Every brand is created to make a profit, but no brand can differentiate from the rest and become preferred by customers by stating that. To stand out from the crowded, competitive environment, a brand must leave aside profits and justify its existence, providing a unique benefit to the consumer. It means clearly stating its mission, […]
A week before Mother’s Day, my mom mentioned a bag she saw on Instagram ads. Relieved from the stress of gift selection, I quickly ordered it, received an email confirmation, and began waiting eagerly. Mother’s Day came and went with just a bunch of flowers, as there was still no update on the shipment tracking […]
Have you seen the mind-blowing capabilities of ChatGPT-4o, the latest enhancement to an already highly advanced chatbot? Putting the fear of unemployment into my fellow copywriters and me with every update, the chatbot has now proven its competence in fields such as teaching language and math and, of course, supporting a variety of operations. Sales […]
As Juphy, our Boody review aims to show examples and insights for all e-commerce merchants to improve their store performance. Boody is an Australian sustainable clothing brand that produces everyday basics crafted in organically grown bamboo viscose. The brand started with comfortable and conscientious underwear production and expanded its product offering to active, baby, and […]
Are you one of those shop owners who think that the sales performance could have been better if they had more human resources and extended business hours? You are right because you are losing quite a portion of your customers who visit your online store after hours. If we also take the customers you cannot […]
When launching a business, entrepreneurs usually create product lines based on their ideas, market research, and business plans. However, predicting the demand for each product can be challenging. Some products may fall short of sales expectations and end up unsold by the end of the year. This case was a common issue until the advent […]