AI Meets Beauty: How NumberC Builds Customer Trust and Drives Sales with Personalized Support

Ceyda Duz

Industry
Beauty
Mostly Used Features
- Smart Product Recommender (Personalized Upsell & Cross-Sell)
- Expert-Level Product Guidance
- Customer Support Automation
- Availability & Stock Updates
Channels
Shopify
Tools
Juphy’s AI Agent for E-Commerce

About NumberC
NumberC is a Dubai-based beauty store known for its curated selection of high-performance skincare, haircare, and beauty essentials. Their mission is to offer expert-level guidance and personalized beauty experiences — just like having a professional consultant right inside your online store. With a strong Shopify presence and a growing customer base, NumberC is redefining online beauty shopping through tailored, tech-enabled support.
Before Juphy: The Challenge
Before Juphy, NumberC faced a critical challenge: replicating the in-store beauty expert experience online. Customers arrived with highly specific skincare concerns and expected expert guidance to feel confident about their purchases. The support team was overwhelmed with detailed pre-sale questions like:
- “What helps with hyperpigmentation?”
- “Is this nail hardener safe during pregnancy?”
- “Can I pair this serum with retinol?”
- “What should I gift someone with dry skin?”
Answering these questions required deep expertise and time — something the growing team couldn’t scale, leading to slow responses, frustrated shoppers, and lost sales.
This manual support workload was consuming over 8 extra hours weekly — equivalent to adding a full-time team member just to handle FAQs and product advice.

The Turning Point: Juphy’s AI-Powered Digital Beauty Advisor
NumberC adopted Juphy AI to bring the expertise of their best in-store beauty reps online — available 24/7, personalized, and always consistent. NumberC easily uploaded product data sheets and expert-curated FAQs directly into Juphy’s intuitive training interface. Simultaneously, Juphy seamlessly scanned NumberC’s entire website, including product pages, descriptions, FAQs, and meta fields, ensuring the AI agents’s recommendations were always accurate and up-to-date. Juphy acts like your top in-store beauty expert, guiding shoppers toward the perfect products with instant, tailored advice.
Juphy’s Smart Product Recommender was trained on NumberC’s entire catalog and expert knowledge base, enabling:
- Symptom-based, personalized product recommendations
- Routine and ingredient safety guidance
- Real-time stock updates and gift suggestions
- Multilingual, natural language support available anytime
- Easy AI training with real-time updated product info ensures recommendations stay accurate as the catalog evolves
This AI-powered digital beauty advisor delivered an expert consultation experience instantly, giving customers the confidence of a trusted in-store rep — without the wait.

The Transformation: Measurable Growth, Efficiency, and Customer Confidence
Over 60 days, Juphy’s AI made a tangible impact:
- Delivered 506 personalized product recommendations, driving a 15% increase in cross-sell engagement — more customers added complementary products to their carts.
- Generated 5 direct sales from AI chats alone, accounting for $2,500 in additional revenue with significant growth potential as adoption scales which is 3X ROI to Juphy’s subscription in the first 2 months.
- Managed 300+ buyer conversations automatically, saving over 32 hours of manual work — the equivalent of one full-time support team member freed weekly.
- Supported 22% of chats overnight, ensuring expert advice during off-hours and driving a 10% increase in conversion rates outside business hours.
- Reduced cart abandonment by an estimated 12% by answering product safety and usage questions in real-time, building buyer trust.
- Multilingual support caters to NumberC’s diverse customer base, providing expert help in more than 98 languages without delay
Upsell & AOV Impact:
Thanks to smarter, personalized recommendations, NumberC saw a measurable lift in average order value (AOV) by 8%, as customers increasingly purchased complementary items and gift sets.
These results freed NumberC’s team to focus on strategic growth, while the AI agent handled routine inquiries — maintaining a seamless, expert-level shopping experience 24/7.
💡 See personalized sales support in action — start your free Juphy trial today and boost your Shopify sales.

24/7 Support in a Global Market: Keeping Customers Engaged Anytime
NumberC’s shoppers come from multiple time zones, often browsing evenings and weekends. Before Juphy, many off-hours inquiries about stock or product instructions went unanswered until business hours, missing revenue.
With Juphy AI’s round-the-clock automation, customers now get instant answers to:
- Stock availability and restock timelines
- Safe product recommendations for sensitive skin or pregnancy
- Correct product application and layering advice
This not only increased conversions during these off-hours but also saved the team from spending an additional 8 hours weekly on repetitive tasks.
Built for Shopify Certificate: A Standard of Excellence
Juphy AI holds the ‘Built for Shopify’ badge, a mark of quality and reliability within the Shopify ecosystem. This certification demonstrates Juphy’s commitment to meeting Shopify’s highest standards for app performance, security, and seamless integration. Unlike other AI solutions, Juphy is fully embedded within the Shopify admin console, allowing merchants to manage everything from a single panel without switching between platforms. This integration ensures a smooth workflow, enhancing usability and credibility. Additionally, Juphy achieves full API integration with Shopify, providing real-time access to all Shopify data. As a result, Juphy’s AI Agent delivers significantly enhanced performance, offering superior functionality and user experience.

What You Can Expect If You’re a Shopify Beauty Store with:
If you’re a Shopify beauty store aiming to:
- Deliver personalized, expert sales guidance without increasing headcount
- Raise average order value and cross-sell revenue
- Provide instant, 24/7 product advice to reduce hesitation
- Free up your team from repetitive questions to focus on growth
…you’ll likely see:
✅ 15% more cross-sell engagement
✅ 10% higher off-hours conversion rates
✅ 10+ hours saved weekly, equivalent to hiring a new team member
✅ Stronger customer trust and fewer abandoned carts
Ready to Bring Your In-Store Beauty Expert Online?
Start your free trial with Juphy today and provide your customers with personalized, expert-level support — anytime, anywhere. See how fast your Shopify store can gain efficiency and increase sales with Juphy AI’s digital beauty consultant from day one.
Experience it live in under a minute — no technical skill needed.
