Author: Inci Vardar
How to Keep up with Customer Expectations
Today, I’m going to tell you about my very recent and “almost experienced” customer experience and how I realized what my expectations as a customer actually are. Nowadays, my city is experiencing one of the harshest winters in nearly 30 years. It’s not exactly like The Day After Tomorrow but feels something like that when […]
Inci Vardar
Collaboration or Chaos: Shared Email Account
When customers need to get in touch with a business, they usually send an email to a generic email address such as info@something or support@somethingelse and receive an answer from the same address instead of an individual user. This single point of contact is usually run by a delegated team, who monitor and answer questions […]
Inci Vardar
Multichannel Help Desk for Customer Support
Once upon a time (like about 25 years ago, when social media was not invented and multichannel help desk meant “the chatty owner of a market stall”) there was an unsatisfied customer. Let’s call her Rapunzel. Rapunzel bought a shampoo from a store but upon arriving home, she found out that it had salt in […]
Inci Vardar
Social Media Inbox: Best Way to Manage Engagement
In his book The Psychology of Money, Morgan Housel writes “Controlling your time is the highest dividend money pays”. Working with a versatile social media inbox unifies the processes while reducing the clutter, which allows you to control your time more effectively. When you create a piece of content and distribute it through your preferred […]
Inci Vardar