Author: Inci Vardar
How to Create an Effective Customer Survey
Business relationships are a lot like romantic relationships. They start out of need, curiosity, or infatuation and evolve through understanding. For a long-lasting relationship, healthy dialogue is the key. That’s why when a prospective couple meets, they need to conduct a customer survey and repeat it from time to time throughout their relationship. So they never have to break up thus the dumped one avoids a costly win-back strategy.
Inci Vardar
How to Keep up with Customer Expectations
Today, I’m going to tell you about my very recent and “almost experienced” customer experience and how I realized what my expectations as a customer actually are. Nowadays, my city is experiencing one of the harshest winters in nearly 30 years. It’s not exactly like The Day After Tomorrow but feels something like that when […]
Inci Vardar
Collaboration or Chaos: Shared Email Account
When customers need to get in touch with a business, they usually send an email to a generic email address such as info@something or support@somethingelse and receive an answer from the same address instead of an individual user. This single point of contact is usually run by a delegated team, who monitor and answer questions […]
Inci Vardar