Originally founded in 2006 in Sweden, Spotify became one of the most successful music streaming platforms in a couple of short years. The brand’s growth continues with 182 million premium subscribers worldwide as of Q1 2022, and offering the users the music they love is probably not the only reason for this success. In this review, […]
We love good listeners. They not only hear what we say but also focus on understanding it entirely and acting upon it. Being heard makes us feel valued while receiving the correct responses improves the value of the listener in our perception. Both people and brands are more appealing if they are good listeners. When […]
A specter is haunting the World – the specter of uncertainty. With all that’s going on around the globe, many people are having a hard time planning ahead. In business, retained customers help you see into the future like a fortune teller’s crystal ball. They give you hints about the next month’s earnings, annual growth […]
Some brands only exist in the digital arena, while many businesses merge their online and offline interactions with the customer holistically. Even if you don’t support online shopping, your business’s digital presence creates a brand experience. Digital customer experience, or shortly “DCX” is the sum of all these online experiences. That’s why customer experience and […]
Customer service used to mean answering callers one by one or responding to emails at your convenience. Then it became faster, more connected, and highly public. Now customers prefer to mention a brand in a “Help!” message and expect an answer instantly, in a few minutes, or during office hours in worst-case scenarios. Twitter is […]
Like most journeys, the customer journey starts with a hearty “Welcome on board!” Even though the onboarding process comes at the very beginning, your approach at this point will determine if the journey will be a bumpy one that ends with churn or proceed delightfully – and even lead to loyalty. That’s why the process […]