Changing Fashion Retail with Juphy AI: Camille Boutique Paris’s Success Story
Ceyda Duz
Industry
Fashion
Mostly Used Features
- Smart Product Recommender
- Customer Support Automation
- Cross-sell and Upsell
Channels
Shopify
Tools
Juphy’s AI Chatbot for E-Commerce
About Camille Boutique Paris
Camille Boutique Paris is a fashion brand that seamlessly blends timeless elegance with bold, edgy aesthetics, offering accessible luxury for style-conscious individuals. Through its Shopify store, Camille Boutique Paris delivers curated collections to customers across Europe and the United States, providing a high-end yet approachable shopping experience focused on personalized service and customer satisfaction.
Before Juphy: The Challenge
Before Juphy, Camille Boutique Paris aimed to address detailed customer inquiries promptly, but faced challenges in replicating the personalized in-store shopping experience online. Customers frequently sought specific information about product sizing, material care, and shipping policies. Without a 24/7 virtual assistant, the brand struggled to deliver timely, relevant, and tailored assistance, particularly during peak hours and late-night activity, impacting customer satisfaction and potential sales.
Their human support team was manually fielding common questions such as:
- Sizing: “What size should I choose for the Pocketed High Waist Pants or the Waltina Women’s Pure Wool Sweater?”
- Product Details: “Can the Rhinestone Constellation Pendant Copper necklace be cleaned with water?” or “Is the fabric of the Colby Comfortable Long Coat suitable for dry cleaning?”
- Shipping & Order Tracking: “What are the estimated shipping times for international orders?”
- Returns & Exchanges: “What is your return policy for sale items?”
These detailed inquiries were resource-intensive and time-consuming. These common questions consumed an estimated 5+ hours weekly of their human team’s time, diverting resources from more complex customer care.
The Turning Point: Juphy’s AI as Camille’s Personal Shopping Assistant
Camille Boutique Paris integrated Juphy’s ChatGPT-powered AI agent into their Shopify store to act as a 24/7 virtual shopping assistant. The AI agent was trained on Camille Boutique’s website and product catalog and deployed to proactively engage and guide customers, mimicking a personalized in-store experience.
Key capabilities enabled by Juphy AI include:
- Smart Product Recommender: Delivered personalized, detailed responses, recommending best sizes, colors, and complementary products based on real-time customer needs and Browse behavior.
- Customer Support Automation: Handled a wide range of inquiries including sizing, fabric care, return policies, shipment details, and order tracking, ensuring instant, accurate guidance.
- 24/7 Availability: Provided continuous support, assisting customers even during late-night shopping surges and across different time zones.
- Cross-sell and Upsell Optimization: Identified opportunities to suggest relevant complementary items, enhancing the overall purchase.
This comprehensive solution ensured seamless, personalized support at every customer touchpoint, driving engagement and reinforcing Camille Boutique Paris’s commitment to accessible luxury and exceptional customer care.
The Transformation: Boosted Engagement, Efficiency, and Direct Sales
In just 3 months, Juphy’s AI delivered significant impact:
- 250 customer conversations were managed by Juphy AI, significantly boosting engagement and responsiveness.
- 189 product recommendations were delivered based on real-time customer needs, guiding shoppers efficiently through the curated collections.
- 4 direct sales were generated from AI-powered guidance within the three-month period, demonstrating immediate conversion capability.
- 60+ support hours saved within 3 months, freeing the human support team to focus on more strategic tasks and complex customer service.
- 24/7 Engagement: 33% of product recommendations happened at night, ensuring continuous, personalized support and capturing conversions even outside regular business hours.
Upsell & AOV Impact
Thanks to smarter, personalized recommendations, Camille Boutique Paris saw a measurable lift in average order value (AOV) by an 9%, as customers increasingly purchased complementary items and built more comprehensive outfits. These results freed Camille Boutique Paris’s team to focus on strategic growth, while the AI agent handled routine inquiries — maintaining a seamless, expert-level shopping experience 24/7.
These results boosted engagement and customer satisfaction, proving that personalized, instant support enhances the shopping experience and contributes directly to sales growth.
💡 See personalized sales support in action — start your free Juphy trial today and boost your Shopify sales.
Continuous, Personalized Support: Elevating the Online Boutique Experience
Camille Boutique Paris aimed to extend its high-end service beyond regular business hours, especially during increased nighttime traffic from its European and US customer base. Before Juphy, shoppers lacked immediate guidance, leading to missed opportunities. Juphy AI’s 24/7 availability now ensures customers receive instant answers to inquiries on sizing, product availability, shipping, and more, even during late-night shopping surges. This constant, personalized support maintains high service levels, mimics an in-store personal shopping assistant, and boosts conversion rates when the in-house team is unavailable.
Built for Shopify Certificate: A Standard of Excellence
Juphy AI holds the ‘Built for Shopify’ badge, a mark of quality and reliability within the Shopify ecosystem. This certification demonstrates Juphy’s commitment to meeting Shopify’s highest standards for app performance, security, and seamless integration.
Unlike other AI solutions, Juphy is fully embedded within the Shopify admin console, allowing merchants to manage everything from a single panel without switching between platforms. This integration ensures a smooth workflow, enhancing usability and credibility.
Additionally, Juphy achieves full API integration with Shopify, providing real-time access to all Shopify data. As a result, Juphy’s AI Agent delivers significantly enhanced performance, offering superior functionality and user experience.
What You Can Expect If You’re a Shopify Fashion Brand
If you’re a Shopify store in fashion, apparel, or any category where personalized guidance and detailed product information are key to customer satisfaction, aiming to:
- Provide 24/7 personalized shopping assistance and product recommendations.
- Automate customer support for common inquiries (sizing, care, shipping, returns).
- Replicate a high-end in-store experience online, boosting engagement and conversions.
- Free up your human support team for more strategic tasks.
…you’ll likely see:
✅ Over 250 customer conversations managed in 3 months, boosting responsiveness.
✅ Over 189 product recommendations delivered, streamlining discovery.
✅ Direct sales generated from AI-powered guidance.
✅ Over 60+ support hours saved monthly.
✅ Consistent 24/7 personalized engagement (e.g., 33% at night).
✅ Increased customer satisfaction and improved conversion rates, positively impacting Average Order Value (AOV).
Ready to Elevate Your Boutique Experience and Boost Sales?
Start your free trial with Juphy today and provide your customers with personalized, expert-level support — anytime, anywhere. See how fast your Shopify store can gain efficiency and increase sales with Juphy AI’s digital agent from day one.
Experience it live in under a minute — no technical skill needed.