Like in any other business, e-commerce customers may encounter problems or need answers to their questions throughout their shopping experience. Customer service in e-commerce is mainly for helping out the existing or prospective customers or providing them with the information to find a solution themselves.
The 21st century is an interesting time when the distinction between physical and digital has almost disappeared. Even many consumers who prefer visiting stores over online shopping make detailed research on the internet before their buying decisions.
Business relationships are a lot like romantic relationships. They start out of need, curiosity, or infatuation and evolve through understanding. For a long-lasting relationship, healthy dialogue is the key. That’s why when a prospective couple meets, they need to conduct a customer survey and repeat it from time to time throughout their relationship. So they never have to break up thus the dumped one avoids a costly win-back strategy.
