Many people work in social media-oriented agencies, and they all manage some part of this domain. Since they all have “social media” and “management” terms in their titles, sometimes it can be difficult to tell them apart. There’s also a second reason that creates confusion: Depending on the scale of the business, a single person […]
After Jack Dorsey stepped down as CEO towards the end of 2021, Twitter has been the subject of quite interesting news. Lately, with the pandemic and war going on, they are paying special attention to promoting reliable information. On the other hand, who would have thought that Elon Musk would be the company’s largest shareholder […]
A couple of years ago, I needed to contact a brand’s customer support because of a tricky issue. I immediately got stressed by thinking about the waiting time on the phone, whether I had all the necessary information or even the possibility of dialing the wrong number and prolonging the process. A friend saw me […]
If YouTube is one of the communication channels you utilize for your brand, comments are an excellent way to have a dialogue with your audience. You can not only understand their needs and opinions better but also provide customer support and collect leads by answering their questions. Creating conversation around your content and building a […]
Customer service is nothing new, and it has always been a part of marketing, but it has never been so powerful, demanding, and insidious until now. Don’t get me wrong. The customer is not a tyrant who acts like they know your brand because of the purchase. They just have more options, better research capabilities, […]
