The pandemic in 2020 significantly impacted the beauty industry, causing an 8% decline in sales. However, it also brought forth innovative ideas and new opportunities that allowed e-commerce merchants to make the best of this hectic period. While consumers prefer to shop for cosmetics in person, thanks to the extensive online content coming from both […]
According to 2024 Shopify statistics, Health and Beauty is the third largest industry on the platform, with 192,874 stores. As the booming market creates a highly competitive domain with not enough customer loyalty (only 42%), building and maintaining a strong brand presence becomes an increasingly arduous challenge. Despite the industry’s challenges, merchants are constantly discovering […]
Olly is a San Francisco-based vitamin and supplement brand that sells its products through a variety of offline and online channels. It was founded in 2013 and debuted its first products in Target stores in 2015, aiming to simplify vitamin shopping. It focused on the end benefit rather than the individual ingredients. They also turned […]
Every brand is created to make a profit, but no brand can differentiate from the rest and become preferred by customers by stating that. To stand out from the crowded, competitive environment, a brand must leave aside profits and justify its existence, providing a unique benefit to the consumer. It means clearly stating its mission, […]
A week before Mother’s Day, my mom mentioned a bag she saw on Instagram ads. Relieved from the stress of gift selection, I quickly ordered it, received an email confirmation, and began waiting eagerly. Mother’s Day came and went with just a bunch of flowers, as there was still no update on the shipment tracking […]
Have you seen the mind-blowing capabilities of ChatGPT-4o, the latest enhancement to an already highly advanced chatbot? Putting the fear of unemployment into my fellow copywriters and me with every update, the chatbot has now proven its competence in fields such as teaching language and math and, of course, supporting a variety of operations. Sales […]