From Questions to Conversions: How Ecualama Uses AI to Sell Artisan Fashion Worldwide
Ceyda Duz
Industry
Fashion & Accessories
Mostly Used Features
- Smart Product Recommender
- Expert-Level Guidance
- Multi-lingual Detection & Support Automation
- Order Tracking & Shipping Management
Channels
Shopify
Tools
Juphy’s AI Agent for E-Commerce
About Ecualama
Ecualama is a sustainable fashion and lifestyle brand rooted in Ecuadorian tradition, offering ethically handcrafted alpaca wool apparel and home goods. Known for their cozy ponchos, scarves, and blankets made from locally sourced alpaca wool, Ecualama bridges heritage craftsmanship with modern online retail. Every product tells a story — of natural fibers, Andean culture, and mindful living — delivered globally through their Shopify store. With rising international interest in natural, artisan-made clothing, Ecualama needed a way to deliver high-touch service at scale.
Use Case #1: Personalizing Recommendations for Seasonal & Style Needs
The Challenge
With a wide variety of ponchos, throws, and accessories, customers often browsed multiple items but felt unsure about what best suited their climate, use case, or style. As a seasonal and style-sensitive category, alpaca apparel requires guided discovery to prevent decision fatigue and encourage cross-sells.
The Solution
Ecualama used Juphy’s Smart Product Recommender to analyze browsing behavior and suggest contextually relevant products — such as lightweight scarves for spring or coordinating throws to pair with winter ponchos. The AI Agent acted like a personal stylist, offering suggestions based on the customer’s location, interest, and past interactions.
Customer uncertainties Juphy helped resolve:
- “Are your products 100% alpaca wool?”
- “Is this blanket too warm for spring?”
- “Which poncho is softest?”
- “Can I pair this throw with my poncho?”
The result? An experience that felt more like shopping with a knowledgeable in-store associate.
The Results
- 497 personalized product recommendations helped customers discover relevant items they may have overlooked.
- 16 new sales directly driven by AI conversations, many involving multiple items per order.
- $2,426.87 in revenue generated from AI-led interactions within 3 months— a strong conversion rate for a handcrafted, high-consideration product line.
- Customers appreciated the stylist-like guidance, resulting in smoother purchase journeys and a boost in average order value.
By offering thoughtful, tailored product suggestions, Ecualama improved both the customer experience and average order value — all without lifting a finger.
Use Case #2: Educating Global Shoppers on Sustainable Fashion
The Challenge
As an artisan brand offering natural fiber products, Ecualama frequently received detailed product-related questions from customers across time zones and regions. Concerns about fiber authenticity, washing instructions, water resistance, and material softness were common — all critical to purchasing decisions when it comes to natural wool products. These questions piled up during off-hours, creating gaps in customer support and slowing down the buyer journey.
The Solution
Ecualama implemented Juphy’s Multilanguage Detection and Customer Support Automation to provide instant, 24/7 responses to commonly asked questions for over 98 languages. The AI Agent was trained on product knowledge specific to alpaca wool — such as care instructions, fiber composition, shipping details, and sustainability credentials — ensuring every response reflected the brand’s expertise and values.
Common questions handled by Juphy AI:
- “Do you ship worldwide?”
- “How do I wash my alpaca poncho or blanket?”
- “Are the ponchos waterproof?”
- “How long does shipping take?”
These inquiries often came from first-time international buyers or those unfamiliar with alpaca wool, making timely, accurate responses critical to building trust.
The Results
- 913 conversations handled by Juphy AI in just two months — covering everything from shipping timelines to wool authenticity.
- 24/7 support coverage, with 54% of queries happening at night, ensuring international shoppers always got help.
- 59+ hours of manual support saved, freeing the team to focus on storytelling, sourcing, and growth.
- Customers received timely, trustworthy information that built confidence in their purchase decisions, leading to fewer abandoned carts and more completed checkouts.
Juphy AI gave Ecualama the ability to act like a helpful in-store expert — one that could reassure and educate shoppers from anywhere in the world.
Built for Shopify Certificate: A Standard of Excellence
Juphy AI holds the ‘Built for Shopify’ badge, a mark of quality and reliability within the Shopify ecosystem. This certification demonstrates Juphy’s commitment to meeting Shopify’s highest standards for app performance, security, and seamless integration. Unlike other AI solutions, Juphy is fully embedded within the Shopify admin console, allowing merchants to manage everything from a single panel without switching between platforms. This integration ensures a smooth workflow, enhancing usability and credibility. Additionally, Juphy achieves full API integration with Shopify, providing real-time access to all Shopify data. As a result, Juphy’s AI Agent delivers significantly enhanced performance, offering superior functionality and user experience.
Try Juphy AI Today
Take your Shopify store to the next level with Juphy’s AI Agent. From personalized customer engagement to 24/7 automated support, Juphy AI is designed to drive sales and enhance customer satisfaction. Don’t wait—start your free trial today to experience the future of e-commerce!