Best AI Tools for E-Commerce Businesses
İpek Aktaş
Some people think AI is the biggest breakthrough in history, and some believe that someday, it might make us carry water.
There are many theories and ideas about AI for different businesses, but one clear thing is that AI has changed the game for e-commerce.
E-commerce businesses have a lot of operational work, from marketing campaigns to providing customer support, analyzing performance reports, and many more that I cannot list here.
Thankfully, AI does a lot to ease these works. Why? How? Which tools are the best? We are here to explain!
The Rise of AI in E-Commerce
There has been and still is a big – BIG rise in using AI in e-commerce in recent years. In fact, AI in the e-commerce industry provides more than a 25% improvement in customer success, revenue operations, or cost reduction. The powers of AI appear in different parts of running an online business, such as:
- Logistics
- Forecasting
- Reporting
- Customer purchase analysis and trends
- Customer support or assistants
- Personalized product recommendations
- Smarter searches
- and as the latest trend, Conversational AI
So, the abilities and easiness the AI provides to online shoppers created a big wave, transforming not only the way businesses interact with their customers but also fundamentally reshaping the customer journey from browsing to post-purchase.
This AI-driven revolution goes beyond simplifying transactions; it’s about creating more intuitive, engaging shopping experiences that address each customer’s individual needs and preferences.
E-commerce platforms can now predict what products customers might be interested in before they even search, making the shopping experience faster, more personalized, and ultimately more satisfying.
How AI is Transforming Online Shopping
AI is transforming online shopping in many ways. One of the most important contributions of AI is that it helps personalize the online shopping experience by providing product recommendations, search results, and ad campaigns based on customers’ past purchases, search history, and other behaviors. It can stalk your customers for you in a safe way, of course.
This helps customers find the products they are looking for more quickly and easily, leading to more purchases. Your company gets easy information about its current customers and how they act—you can even guess what they expect!
Also, AI can learn—it actually already knows the right thing to do at the right time. This way, it helps you increase conversion rates by investing in the right promotions and actions at the ideal time. This allows platforms to make more sales and increase their revenue.
Benefits of Implementing AI in E-Commerce
Implementing AI in e-commerce has numerous benefits that can significantly elevate the performance, efficiency, and customer satisfaction of online businesses.
These benefits span across various aspects of e-commerce operations, making AI not just a technological advancement but a strategic necessity.
- Customer experience: Chatbots and virtual assistants provide round-the-clock customer service, answering queries, offering support, and guiding users through their shopping journey.
- Personalized experience: It analyses vast amounts of data to simultaneously deliver personalized shopping experiences to millions of customers.
- Efficient operations and reduced costs: AI automation streamlines inventory management, order processing, and logistics, minimizing human error and operational costs.
- Data-driven decisions: It enables businesses to make informed decisions based on real-time insights. It simply makes getting data from the customers and benefiting from the technology much easier.
- Increase in sales and conversion: Predictive analytics and intelligent product recommendations encourage upselling and cross-selling, directly contributing to revenue growth.
- Detecting fraud: AI’s capabilities in pattern recognition and anomaly detection are crucial in identifying fraudulent activities and potential security threats.
- Expansion: E-commerce businesses have to get some ideas from their audience and customers to improve and level up their business. So, if you have an e-commerce business, you have to get to know your people. This is where AI lets you take a big step.
AI Tools for Personalized Shopping Experiences
Some AI tools are designed to personalize the customers’ shopping experience so that online retailers can have the power to improve their shop and operations, increase their performance, and generate more revenue.
Juphy AI: AI Shopping Assistant for Sales and Customer Support
Juphy has so many features, we know, but one stands out. Its new AI, Juphy AI, is an AI-powered shopping assistant specifically designed for e-commerce platforms.
This AI-powered shopping assistant has been carefully created with the aim of revolutionizing the way online businesses interact with their customers.
Juphy AI increases e-commerce sales by up to 5x
Juphy AI helps you with many issues like customization, product recommendations, personalized search, chatbots and social media integration.
Customization
Juphy AI enhances the online shopping experience by offering unique customization capabilities. It analyzes individual customer preferences and browsing behavior to adapt the shopping environment to each user. This personalized approach ensures that customers encounter relevant product selections, layouts, and content, significantly increasing user engagement and satisfaction.
Product Recommendations
Juphy AI makes personalized product recommendations with advanced machine learning algorithms. By examining past purchases, search history, and user interactions, it predicts and recommends products that customers are likely to be interested in. This not only improves the shopping experience but also increases sales by highlighting products that customers may not have discovered on their own.
Personalized Search
Juphy AI’s personalized search functionality is transforming the way customers find products. It goes beyond traditional keyword matching to understand the intent and preferences behind each search query. This results in more accurate and relevant search results, leading to faster discovery and reduced shopper frustration.
Chatbots and Customer Support
Juphy removes your customer support workload by automatically answering FAQs, tracking orders and guiding customers without needing a human touch. From basic product questions to complex support issues, these AI-driven chatbots can handle a wide range of questions, provide real-time solutions and improve customer service efficiency. Chatbots learn from every interaction, continuously improving their ability to effectively assist customers.
Social Media Integration
Recognizing the importance of social media, Juphy AI seamlessly integrates with various social platforms like Instagram. This allows businesses to engage with customers in DMs. From answering questions on social media to promoting products and addressing service issues, Juphy AI enables your brand to maintain a consistent and responsive presence.
What can you achieve with Juphy AI?
- Increase sales
- Improve customer experience by getting to know your customers
- Increase efficiency and run more efficiently by automating tasks such as price optimization.
- Make better decisions by getting info on customer behavior and market trends.
- Recommend products by, again, knowing your customers better.
- Personalize EVERY. SINGLE. THING.
- Use chatbots to provide customers with answers and information
- Optimize the prices by seeing the best prices for products.
Juphy’s has four plans, starting from $0/month to $499/month as per your business needs. The freemium plan includes everything to get started for SMBs:
- Up to 250 chatbot replies per month
- 1 Shopify store
- Real-time catalog sync
- AI Training
See all the pricing and plans.
Dynamic Yield: Personalization and A/B Testing
Dynamic Yield is a personalization platform and decision engine with which you can create unique and relevant experiences for your customers through different channels.
With Dynamic Yield, you can use its’ machine learning and AI to analyze customer data and behaviour in real-time across websites, apps and emails.
Dynamic Yield is a personalization platform.
Real-time decision-making can be very useful in determining which content to show to each customer. With the algorithms, Dynamic Yield observes, tests, and decides what is best for your business, as well as provides reports and analytics. Thanks to these, you can provide, shape, or personalize the recommendations, offers, and content so that they resonate better with each customer.
Dynamic Yield doesn’t have transparent pricing and requires talking to sales.
AI Solutions for Inventory and Supply Chain Management
Some AI solutions for e-commerce focus on inventory and supply chain management. Here are two examples.
Llamasoft: Demand Forecasting and Supply Chain Optimization
LLamasoft is an AI-supported software that is used for supply chain optimization. E-commerce businesses can benefit from LLamasoft in a way that makes their complex supply chains more efficient and profitable.
LLamasoft is an AI-supported software.
With the LLamasoft supply chain dashboard, companies can monitor and analyze their supply chain performance. They provide training and consulting services to help companies improve their knowledge and skills in supply chain optimization and improvement.
Brightpearl: Automated Order Management and Fulfillment
Brightpearl is a cloud-based omnichannel retail software designed specifically for retailers and wholesalers. It helps businesses manage all their e-commerce operations such as stocks, orders, invoices, customers, CRM and reporting on a single platform.
Brightpearl is a cloud-based omnichannel retail software.
With Brightpearl, you can manage all your e-commerce operations on a single platform while tracking and optimizing your stocks in your different sales channels in real-time.
Orders can be processed, shipped and tracked from here, you can store data about customers, and get detailed information about sales, stocks and customers with advanced reporting tools.
Brightpearl’s pricing is based on getting quotes.
AI-Powered Marketing and Sales Tools
Most AI solutions for e-commerce power marketing and sales activities.
Crystallize: Content Personalization and Customer Segmentation
Crystallize is a CRM software for e-commerce platforms that offers unifying customer data, personalized customer experiences, automated tasks, categorization, data reports and analysis, and more.
The software is a powerful CRM software that can help e-commerce stores build better relationships with their customers and increase sales from one place easily.
With an easy-to-use interface and a variety of customization options, Crystallize offers a suitable solution for e-commerce stores of all sizes.
Crystallize has three tiers, starting from free and $299 and up to special pricing for enterprise solutions. You can explore the full pricing here.
AdScale: AI-Driven Advertising Campaigns
AdScale is an ad optimization platform for managing Facebook and Instagram ads. It offers various features to help e-commerce stores make their ads more effective and increase their return on investment (ROI).
AdScale is an ad optimization platform.
AdScale has many features that are beneficial for e-commerce businesses. You can save time and increase your efficiency by automating tasks such as bidding, ad budgeting, and optimization.
You can create dynamic product ads on Facebook and Instagram that automatically display the products in your product catalog and even optimize your e-commerce advertising strategy by getting detailed reports about the performance of your ads.
AdScale’s pricing is based on pay as you grow, with a 14-day free trial. So, let’s say that you have $12,000 to $24,000 ad spend per year, it charges $187 per month.
Customer Service Automation with AI
Customer service plays a big role in e-commerce, so it’s no surprise that AI solutions are very popular among the tools that provide these services.
Zendesk Answer Bot: Automated Customer Support
Zendesk is a software platform that helps companies manage customer service and relationships. In addition to its core customer service-orientated functions,
Zendesk offers an answer bot, a new piece of software that offers automated customer support for e-commerce sites. Automatically answering common customer questions increases customer satisfaction and efficiency and reduces support costs.
Zendesk is a software platform that helps companies manage customer service.
This bot has features like multi-language support, canned and customizable responses, advanced search functions by providing performance reports, and integrations.
Zendesk offers four tiers for different business needs, starting from $55/month to enterprise. But, it also offers a basic plan for $19/month for small business needs.
Intercom: Conversational Bots for Customer Engagement
Intercom is a platform that helps companies engage with their customers through their websites, mobile apps, and other digital channels. Its core function is to use chatbots to increase customer engagement.
Intercom’s chatbots can provide customers with information about your products and services, respond to FAQs, provide technical support, collect feedback and data, refer to potential customers, and more.
Intercom is a customer service platform.
Intercom’s chatbots can be customized in many different ways, including
- Look: You can make your bot look and feel like your website or mobile app.
- Language: You can have your bot speak different languages.
- Behavior: You can determine how your bot interacts with customers.
Intercom offers a free trial for 14 days with no credit card required. They also have three different transparent plans, starting from $49/month per seat.
AI for E-Commerce Analytics and Insights
Analytics and insights are of great importance, as they help a business make decisions based on historical and predictive data.
Heap: Behavioral Data Analysis
We always talk about the importance of getting to know our customers. Heap is a behavioral data analytics software that helps e-commerce platforms to analyze user behavior and interactions.
The software lets us understand user behavior, create personalized experiences, optimize conversion funnels, measure the effectiveness of marketing campaigns, conduct A/B tests, and even more. As you understand your user behavior, you can create a personalized experience and optimize your conversation funnels according to your customers and their preferences.
Heap provides four different tiers, but they make offers upon contacting sales.
PaveAI: Turning Analytics Into Actionable Insights
Drowning in e-commerce data? PaveAI throws you a life vest. This AI-powered platform analyzes mountains of numbers from Google Analytics, marketing tools, and your internal systems, transforming them into actionable insights. Forget tedious manual work – PaveAI automatically identifies key trends, predicts future performance, and even suggests specific actions to boost your online store.
PaveAI is an AI-driven analytics tool.
PaveAI seamlessly integrates with your existing e-commerce and marketing platforms, offering a holistic view of your business. While the quality of insights depends on your data, PaveAI is a powerful tool to navigate the ever-changing e-commerce landscape, helping you make data-driven decisions and optimize your online presence for lasting success.
PaveAI allows you to specify your business type when entering websites and offers four different plans for each enterprise, SME, and agency option.
Conclusion
The rise of AI in e-commerce is undeniable. It’s not just a trend; it’s a revolution that’s fundamentally changing how we shop online. While some may fear its potential impact, for businesses, it’s a powerful tool waiting to be used.
We couldn’t list all AIs, but when you know your needs, you can choose from a multitude of AI services that offer solutions, from personalized recommendations for optimized marketing campaigns to customer analytics to improve data-driven decision-making. AI offers a treasure trove of benefits. The better you know your customers, the more your business will grow!
Key Takeaways
- AI significantly enhances e-commerce by improving customer success and revenue, as well as reducing costs.
- AI tools in e-commerce include logistics, forecasting, customer support, and personalized recommendations.
- AI personalizes shopping experiences, making them faster and more satisfying.
- AI improves online shopping by personalizing recommendations and increasing conversion rates.
- Implementing AI boosts e-commerce performance, efficiency, and customer satisfaction.
- AI tools like Juphy AI offer customization, product recommendations, and efficient customer support.
- Dynamic Yield personalizes customer experiences through real-time decision-making and A/B testing.
- AI solutions like LLamasoft and Brightpearl optimize supply chain and order management.
- Marketing and sales benefit from AI tools like Crystallize and AdScale for personalized content and ad optimization.
- AI-powered customer service tools, such as Zendesk and Intercom, help enhance customer engagement.
- Tools like Heap and PaveAI use AI to provide valuable insights.