Just like everything else, marketing strategies have transformed with the power of social media today. Brands are looking for new ways to reach and engage with their target audiences, and social media influencers can have a great role in this! Influencer marketing is the strategy of brands to deliver their products and services to a […]
Today, navigating social media can feel like sailing the high seas. Sometimes, it’s smooth sailing with clear skies, but you might find yourself caught in a storm at other times. That’s where a trusty compass – your social media SWOT analysis – comes in. In this guide, we’ll explore how to perform a SWOT analysis […]
While it’s necessary to use social media to drive sales, over 60% of small businesses fail to leverage social platforms. Why is that so? The leading reason is they don’t know how to capitalize on their social media. In recent years, social media has been an ongoing marketing trend that has helped many companies generate […]
Social media platforms are the new watercoolers of the virtual world, providing a gathering place for people to connect and share their thoughts, opinions, and ideas. It’s no secret that businesses and brands are jumping on the bandwagon, recognizing these platforms’ massive potential for marketing and growth. But how do you make the most of […]
Reach, and impressions on social media help you measure the performance of your posts and ads. This way, you can determine your roadmap based on your goals. So, what is the difference between reach and impressions? What should you consider to boost your engagement on social media? What Is Reach? Reach reflects the total number […]
Twitter has been around for a long time, but not many marketers consider it their primary social communication channel. First of all, unlike Meta platforms, it doesn’t provide ridiculous amounts of user data for targeting. Also, placing ads on Twitter can be a little costly for many businesses. But that doesn’t make the platform any […]
