While it’s necessary to use social media to drive sales, over 60% of small businesses fail to leverage social platforms. Why is that so? The leading reason is they don’t know how to capitalize on their social media. In recent years, social media has been an ongoing marketing trend that has helped many companies generate […]
Social media platforms are the new watercoolers of the virtual world, providing a gathering place for people to connect and share their thoughts, opinions, and ideas. It’s no secret that businesses and brands are jumping on the bandwagon, recognizing these platforms’ massive potential for marketing and growth. But how do you make the most of […]
Reach, and impressions on social media help you measure the performance of your posts and ads. This way, you can determine your roadmap based on your goals. So, what is the difference between reach and impressions? What should you consider to boost your engagement on social media? What Is Reach? Reach reflects the total number […]
Twitter has been around for a long time, but not many marketers consider it their primary social communication channel. First of all, unlike Meta platforms, it doesn’t provide ridiculous amounts of user data for targeting. Also, placing ads on Twitter can be a little costly for many businesses. But that doesn’t make the platform any […]
Do you want to grow your crypto brand, attract customers and boost your investor count? Then, you need to market yourself online. The problem is—not everybody on the internet understands or is interested in crypto. So, mainstream social media marketing platforms like Facebook and Instagram may not be the best fit for crypto marketing. You […]
If you’re looking to improve your digital marketing strategies, it’s not any surprise if you’ve asked yourself this question at least once: Social Media Marketing or Email Marketing? It’s a tough choice to make, considering that they’re both vital marketing tactics in the eCommerce world and other businesses that rely on digital marketing. Why? Email […]