Scent-Driven Sales: How Perfume Parlour Scaled Luxury Fragrance Shopping with Juphy AI
Ceyda Duz
Industry
Fragrance & Personal Care
Mostly Used Features
- Smart Product Recommender (Fragrance Layering & Gifting Guidance)
- Automated Customer Support
- Personalized Pre-Sale Consultation
- Availability & Stock Insights
Channels
Shopify
Tools
Juphy’s AI Agent for E-Commerce
About Perfume Parlour
Perfume Parlour is a UK-based online fragrance destination that specializes in high-quality perfume oils inspired by iconic scents — at a fraction of the price. Known for its extensive catalog, hand-blended oils, and customer-focused experience, the store has become a go-to for fragrance lovers seeking personalization and lasting quality. With a strong Shopify presence and a loyal international audience, Perfume Parlour needed a way to scale expert-level support without compromising the boutique feel.
Before Juphy: The Challenge
Perfume Parlour customers often arrive with very specific fragrance needs and questions — especially about scent profiles, longevity, and layering suggestions. But with a small team and a large catalog, the store struggled to deliver timely and personalized support.
The most common questions included:
- “What is the lasting of this perfume?”
- “Which leather perfume is best one?”
- “What’s your best-selling perfume for men?”
- “Where are you located?”
- “How do I track my order or request a refund?”
While these questions were essential for building trust and making sales, answering them manually consumed over 10+ hours per week, delayed responses, and created friction — especially outside business hours.
The Turning Point: Juphy’s AI-Powered Fragrance Advisor
To replicate the experience of an in-store scent consultant, Perfume Parlour adopted Juphy AI — trained specifically to understand their product range and typical customer journey.
Using Juphy’s no-code interface, the team uploaded scent descriptions, product comparisons, shipping policies, and frequently asked questions. Juphy also scanned their entire Shopify store — including product pages and meta fields — to provide dynamic and context-aware answers 24/7.
The result? Customers now receive instant, expert-level answers tailored to:
- Fragrance family and layering compatibility
- Gender-neutral or customer-specific recommendations
- Product usage and lasting
- Stock availability and delivery timelines
- Store location, tracking links, and refund policies
Juphy’s Smart Product Recommender transformed their AI agent into a scent-matching assistant that actively drives sales while easing support pressure 24/7 in more than 98 languages.
The Transformation: Measurable Growth, Efficiency, and Confidence
In just 1 month of using Juphy AI, Perfume Parlour saw a notable shift in how customers interacted with their store — and how efficiently the team could support them.
- 174 customer conversations were handled automatically, with consistent and expert responses across topics like scent selection, longevity, and order updates.
- 198 personalized fragrance recommendations guided shoppers to the right product — whether they were looking for the perfect gift, a gender-neutral option, or a top seller.
- 7 sales directly attributed to AI chats, totaling $16,842.70 in revenue — providing a strong 200X ROI on Juphy’s subscription in the first 30 days.
- 20+ hours of manual work saved, the equivalent of hiring a part-time team member.
- 30% of all conversations occurred outside of business hours, capturing opportunities that would’ve otherwise been missed.
- Routine support for delivery charges, refunds, and tracking was resolved instantly, helping reduce friction and customer drop-off during checkout.
With faster answers in more than 98 languages and smarter expert-level recommendations, more shoppers felt confident to complete their purchases — even late at night.
Upsell & AOV Impact
Thanks to smarter, personalized recommendations and expert guidance, Perfume Parlour saw a measurable lift in Average Order Value (AOV) by 7%, as customers increasingly purchased complementary scents, bundles, and gift sets.
These results allowed the Perfume Parlour team to focus on strategic growth, while Juphy’s AI agent handled repetitive questions and offered expert guidance — delivering a seamless, high-converting shopping experience 24/7.
💡 See personalized sales support in action — start your free Juphy trial today and boost your Shopify sales.
24/7 Support for Global Shoppers
With customers shopping across time zones, many inquiries about product matching, lasting, and delivery were previously missed or delayed. Now, with Juphy’s automation:
- AI handles scent consultations and order updates around the clock
- Reduces hesitation by instantly answering pre-sale questions
- Encourages larger cart sizes through tailored scent layering suggestions
- Supports more efficient operations by freeing the team from repetitive tasks
This always-on support improves buyer confidence and reduces cart abandonment — especially during off-hours when most stores go silent and saved the support team more than 10 hours per week.
Built for Shopify Certificate: A Standard of Excellence
Juphy AI holds the ‘Built for Shopify’ badge, a mark of quality and reliability within the Shopify ecosystem. This certification demonstrates Juphy’s commitment to meeting Shopify’s highest standards for app performance, security, and seamless integration. Unlike other AI solutions, Juphy is fully embedded within the Shopify admin console, allowing merchants to manage everything from a single panel without switching between platforms. This integration ensures a smooth workflow, enhancing usability and credibility. Additionally, Juphy achieves full API integration with Shopify, providing real-time access to all Shopify data. As a result, Juphy’s AI Agent delivers significantly enhanced performance, offering superior functionality and user experience.
What You Can Expect If You’re a Shopify Fragrance Store with:
If you’re a Shopify fragrance store aiming to:
- Deliver personalized, expert scent guidance without increasing headcount
- Raise average order value and cross-sell revenue through tailored recommendations
- Provide instant, 24/7 product advice to reduce hesitation
- Free up your team from repetitive questions to focus on growth
…you’ll likely see:
✅ 15% more cross-sell engagement
✅ 10% higher off-hours conversion rates
✅ 20+ hours saved monthly, equivalent to hiring a new support team member
✅ Stronger customer trust and fewer abandoned carts
Ready to Help Shoppers Find Their Signature Scent?
Start your free trial with Juphy today and provide your customers with personalized, expert-level fragrance support — 24/7. Watch your conversions grow as your AI agent recommends the right scent, answers key questions, and builds customer trust — even while you sleep.
Experience it live in under a minute — no technical skill needed.