Some people are lovin’ it, and some consider it the mother of all unhealthy eating habits. McDonald’s is the world’s 4th oldest fast food chain and the 9th most recognizable brand. The founders of McDonald’s are the creators of the modern method for cooking and serving fast food. First, they standardized the process throughout their […]
The famous Seneca quote says, “If one does not know to which port one is sailing, no wind is favorable”. Of course, knowing only the approximate direction of the port without a compass might mean leaving more than a lot to chance. This example shows the difference between dreams and goals. Dreaming big is nothing; […]
I must say that I was a little biased about Nike’s social media customer service before my research began. It’s not just because of my satisfaction with the products but also because the brand is an industry giant that conducts amazing marketing. Considering customer service a part of sales and marketing, I imagined that they […]
Originally founded in 2006 in Sweden, Spotify became one of the most successful music streaming platforms in a couple of short years. The brand’s growth continues with 182 million premium subscribers worldwide as of Q1 2022, and offering the users the music they love is probably not the only reason for this success. In this review, […]
We love good listeners. They not only hear what we say but also focus on understanding it entirely and acting upon it. Being heard makes us feel valued while receiving the correct responses improves the value of the listener in our perception. Both people and brands are more appealing if they are good listeners. When […]
A specter is haunting the World – the specter of uncertainty. With all that’s going on around the globe, many people are having a hard time planning ahead. In business, retained customers help you see into the future like a fortune teller’s crystal ball. They give you hints about the next month’s earnings, annual growth […]