Are Instagram Reels the next big thing? Probably not. Are they much different from Instagram Stories or TikTok? Not really. Are they a “must-have” in your social media marketing plan? It really depends on your industry and target audience. On the other hand, knowing how to use Reels is good information and it can power […]
Time is relative. So is the amount of time spent while waiting for customer support. What you consider “reasonable” may translate as “not fast enough” to your existing and prospective customers. Slow response means losing the prospect to a faster competitor or dealing with a bored and frustrated customer. There are several ways to improve […]
The brand I usually choose for food delivery recently went through a huge interface alteration on its website and turned into Netflix. Despite its clean looks, the new design came with some flaws, adding an extra step to my purchasing journey. Surely it sounds like a first-world problem since the brand is only responsible for […]
Many people work in social media-oriented agencies, and they all manage some part of this domain. Since they all have “social media” and “management” terms in their titles, sometimes it can be difficult to tell them apart. There’s also a second reason that creates confusion: Depending on the scale of the business, a single person […]
After Jack Dorsey stepped down as CEO towards the end of 2021, Twitter has been the subject of quite interesting news. Lately, with the pandemic and war going on, they are paying special attention to promoting reliable information. On the other hand, who would have thought that Elon Musk would be the company’s largest shareholder […]
A couple of years ago, I needed to contact a brand’s customer support because of a tricky issue. I immediately got stressed by thinking about the waiting time on the phone, whether I had all the necessary information or even the possibility of dialing the wrong number and prolonging the process. A friend saw me […]