AI Meets Beauty: How NumberC Builds Customer Trust and Drives Sales with Personalized Support
Ceyda Duz
Industry
Beauty
Mostly Used Features
- Smart Product Recommender
- Customer Support Automation
- Expert-Level Product Guidance
- Availability & Stock Updates
Channels
Shopify
Tools
Juphy’s AI Agent for E-Commerce
About NumberC
NumberC is a Dubai-based beauty store known for its curated selection of high-performance skincare, haircare, and beauty essentials. Their mission is to offer expert-level guidance and personalized beauty experiences—just like having a professional consultant in-store. With a strong Shopify presence and a growing customer base, NumberC continues to redefine online beauty shopping through tailored, tech-enabled support.
USE CASE #1: Recreating the Expert Beauty Rep Experience Online
The Challenge
In beauty retail, customer trust is built on precise recommendations. Shoppers often arrive with highly specific concerns and want human-level guidance to ensure the right purchase. For NumberC, this meant fielding a high volume of pre-sale questions like:
- “What helps with hyperpigmentation?”
- “Is this nail hardener safe while pregnant?”
- “Can I pair this serum with retinol?”
- “What should I gift someone with dry skin?”
Providing accurate, confident answers to these questions required expertise and time — something that became a bottleneck as their customer base grew, often leading to delayed responses and potentially lost sales.
The Solution
Juphy AI’s Smart Product Recommender was trained on NumberC’s entire product catalog, detailed product specifications, and a rich dataset of customer concerns and expert responses. This comprehensive training enabled it to act as a digital beauty advisor — always available, context-aware, and multilingual. By interpreting natural-language queries, it delivered:
- Symptom-based recommendations (e.g., hyperpigmentation, dry ends, acne).
- Routine guidance (e.g., how to layer treatments or serums).
- Ingredient safety insights (e.g., products safe during pregnancy).
- Seasonal or use-case advice (e.g., best SPF for daily use).
The AI Agent offered users a guided consultation experience — replicating the feel of an in-store expert but with the convenience of instant support, day or night, anywhere in the world. This experience was also available on a dedicated page, allowing users to explore personalized recommendations at their own pace.
Real Impact in the First 60 Days
- 506 personalized product recommendations delivered based on real-time shopper inputs — all within 2 months.
- 5 direct sales generated from AI chats alone, with conversions tracked from click to purchase in just 60 days.
- Raised product discovery through smart cross-sells and goal-driven guidance — driving more relevant shopper engagement.
- Built buyer confidence by removing uncertainty around skincare choices, fostering trust at every interaction within the first 2 months.
USE CASE #2: Offering 24/7 Support in a Time-Zone-Spanning Market
The Challenge
NumberC’s audience shops around the clock, especially during evenings and weekends. But many inquiries — like stock availability or product instructions — arrived outside business hours. This delayed customer responses and meant missed opportunities.
Customers commonly asked:
- “When will this product be back in stock?”
- “Can this be gifted to someone with sensitive skin?”
- “What’s the correct way to apply this treatment?”
- “Is this suitable for oily or acne-prone skin?”
Manual support couldn’t keep up with volume and timing, and team resources were limited, leading to a noticeable drop in conversion rates during off-hours and a significant expenditure of time on repetitive queries.
The Solution
With 24/7 support automation, Juphy AI managed real-time inquiries, including:
- Personalized skincare and haircare help, even late at night.
- Product education (how-tos, layering instructions).
- Stock updates and gift suggestions based on inventory.
Impact in Just 60 Days
- 300 buyer conversations managed automatically — providing instant support across the journey in only 2 months.
- Saved 32+ hours of manual work within 60 days, freeing your team to focus on high-impact tasks.
- 22% of chats happened overnight, ensuring 24/7 service and engaging shoppers across all time zones.
- Increased conversion rates during off-hours by maintaining expert-level engagement and instant problem resolution.
Built for Shopify Certificate: A Standard of Excellence
Juphy AI holds the ‘Built for Shopify’ badge, a mark of quality and reliability within the Shopify ecosystem. This certification demonstrates Juphy’s commitment to meeting Shopify’s highest standards for app performance, security, and seamless integration. Unlike other AI solutions, Juphy is fully embedded within the Shopify admin console, allowing merchants to manage everything from a single panel without switching between platforms. This integration ensures a smooth workflow, enhancing usability and credibility. Additionally, Juphy achieves full API integration with Shopify, providing real-time access to all Shopify data. As a result, Juphy’s AI Agent delivers significantly enhanced performance, offering superior functionality and user experience.
Try Juphy AI Today
Take your Shopify store to the next level with Juphy’s AI Agent. From personalized customer engagement to 24/7 automated support, Juphy AI is designed to drive sales and enhance customer satisfaction. Don’t wait—start your free trial today to experience the future of e-commerce!