Olly Review – Vitamins and Supplements for Better Wellbeing
Inci Vardar
Olly is a San Francisco-based vitamin and supplement brand that sells its products through a variety of offline and online channels. It was founded in 2013 and debuted its first products in Target stores in 2015, aiming to simplify vitamin shopping. It focused on the end benefit rather than the individual ingredients. They also turned taking vitamins into an enjoyable routine (who wouldn’t say no to chewing sugar-coated gummy worms for health?), which is perfectly reflected in their vibrantly colored branding.
The chewable supplements, distinguishable packaging, and self-explanatory product names brought the brand success, and only four years later, Olly was acquired by Unilever. While this information comes from Wikipedia, providing a detailed company history on the official site could enhance transparency and customer trust.
So, what else is in Olly’s Shopify store besides the products for sale? Let’s take a look.
Comprehensive Feature Analysis
According to Wikipedia, Olly initially embraced brick-and-mortar stores as a significant selling channel. However, the website also appears to be an important sales channel, complementing its presence in various offline and online stores, including Target and Amazon.
The main page contains a hero banner area, several sales-oriented shopping links offering price advantages, a chatbot for customer support, lifestyle content from social media, and sliders showcasing top sellers. The main page features a navigation bar with three headers that direct users to product listings. This is totally on brand, though, as you can shop by benefit or ingredient or view all products.
Product Descriptions and Collections – 7/10
The product pages are beautifully designed and make you feel like you are buying some candy with additional benefits instead of some serious supplements with scientifically proven effects. But again, this commercial attitude is completely on brand. Olly doesn’t sell Vitamin B12 pills; instead, it promotes “delightfully tasty Metabolism Gummy Rings that support metabolism and lean body mass with a healthy lifestyle, including exercise.”
The product pages contain prices, ratings, and a link to reviews on top and offer a better price for subscriptions. Then come related products and a paragraph that explains the product’s benefits. But the information doesn’t actually end there.
This colorful tone of voice that dials down seriousness makes the information easy to read and digest. Compared with the same product’s page on Amazon, Olly.com has opportunities for improvement. Enhancing SEO with keyword-rich titles and detailed descriptions, along with incorporating high-quality images and instructional videos, could significantly boost user engagement and satisfaction. The $5 price difference, combined with Amazon’s detailed product descriptions and rich visual content, presents a competitive edge for Amazon.
Return and Shipping Policies – 7/10
Olly.com spares a huge part of product pages to user-generated content (mostly because many of the reviews contain photos and take up more space than they should) and places the highlights of shipping and return policies after that. While initially accessible, finding detailed information on shipping and returns can be challenging due to the scattered presentation of related questions. Which takes us to the customer service and FAQs page.
Customer Service and FAQs Page – 7/10
Not seeing any help links, except the chatbot icon, initially seemed a little odd. According to Tidio’s 2024 data, “over 67% of customers prefer using a form of self-service rather than talking to a customer service representative. As many as 73% prefer using the company’s website exclusively instead of social media, SMS, or live chat apps for support.”
Then I scrolled down and found the “Help Center” at the footer. The search bar is quite intuitive, and lists related articles instantly.
he chatbot is the more accessible option and works similarly to the Help Center’s search bar. While it provides multilingual support, improving the accuracy of its responses could enhance user satisfaction.
Promotions and Discounts – 10/10
Olly’s promotions for first-time shoppers and the amount required for free shipping are visible at first glance on every page. It also offers a rewards program that encourages sustainable communication and further transactions.
User Experience – 7/10
When it comes to the actual shopping experience, Olly.com offers a frictionless, hassle-free process. It encourages the customer to save and buy more at the same time, as well as offering product protection for an additional price.
Strengths Behind Olly’s Success
The e-commerce store owes its success as an additional sales channel to Olly’s highly distinctive branding and the nature of its products. Apparently, the products are designed to stand out on shelves amidst the standard round, brown bottles of ordinary supplements. The website completely reflects this quirky attitude and offers a subscription service with additional advantages, potentially turning first-time offline buyers into returning, subscribed customers.
Growth Opportunities
Although Olly has already achieved great success thanks to its product and brand strategy, it also presents some growth opportunities in the digital domain.
- A better-organized website: Olly’s beautifully designed e-commerce store deserves a better-organized structure. Quick access to necessary information can be the deciding factor between making a purchase and abandoning the cart, especially for health-related supplement products. This has the potential to elevate customer experience significantly.
- Multimedia support: Although product photography aims to display the products from different angles with all their finer details, in Olly’s case, showing the four faces of a square bottle doesn’t seem enough. Adding lifestyle photography and stylish product videos already present on Amazon can make information delivery easier and more engaging.
- Healthy living articles: As a brand that aims to create enjoyable routines, Olly can publish blog articles on its website, which will also have positive effects on SEO.
- An AI-powered chatbot: As mentioned before, Olly’s chatbot basically works like the Help Center’s search bar. I asked this chatbot if I could ask it a question, and it searched the knowledge base for a relevant article. Wouldn’t a “brainy” answer in Olly’s lively tone of voice better engage customers and reinforce the brand identity?
Well, Juphy AI can help with that. But we’ll get back to it in a minute after the overall rating.
Final Rating
Ratings Breakdown
User Experience: 7/10
Product Descriptions and Collections: 7/10
Customer Service and FAQ Page: 7/10
Return and Shipping Policies: 7/10
Promotions and Discounts: 10/10
Overall Rating: 8/10
As an interesting player in the supplements industry and one of the top Shopify Plus stores in its category, Olly signals that it will gain further success. It is a beautifully crafted brand that sometimes falls short in quickly providing necessary information. It offers a colorful, inviting, and fun online store with a couple of downsides, but with some improvements, Olly.com can even surpass some of the offline selling points.
Brainy L’ollipops Deserve a Brainy Customer Service
Juphy AI is a brainy, focused, and chill assistant that sells and delivers excellent customer care 24/7, quite similar to what Olly’s products promise. Automatically syncing with the Shopify store’s data in seconds, it perfectly mimics the brand tone of voice and can be further trained to meet various customer needs.
Alt Text: A dialogue with Juphy AI’s chatbot.
Caption: Juphy AI can simultaneously handle thousands of customer dialogues, amplifying your sales team’s performance.
- Sales with Extra Energy
Juphy AI can simultaneously provide round-the-clock assistance to hundreds of customers with relevant answers and product recommendations. The ChatGPT-powered conversational AI applies upselling and cross-selling methods to conversations to increase order value while suggesting new arrivals, hot items, and special offers.
- Customer Focused
Juphy AI obtains the initial data, such as products, policies, and offerings, from the Shopify store but continues learning with each interaction. Based on individual browsing patterns and previous interactions, Juphy AI can create tailored shopping experiences for each customer.
- Fast Acting
Juphy AI never gets tired when providing customers with immediate, accurate, and relevant responses, whether it is order tracking or making personalized product recommendations.
- Hello Happy Customers
With round-the-clock assistance, increased customer trust, and enhanced shopping experience, Juphy helps Shopify store owners achieve increased sales, reduced cart abandonment, and more happy customers.
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