If YouTube is one of the communication channels you utilize for your brand, comments are an excellent way to have a dialogue with your audience. You can not only understand their needs and opinions better, but also provide customer support and collect leads by answering their questions. Creating conversation around your content and building a […]
Customer service is nothing new, and it has always been a part of marketing, but it has never been so powerful, demanding, and insidious until now. Don’t get me wrong. The customer is not a tyrant who acts like they know your brand because of the purchase. They just have more options, better research capabilities, […]
Like in any other business, e-commerce customers may encounter problems or need answers to their questions throughout their shopping experience. Customer service in e-commerce is mainly for helping out the existing or prospective customers or providing them with the information to find a solution themselves.
The 21st century is an interesting time when the distinction between physical and digital has almost disappeared. Even many consumers who prefer visiting stores over online shopping make detailed research on the internet before their buying decisions.
