’s ChatGPT-powered Shopping Assistant into their Shopify store, Camille Boutique Paris provided a 24/7 virtual shopping assistant to engage and guide customers. Juphy AI handled product inquiries, such as sizing and fabric care, and offered personalized recommendations based on browsing behavior, mimicking a personal shopping assistant experience.
Common customer inquiries included:
- Return & Exchange Policies: What is your return policy for sale items?
- Sizing: What size should I choose for the Waltina Women’s Pure Wool Sweater?
- Product Details: Is the fabric of the Colby Comfortable Long Coat suitable for dry cleaning?
- Shipment & Order Tracking: What are the estimated shipping times for international orders?
The Results
- 511 conversations handled by Juphy AI, driving increased engagement.
- Over 41 hours saved for the support team.
USE CASE #3
Providing Continuous, Personalized Support with 24/7 Availability: 70% Daytime & 30% Nighttime Recommendations
The Challenge
Camille Boutique Paris sought a solution to engage customers outside regular business hours, particularly during increased nighttime traffic.
The Solution
Juphy AI’s 24/7 availability enabled Camille Boutique Paris to assist customers with inquiries on sizing, product availability, shipping, and more, even during late-night shopping surges. This constant support maintained high service levels and boosted conversion rates when the in-house team was unavailable.
The Results
- 70% of product recommendations occurred during the day, and 30% during the night, effectively capturing late-night shoppers.
- Increased conversion rates through consistent, personalized support, available around the clock.
Looking Ahead
Camille Boutique Paris plans to further leverage Juphy AI to refine its customer experience, harness customer data insights, and enhance the personalization of its offerings, ensuring customers always feel valued and supported.