Gymshark Review: Uniting the Conditioning Community
Zeynep Avan
Clothing is one of the most significant categories in e-commerce, and the gym and fitness niches are rapidly catching up. With the rise of fitness culture, the demand for high-quality gym wear is at an all-time high, and brands like Gymshark are leading the way. Gymshark has built a strong presence, not only in the fitness world but also in the e-commerce space, where its e-commerce store stands out as one of the best. In our Gymshark review, we’ll cover the brand’s online store performance, its unique strategy in the gym and fitness clothing market, and what makes its e-commerce approach so effective.
About Gymshark
Gymshark is a British-based multinational fitness clothing retailer that has made a significant impact in the fitness world since its founding in 2012.
What started in a garage with a sewing machine and a screen printer has grown into a billion-pound company known for its high-quality gym clothes, workout wear, and accessories.
The company grew quickly thanks to its strong presence on social media and its partnerships with fitness influencers. Gymshark now sells products worldwide and opened its first store in London in 2022. Despite becoming a big name in the industry, Gymshark stays focused on its community and values.
Comprehensive Feature Analysis
Product Descriptions and Collections – 9/10
Categories
Gymshark’s online store has an easy-to-navigate structure, with clear categories for Women’s, Men’s, and Accessories.
This layout ensures that customers can effortlessly browse through the products they need.
Additionally, they include popular options like Trending, which captures new product drops, best sellers, and seasonal essentials.
This makes it user-friendly and simple for customers to find exactly what they’re looking for.
The visual organization and overall simplicity enhance the shopping experience. The categories are well-organized, and incorporating additional visual cues could enhance the already smooth experience.
Collections
Gymshark allows customers to filter their search using filters like product type, size, and fit. This makes it easy to look for specific products, ensuring that users can narrow down what they need without scrolling endlessly.
The ability to filter by product type is particularly effective for customers who know exactly what they are after.
Product Visuals
Gymshark does a good job with its product images, offering clear, high-quality visuals from multiple angles.
However, adding more dynamic elements like 360-degree views or videos of the clothing in action could take the experience to the next level.
Seeing the products in motion would help customers better visualize how the gear fits and performs in real-life scenarios, making them more confident in their purchases.
Product Descriptions
Gymshark takes a unique approach to product descriptions with a side pop-up window that opens when a customer clicks on a product, rather than listing the description on the same page.
This keeps the layout clean while providing quick access to important information. Their descriptions are detailed, covering all necessary elements such as size, fit, and materials.
This extra attention to detail is helpful for the customer and keeps the shopping experience smooth. It’s a refreshing, modern take that is not commonly seen on other e-commerce sites, and the readability of the pop-up window enhances this feature.
SEO
Gymshark’s product SEO is well-executed. Each product page includes important details such as a clear product title, concise yet informative descriptions, price, stock status, and a relevant image.
These are all SEO best practices, which help the site rank higher in search results and provide a better user experience. Their use of headings, proper description formats, and inclusion of ratings make the site stand out in search engine results.
User Experience – 8/10
Gymshark’s website offers a clean and minimalist user interface. The main design is very white, which creates a clean and organized feel. This simple UI works well for a fitness e-commerce store as it allows the products to take center stage. There are no extra pop-ups or unnecessary sections, which minimizes distractions and allows users to focus on what’s important – finding and buying the right exercise equipment.
The minimalist approach creates a sleek and fast website. Including more customization options could add an extra layer of personalization for users. There are few personal touches such as interactive elements or customizable settings that could enhance the shopping experience.
One standout feature is Gymshark’s ability to personalize collections based on how you train, offering collections accordingly. Whether you’re into lifting, running, or other activities, the site curates products specifically for those needs. This is a smart approach to personalization and adds value for fitness enthusiasts looking for specific gym wear.
Gymshark includes an extra section for trending products, styling tips, training clothes, and apps. This not only helps users find the latest and most popular items but also enhances the sense of community that Gymshark is known for. These extra elements encourage users to explore more and stay engaged with the brand.
Customer Service and FAQ Page – 9/10
Gymshark has a well-organized help center that can be easily accessed from the top bar of the website. It is located on a separate page.
Their help center is divided into clear collections, making it simple for users to find answers to common questions. These collections cover a variety of topics, including orders, shipping, returns, and product information.
FAQs are also well-structured, providing quick answers to the most common inquiries.
Enhancing their chatbot feature could provide even more immediate support to customers. While the chatbot is available on both the main website and the Help Center, it primarily collects customer information, like an email address, and passes it to customer service for follow-up.
This creates a bit of a delay in resolving issues, as customers have to wait for further assistance via email rather than receiving immediate support. This might be a drawback for users looking for fast, real-time help. Adding more instant, personalized responses could improve the experience.
Return and Shipping Policies – 10/10
Gymshark’s delivery policy is clear and user-friendly. Customers can choose their location from a drop-down menu, which automatically adjusts the delivery information based on their country.
This personalized touch ensures that customers get the most relevant shipping details for their region, reducing confusion about timelines and costs. The policy also provides essential details about tracking orders, handling gift card purchases, and certain limitations, such as delivery restrictions to military addresses in the EU.
The returns policy is similarly easy to understand. Customers have 30 days to return any unwanted products, provided they are in their original condition. Gymshark is clear about which items can and cannot be returned, such as underwear and swimwear for hygiene reasons and personalized items. This transparency helps set clear expectations for the customer.
Promotions and Discounts – 7/10
Gymshark keeps its promotional and discount strategies simple, offering only two main discount programs: the 10% student discount and a newsletter sign-up discount.
These programs are straightforward and easy to access, providing students with a consistent 10% off their purchases sitewide,
and first-time customers can get 10% off by subscribing to the Gymshark newsletter.
They also have a dedicated sale collection within their product categories, where customers can find discounted items.
However, beyond these basic offers, Gymshark lacks more dynamic promotional campaigns. Unlike some competitors, Gymshark does not have loyalty programs, spend-and-earn schemes, or bonus points systems that could further engage repeat customers or encourage larger purchases.
While the minimalistic approach to discounts and promotions aligns with the brand’s straightforward style, adding more programs could enhance customer retention and satisfaction.
Special Features and Innovations – 8/10
Training App
One of the standout innovations is the Gymshark Training App. It’s a great way to keep customers engaged and coming back. The app offers personalized workout plans, exercises, and even tracks your progress.
It helps users stay connected to the brand beyond just buying gym clothes. It’s a smart move for building loyalty since people can use the app regularly to work out, making Gymshark part of their daily routine.
Intercom Chatbot
Then there’s the Intercom-powered chatbot. While it’s not a full-on shopping assistant, it’s a good start for customer service. The chatbot can help with basic tasks like tracking orders, handling returns, and answering common questions.
However, it mainly collects information and passes it along to customer service agents for follow-up. While useful, it’s not as interactive or personalized as some more advanced AI tools out there. Still, it’s a handy feature for quick support.
Strengths Showcase
1. Customer Reviews on Product Pages
Gymshark’s product pages do a great job of incorporating customer feedback. Each product has a section where customers can leave reviews, and these reviews offer detailed insights, including ratings for quality, comfort, sizing, and length.
What really makes the reviews useful is the additional information provided for each review. When you click “See More Reviews,” it expands to show personal details such as the reviewer’s age, height, activity level, and even their usual clothing size.
This extra context helps shoppers make more informed decisions, especially when they’re concerned about fit or quality. It’s a great way for Gymshark to build a community of satisfied customers who feel confident about their purchases.
2. Training App as a Lead Magnet
Another major strength of Gymshark is its Training App, which is cleverly used as a lead magnet. This app offers more than just workout plans—it helps create a long-term connection with customers by providing value well after their initial purchase.
The app includes daily workout routines, plans tailored to individual fitness goals, and access to top workouts created by fitness experts.
By offering such a useful tool for free, Gymshark ensures that users keep coming back. The app serves as a way to keep customers engaged with the brand on a regular basis, and it plays a key role in building customer loyalty.
3. Diverse Body Representation
One of the areas where Gymshark stands out is its commitment to diversity in body representation. On many product pages, you’ll find images showcasing different body types, helping to promote inclusivity.
This approach builds trust, as customers can see how the clothing fits people of various shapes and sizes. It sends a strong message of body positivity and ensures that a broader range of customers can envision themselves wearing the brand’s products.
4. Social Media Influence Power
Gymshark’s social media presence, particularly on Instagram and TikTok, plays an important role in their marketing strategy and brand identity.
With 7.1 million followers on Instagram and 5.6 million followers on TikTok, Gymshark has successfully built a highly engaged community across both platforms.
What makes their social media strategy effective is also their ability to benefit from user-generated content. On TikTok, they have received over 104.5 million likes, with users frequently posting videos showcasing Gymshark outfits, workout routines, and styling tips.
Fitness enthusiasts, influencers, and even regular customers become part of the brand’s narrative by sharing their fitness journeys while wearing Gymshark wear.
Growth Opportunities
While Gymshark is great in many areas, there are a few opportunities that could further enhance the customer experience and drive more sales.
1. Promotions and Reward Programs
Currently, Gymshark only offers a few discount options, such as student discounts, veterans discounts, athletes discounts, and newsletter sign-ups. However, offering loyalty programs or spend-and-win rewards can be a game changer.
For example, Bombshell offers a rewards program for their customers and let them redeem points for every purchase.
Rewarding repeat customers with points or special perks for purchases will create stronger encouragement for customers to return and increase their total basket size. In addition, limited-time promotions, flash sales or Christmas special offers can add excitement to the shopping experience.
2. No Product Suggestions
Adding personalized product recommendations would enrich the shopping journey, allowing customers to discover items that align with their interests. At the moment, the website doesn’t suggest items while a customer is online and shopping.
Integrating product suggestion algorithms could lead to higher conversion rates, as customers are often more inclined to explore relevant items they might not have discovered on their own.
Whether it’s showing similar products, complementary accessories, or items popular among other shoppers, this feature could boost both user satisfaction and average order value.
3. No AI Shopping Assistant
While Gymshark has a chatbot, there’s a real opportunity to step up with an AI shopping assistant. Many e-commerce sites are now using AI to offer a more personal shopping experience.
An AI shopping assistant could provide size recommendations, style tips, or personalized workout gear suggestions based on a customer’s fitness routine. This kind of interaction would help bridge the gap between the online and in-store experience, offering customers personalized, instant assistance that improves their journey from start to finish.
4. Checkout Improvements
The current checkout process offers PayPal, Klarna, Afterpay and credit card payment options. Expanding the payment methods to include alternative checkout options, such as Google Pay and Apple Pay could be better to reach a broader customer base.
Offering more payment flexibility would improve conversion rates, especially during promotional periods when users are more inclined to make quick purchases.
Summary with the Final Rating
Gymshark has made a strong impact in the fitness and e-commerce space with its clean design, social media influencer power and high-quality products. We reviewed their online store here and there are the final scores we gave them!
For their product descriptions and collections: 9/10
The product descriptions are thorough and organized, with detailed information on materials, size, and fit. The collections are easy to navigate, and the filtering options help customers find exactly what they need.
For their user experience: 8/10
The site offers a minimalistic and clean layout that focuses on easy navigation. However, adding more interactive features and personalization could take the user experience to the next level.
For their customer service and FAQ page: 9/10
The help center is well-structured, and the chatbot provides quick responses, though it mainly forwards queries to customer service agents. Improving real-time support would enhance the overall experience.
For their return and shipping policies: 10/10
Clear and transparent policies make it easy for customers to understand shipping options and return conditions, building trust and convenience.
For their promotions and discounts: 7/10
While Gymshark offers basic discounts, like a student discount and a newsletter sign-up, there is potential for dynamic promotional programs such as loyalty rewards or exclusive offers.
For their special features and innovations: 8/10
Gymshark’s Training App is a great tool for customer engagement, and the website offers a solid user interface. However, adding features like AI-powered shopping assistants would further enhance the customer experience.
Overall Rating: 8.5/10
Conclusion
Gymshark excels in various aspects of e-commerce, from detailed product information to strong social media marketing. Gymshark has built a strong, user-friendly online store, and exploring new opportunities in promotions and personalized shopping experiences could enhance its already impressive platform.
How Juphy AI Enhances E-Commerce Stores
As Gymshark continues to grow its presence in both the e-commerce and fitness worlds, integrating Juphy AI into its Shopify store could unlock significant advantages in customer experience, product recommendations, and data synchronization. Plus, with its ‘Built for Shopify’ badge, it offers easy access directly from the Shopify dashboard, making it a convenient solution.
More Sales with an AI-Powered Shopping Assistant
Gymshark already has a chatbot for customer support, but an advanced AI shopping assistant powered by Juphy AI could provide a more personalized shopping experience. Customers often struggle with sizing or finding the right products for their specific fitness routines.
Juphy AI could assist by offering real-time size recommendations and personalized product suggestions based on the customer’s previous purchases and workout style preferences. For instance, the assistant could suggest running gear for a cardio enthusiast or weightlifting clothes for someone into strength training.
By integrating Juphy AI, Gymshark could offer an interactive, guided shopping experience that mimics the attention and personalization customers might receive in a physical store.
Enhanced Product Recommendation
Currently, Gymshark does not provide personalized product suggestions. With Juphy AI’s recommendation engine, Gymshark could take advantage of real-time, data-driven product suggestions.
This would allow the website to automatically recommend complementary or similar products based on the customer’s browsing history, cart items, and even community trends.
For example, if a customer is viewing a pair of high-waisted leggings, Juphy AI could suggest matching sports bras or workout accessories, increasing the likelihood of additional purchases.
Customer Support Optimization
Gymshark’s current chatbot collects customer inquiries and routes them to customer service representatives. Juphy AI could take this to the next level by offering instant, automated responses to frequently asked questions.
Whether it’s inquiries about returns, shipping, or order tracking, Juphy AI could handle these tasks with minimal human effort, providing faster solutions and improving Gymshark’s response time.
