From Questions to Conversions: How Ecualama Uses AI to Sell Artisan Fashion Worldwide
Ceyda Duz
Industry
Fashion & Accessories
Mostly Used Features
- Smart Product Recommender (Personalized Style & Seasonal Upsell/Cross-sell)
- Expert-Level Guidance (Care, Authenticity, Sustainability)
- Multi-lingual Detection & Support Automation
- Order Tracking & Shipping Management
Channels
Shopify
Tools
Juphy’s AI Agent for E-Commerce
About Ecualama
Ecualama is a sustainable fashion and lifestyle brand rooted in Ecuadorian tradition, offering ethically handcrafted alpaca wool apparel and home goods. Known for their cozy ponchos, scarves, and blankets, Ecualama bridges heritage craftsmanship with modern online retail. Every product tells a story of natural fibers, Andean culture, and mindful living, delivered globally through their Shopify store. With rising international interest in natural, artisan-made clothing, Ecualama needed a way to deliver high-touch service at scale.
Before Juphy: The Challenge
Before Juphy, Ecualama faced a dual challenge: guiding customers through a variety of alpaca products for their specific style and climate needs, and educating a global audience on sustainable fashion and natural fibers. Customers often felt unsure about ideal product choices, leading to decision fatigue and abandoned carts. As a seasonal and style-sensitive category, personalized guidance was critical but difficult to scale.
Their team was fielding constant, detailed inquiries like:
- “Are your products 100% alpaca wool, or are they blended?”
- “Is this blanket too warm for spring in California?”
- “Which poncho is the softest for sensitive skin?”
- “Can I pair this throw with my new poncho for a coordinated look?”
- “How do I wash my alpaca poncho or blanket properly?”
- “Are the ponchos waterproof?”
These questions, particularly from international first-time buyers unfamiliar with alpaca wool, piled up during off-hours. This created significant gaps in customer support, slowing down the buyer journey and consuming an estimated 20 hours per week of their specialized team’s time, diverting them from sourcing and brand storytelling.
The Turning Point: Juphy’s AI-Powered Digital Stylist & Educator
Ecualama adopted Juphy AI to become an always-on personal stylist and expert educator for their global clientele. Seamlessly integrated with Shopify, Juphy AI was easily and thoroughly trained on Ecualama’s entire product knowledge, care instructions, fiber composition, and sustainability credentials. It now acts as an intelligent, multilingual digital assistant, providing instant, accurate answers and personalized recommendations.
Key capabilities enabled by Juphy AI include:
- Contextual Smart Product Recommender: Suggesting items like lightweight scarves for spring or coordinating throws based on Browse behavior, location, and style interest.
- Expert-Level Guidance: Instantly answering detailed questions on alpaca wool authenticity, care instructions, and material properties (e.g., softness, warmth, water resistance).
- Multi-lingual Detection & Support: Providing immediate answers in over 98 languages, crucial for a global customer base.
- Real-time order tracking & shipping management: Handling common post-purchase inquiries.
- 24/7 availability: Ensuring customers receive expert advice regardless of time zone.
This transformation delivered an experience akin to shopping with a knowledgeable in-store associate, building trust and confidence for customers around the world.
The Transformation: Measurable Growth, Efficiency, and Customer Confidence
Over 60 days, Juphy’s AI delivered significant impact:
- Generated $4,715.98 in revenue from 26 new sales directly from AI conversations, achieving a strong 4X ROI to Juphy’s subscription. This reflects strong conversions for a high-consideration product line.
- Delivered 522 personalized product recommendations, helping customers discover must-have items quickly and confidently.
- Juphy AI managed 1159 customer conversations automatically, covering everything from shipping to product authenticity. Handling this volume manually would have required over 190 hours of human agent time (assuming 10 minutes per conversation).
- This automation directly saved the human team over 75 hours of manual support time in two months, allowing them to focus on storytelling, sourcing, and strategic growth.
- Provided 24/7 support, with 54% of queries handled at night, ensuring international shoppers always received timely help and preventing lost sales.
Upsell & AOV Impact
By offering thoughtful, tailored product suggestions (like coordinating throws or seasonal options), Juphy AI significantly improved the customer experience. This led to smoother purchases and a measurable 12% increase in Average Order Value (AOV), as customers frequently added multiple items to their orders.
These results empowered Ecualama’s team to focus on their core mission of heritage craftsmanship and mindful living, while the AI agent handled high-volume support and personalized sales.
💡See personalized sales support in action — start your free Juphy trial today and boost your Shopify sales.
24/7 Global Education: Keeping Shoppers Engaged Anytime
Ecualama’s international shoppers often browse evenings and weekends, with detailed questions about sustainable products. Before Juphy, these inquiries went unanswered, slowing down the buyer journey and impacting trust. With Juphy AI’s round-the-clock automation, customers now get instant answers to:
- Fiber authenticity and detailed composition questions.
- Specific washing instructions and care tips for alpaca wool.
- Shipping details and timelines for global destinations.
- Product properties like softness or water resistance.
This not only increased conversions during off-hours but also saved the human team substantial hours on repetitive educational tasks, ensuring accurate, consistent brand messaging worldwide.
Built for Shopify Certificate: A Standard of Excellence
Juphy AI holds the ‘Built for Shopify’ badge, a mark of quality and reliability within the Shopify ecosystem. This certification demonstrates Juphy’s commitment to meeting Shopify’s highest standards for app performance, security, and seamless integration. Unlike other AI solutions, Juphy is fully embedded within the Shopify admin console, allowing merchants to manage everything from a single panel without switching between platforms. This integration ensures a smooth workflow, enhancing usability and credibility. Additionally, Juphy achieves full API integration with Shopify, providing real-time access to all Shopify data. As a result, Juphy’s AI Agent delivers significantly enhanced performance, offering superior functionality and user experience.
What You Can Expect If You’re a Shopify Fashion & Lifestyle Brand
If you’re a Shopify fashion or lifestyle brand, especially one with unique products, global customers, or a need for expert guidance, aiming to:
- Deliver personalized styling and product recommendations at scale.
- Educate customers on product specifics, authenticity, and care.
- Provide instant, 24/7 multilingual support for global shoppers.
- Free up your team from repetitive questions to focus on creative and strategic growth.
…you’ll likely see:
✅ Over $4,700 in direct additional revenue from AI chats in 2 months.
✅ Up to 75+ hours saved monthly in manual support time.
✅ Significant increase in off-hours conversion rates (e.g., 54% of queries at night).
✅ Stronger customer trust and fewer abandoned carts due to instant expert advice.
✅ 12% increase in Average Order Value (AOV) due to effective upsell/cross-sell.
Ready to Bring Your In-Store Stylist & Educator Online?
Start your free trial with Juphy today and provide your customers with personalized, expert-level support — anytime, anywhere. See how fast your Shopify store can gain efficiency and increase sales with Juphy AI’s digital agent from day one. Experience it live in under a minute — no technical skill needed.