Top Shopify Apps for Health and Beauty Stores
Inci Vardar
According to 2024 Shopify statistics, Health and Beauty is the third largest industry on the platform, with 192,874 stores. As the booming market creates a highly competitive domain with not enough customer loyalty (only 42%), building and maintaining a strong brand presence becomes an increasingly arduous challenge. Despite the industry’s challenges, merchants are constantly discovering innovative and exciting ways to enhance the shopping experience, particularly through Shopify’s extensive app integrations tailored to various needs.
But as you know, Shopify is famous for its abundance of integrated apps, so it can be yet another challenge to define your needs and find the most suitable ones that can help you provide an excellent customer experience. So we decided to simplify your quest, and provide a comprehensive list of top Shopify apps for health and beauty stores.
Essential Features for Health and Beauty Stores
You may need apps to address some specific pain points in your existing business, or you may be starting a new venture and trying to complete the basic requirements. There are some essential features that every health and beauty store needs in order to improve their selling potential.
- Mobile Shopping
Although desktop conversion rates consistently reach 1-2% higher than conversions on mobile, a mobile-friendly e-commerce website is crucial. According to Oberlo’s Mobile Commerce Trends nearly one in three consumers shop or browse for products on their phones. Making the necessary optimizations for mobile devices provides convenience to consumers who prefer shopping on the go. It also simplifies the process for customers who arrive at the online store via a mobile ad, allowing them to easily browse and add items to their cart for a seamless transaction later on their desktop.
- Customer Reviews and Ratings
User-generated content is the bread and butter of e-commerce and it is particularly important in the health and beauty sector since it provides insights into the effectiveness of products. The ratings that are clearly visible on product pages build trust and credibility among potential buyers while photo and video reviews, especially on beauty products, help customers make informed decisions. Higher ratings and positive reviews have the potential to increase sales significantly, and social proof minimizes the risk of disappointment.
Alt Text: Photo of a woman taking a selfie after applying make-up, with a heart icon at the bottom.
Caption: Even though brands constantly find new ways to create experiences closer to in-store shopping, being unable to smell or actually try the products makes real customer reviews and ratings an indispensable part of beauty and health stores.
- Subscription Services
From moisturizers to supplements, many health and beauty products require long-term regular use, which makes them perfect items for subscription. A regular supply of their favorite products creates convenience for the shopper and fosters customer loyalty. On the other hand, it benefits the e-commerce store with a steady revenue stream and improved customer retention. Stores can also include personalized product recommendations, exclusive discounts, and early access to new releases in their subscription models, providing further value to the customer.
There are tons of apps on Shopify app store for all these basic requirements and more. Here are our top selections:
Top Apps for Subscription Management
A basic subscription management system allows you to keep track of pricing, billing, upgrade and downgrades, renewal and cancellations, and analyze subscription data. Here are two of the leading apps for subscriptions that offer valuable additional features.
Alt Text: Screenshot from Recharge Subscriptions’ website
Caption: Recharge for smarter subscription experiences.
Recharge is an all-in-one solution that has served over 20.000 brands and 100M subscribers, and it helps brands build buyer routines that last. With no-code customer portals, dynamic bundles and tiered discounts, it provides the customer with added value and the merchant with sustainable growth opportunities.
Pricing: From $99/month. Free trial available.
Shopify Rating: 4.5/5
Alt Text: Screenshot from Bold Subscriptions’ website
Caption: Bold for unlocking revenue potential with subscriptions.
Bold is another top rated app for subscription management and it aims to sell more to each customer with upselling features. It is designed to upsell at every subscriber touchpoint in order to increase revenue and lifetime value. The tool also offers convertible subscriptions with a “try before you subscribe” button, which removes the frictions from the initial subscriptions commitment.
Pricing: From $49/month. Free trial available.
Shopify Rating: 4.3/5
Inventory and Order Management Solutions
No business, however big or small, can control its inventory or orders in a healthy manner without a suitable tool. That’s why a reliable inventory management software is among the top requirements of any Shopify store owner’s toolkit.
Alt Text: Screenshot from Assisty’s website
Caption: Assisty for optimizing your Shopify store’s inventory.
One of the top rated inventory optimization apps on Shopify app store, Assisty helps you minimize stock shortages and reduce excess inventory while streamlining the purchasing process. It provides comprehensive sales reports and precise inventory forecasting, and it allows you to customize settings like vendor lead time, inventory thresholds, and sales history range.
Pricing: From $19/month. Free trial available.
Shopify Rating: 4.8/5
Some of your products may be out-of-stock but it doesn’t necessarily mean revenue loss. Notify is an inventory and order management solution that adds the “Notify me” or “PreOrder” widget on the product, home, and collection pages. When the items are restocked, it sends automatic notifications via email, text, and push messaging. It also provides reports about lost sales and revenue recovered with reminders to convert.
Pricing: From $19.90/month. Free trial available.
Shopify Rating: 4.9/5
Enhancing Customer Engagement
Customer engagement increases the likelihood of successful transactions. As mentioned before, user generated content, such as reviews and ratings provide information and build trust. Furthermore, loyalty programs can help with retaining customers in a competitive industry, in which buyers purchase across multiple brands.
With AI-powered widgets and eye-catching display options, Yotpo is among the top ratings and reviews apps. It offers several ways to collect customer reviews, including email and SMS requests, promotions, referrals, social media UGC, and review migration. While providing social proof to particularly first time buyers, it shows relevant content thanks to its smart filters.
Pricing: From $15/month. Free trial available.
Shopify Rating: 4.8/5
LoyaltyLion helps you create loyalty programs, in which subscribed customers earn points and get rewards for specific actions, including transactions. It encourages repeat purchases, thus reducing acquisition costs, and easily integrates your curated program with your Shopify store with a customizable loyalty page.
Pricing: From $249/month. Free trial available.
Shopify Rating: 4.6/5
Marketing and Sales Optimization
Collecting customer insights, utilizing them to promote your products and driving your store visitors through the sales funnel requires constant optimization. Knowing about each step of the customer journey can help you identify frictions and pain points, and making improvements in those areas can increase the chances for sales. Klaviyo and Privy can be the tools you are looking for in managing your marketing campaigns and driving sales.
Klaviyo is a marketing automation tool that helps you create personalized customer experiences across email, SMS, mobile push, and more with real-time data and AI-driven insights. With a variety of different campaign types from follow up emails to pop ups at exit intent, it enables brands to connect with their customers seamlessly across channels, helping them manage campaigns and automate workflows.
Pricing: From $15/month. Free trial available.
Shopify Rating: 4.6/5
Privy makes it easier for businesses to design email newsletters, launch website popups, and automate exit intent texts with its drag and drop editor and a variety of pre-built templates. The types of pop-ups range from discounts to mini games like spin the wheel. Like Klaviyo, Privy also allows you to A/B test your campaigns.
Pricing: From $12/month. Free trial available.
Shopify Rating: 4.6/5
How Juphy AI Can Help Your Health and Beauty Store Stay Ahead
Your health and beauty store can benefit from a variety of applications for different purposes but when it comes to sales and customer support, Juphy AI stands as the ultimate all-in-one solution.
Juphy AI can be installed within minutes and it scans your entire Shopify store to obtain product information and FAQ, as well as policies. Powered by ChatGPT and learning with each interaction, Juphy AI mimics your brand tone of voice to perfection and provides your customers round-the-clock assistance.
- Personalized Shopping Experience
Juphy AI starts collecting customer information from the first interaction and offers a personalized shopping experience to each customer, based on browsing and past engagement data. As a shopping assistant that remembers each customer’s needs and style preferences, it drives the customers further into the sales funnel with tailored recommendations, back-in-stock alerts, and special offers.
- Real-Time Customer Support
Juphy AI can handle thousands of customer inquiries simultaneously and respond instantly, whether it is day or night. Particularly beneficial for companies that ship worldwide, Juphy’s chatbot ensures that customers always have a responsive point of contact.
- Human-Like Interactions with ChatGPT
Powered by the latest AI technologies, Juphy’s chatbot mimics human interactions perfectly and adds personal touches thanks to the aggravated data as well. It applies upselling and cross-selling strategies into conversations smoothly to increase the average order value of your health and beauty business.
Alt Text: Works on Instagram DMs too! Instantly route 70% more buyers from your Instagram account to website.
Caption: Never miss important leads and sales opportunities with Juphy AI.
- Integration with Instagram
From the initial DM on Instagram or Facebook to the final transaction, you can trace the footsteps of each customer thanks to conversion tracking. Instagram integration also works on Ads comments, so you can respond promptly, and even switch to direct messages when the situation demands discretion.
- Order Tracking and Management
Juphy AI weaves into your Shopify store seamlessly and supports integrations with a variety of order management tools. Deriving data from multiple sources in seconds, Juphy AI can instantly respond to the burning questions of customers, and provides a helping hand even after the purchase is made.
Conclusion
In order to stay competitive in the health and beauty industry, it is important to leverage the tools that can improve customer satisfaction and drive sustainable revenue. The right tools can significantly enhance the shopping experience and drive sales. Your store can streamline operations and boost customer satisfaction through a variety of tools. Juphy AI is one of those apps, and it can provide you with an all-in-one solution for sales and support, ensuring your Shopify store remains competitive in the market.
Start your 14-day free trial now and increase sales by up to 10x with Juphy AI!
Key Takeaways
- Ensuring your e-commerce site is mobile-friendly is essential, as a significant portion of consumers shop or browse on their phones.
- User-generated content, such as reviews and ratings, builds trust and credibility, which is vital in the health and beauty sector.
- Implementing subscription models for products that require regular use can create convenience for customers and provide a steady revenue stream for your store.
- Choosing the right apps to run your Shopify store can significantly boost satisfaction and conversions.