Laird Superfood Review – More Energy, Less Stress

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Zeynep Avan
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Welcome to another review of successful e-commerce stores across different industries. This review will inspire your e-commerce journey and improve your store’s performance. Let’s go.

Laird Superfood

Laird Superfood is a company that offers organic drinks as an alternative to traditional sports drinks, which are beneficial for body health and wellness.

Their products include premium and organic coffees, creamers, supplements, drink mixes, hydrates, blends, and snacks.

The company was founded in 2015 by someone you may already know: Laird Hamilton, a renowned big wave surfer, author, speaker, nutritionist, entrepreneur, thrill seeker, and philanthropist.

But he’s not alone on this journey. His volleyball legend partner, Gabby Reece, is also a health and fitness expert. When it comes to healthy living, she, too, gives it her all.

Their store is unique not only because of the founders and their products but also because it’s designed to be a great e-commerce piece.

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Feature Analysis

As an e-commerce business in the Food & Beverage and Health & Wellness industries, Laird Superfood has a lot that we can learn from, from its website, product collections, customer experience, and customer service to special offerings and innovations.

Product Descriptions and Collections 10/10


Laird Superfood’s e-commerce store is created with a feeling that puts the company value on a website and can pass it on to the visitor. Their mindset toward this can also be seen in their product demonstrations, descriptions, and collections.

It is especially important for businesses in the health and food industry to help people trust you and your products, buy them, and consume them with peace of mind.

As we analyzed, we concluded that the first and foremost focus of their product descriptions is conveying the feeling of health and wellness. They understand that convincing the customer of the benefits is crucial to selling their products effectively.

Hence, they have separated their product descriptions into four parts:

  1. Description: This section provides a detailed product overview, highlighting its unique features and purpose. It often includes a narrative that connects the product to the broader lifestyle of health and wellness promoted by Laird Superfood. 
  1. Benefits: Here, the specific health benefits of the product are outlined. This might include how the product can enhance energy levels, improve hydration, support immune function, or contribute to overall well-being. 
  1. How to use: This section provides clear, step-by-step instructions on how to use the product to ensure consumers can easily integrate it into their lives. Whether it’s a coffee creamer, hydration mix, or superfood supplement, Laird Superfood ensures that the user knows exactly how to maximize its potential.
  1. Ingredients: Transparency is vital, and this section lists all the ingredients in the product, often with brief descriptions of each one’s health benefits. This not only reassures consumers about the product’s natural composition but also educates them on the nutritional value of what they’re consuming.

This structured approach to product descriptions helps Laird Superfood communicate the value and effectiveness of its products clearly and effectively.


Laird Superfood’s SEO performance is outstanding. In their niche sector, achieving high visibility and driving organic traffic is hard, but Laird Superfood has successfully exceeded the standards with its SEO approach.

Laird Superfood’s product pages rank highly for numerous keywords. For instance, keywords like “turmeric coffee creamer” and “hydrate coconut water” take top positions and drive significant traffic.

This is achieved by creating a good keyword and content strategy in product titles, descriptions, and metadata, ensuring maximum visibility.

The product pages are rich with content, including high-quality images, customer reviews, and FAQs. This richness of content keeps users engaged and increases the time spent on the page, positively impacting SEO.

Additionally, internal linking to related products and blog posts helps distribute page authority and improves the site’s overall SEO health.

The site’s authority score of 40 further supports its credibility and trustworthiness in the eyes of search engines.

Product Collections

Laird Superfood’s product collections are well-designed, offering an easy and straightforward shopping experience.

The categorization and clear labeling not only make it easier for customers to find what they need but also enhance the site’s SEO performance by effectively targeting specific search queries.

The product collections are categorized, allowing customers to browse through various sections such as,

  1. Creamers
  2. Coffee
  3. Drink Mixes & Blends
  4. Instant Lattes
  5. Snacks & Food
  6. Supplements
  7. Variety Packs
  8. Hydration
  9. Accessories
  10. and Sale

Understanding its customers’ diverse dietary needs, Laird Superfood has also implemented a “Shop by Diet” feature. 

This feature allows users to filter products based on dietary preferences, such as,

  1. Paleo
  2. Vegan
  3. Plant-Based
  4. Keto
  5. Dairy-Free
  6. and Gluten-Free

To further assist customers in finding the right products for their needs, Laird Superfood has included a “Shop by Benefit” section. Customers can easily find products based on desired benefits, such as,

  1. Energized
  2. Strengthened
  3. and Balanced. 

These categorization options enhance user experience at another level.


They use high-quality product visuals that effectively convey the essence and benefits of their offerings.

Most product images are set against a clean, white background. This design choice keeps the focus on the product itself, ensuring that the visuals are precise, professional, and free from distractions. 

The strategic use of different types of visuals enhances the overall shopping experience, making it easier for customers to understand, compare, and trust the products.

  1. Front and Back Views: Each product page includes clear images of both the front and back of the packaging. These images help customers see the branding and packaging details, including important information like ingredients and nutritional facts.
  1. Lifestyle Shots: Some images show the products in a real-life context, such as a creamer added to a coffee cup. These visuals help customers envision how they would use the products in their daily lives.
  1. Nutritional Facts: Detailed images of the nutritional information are provided to ensure transparency to health-conscious consumers. 
  1. Product Comparisons: Laird Superfood includes comparison visuals that pit its products against competitors.

User Experience 8/10 

Laird Superfood’s online store, built on Shopify, offers a good user experience characterized by its design, navigation, and overall usability.

The site’s modern and clean design reflects the brand’s focus on health and wellness.

The consistent use of colors, fonts, and high-resolution images creates a professional and trustworthy appearance. (And yes, the surfer on the video is Laird himself)

It is visually appealing and engaging, with high-quality images and informative videos throughout. These visuals communicate the brand’s message and product benefits to the visitors.

The menu bar, located at the top left of the site, is easy to find and use. Its purpose is to ensure that users can quickly access different sections of the website without any confusion. 

The main navigation includes links to essential areas such as the shop, subscription services, the brand’s story, and the wellness hub, which is their blog.

Customer Service and FAQ Page 9/10

Laird Superfood emphasizes customer service and support, ensuring that visitors to their website can easily find the help and information they need. 

They offer multiple ways for customers to get assistance.

  1. AI-Powered Chatbot: Laird Superfood employs a chatbot named ChadBot to provide instant assistance to users. Unfortunately, the chatbot does not understand most of the questions and gives the answer, “I didn’t get that. Try rephrasing your question or type ‘talk to a human’ very frequently.
  1. FAQ Section: The website features a detailed FAQ section that addresses a wide range of common questions. Topics covered include product information, shipping details, order management, and general inquiries. 
  1. Submit a Ticket/Request: Customers can submit a support ticket through the website for more specific or complex issues. This option lets users describe their problems in detail, ensuring they receive personalized assistance from the customer service team. The clear “Submit a Ticket” button is prominently displayed, making it easy for users to access this feature.
  1. Contact Information: Finally, it provides multiple contact options for customer support, including email, phone, and text. This variety ensures that customers can choose the method that best suits their needs and preferences. Contact details are easily accessible on the website, and including customer service hours helps set clear expectations for response times.  
  1. Got a question?: We also encountered a popup where Laird stands on the website with a “Got a question?” banner. We are not sure if they are A/B testing it right now, but we can say that it is great to see video content that makes people feel comfortable contacting support.

Return and Shipping Policies 10/10

Laird Superfood’s dedication to customer service is apparent in its clear, comprehensive, and user-friendly return and shipping policies. 

  • The return and shipping policies are prominently displayed in the website’s footer, making them easily accessible from any page.
  • Articles within these sections are easy to read and understand, with a clear layout and concise language.
  • A navigation section on the right side of the page lists related articles, helping users quickly find additional relevant information.

Laird Superfood prides itself on crafting high-quality products for its customers. However, they understand that individual preferences may vary, and some products may not meet expectations. Their return policy is designed to be customer-friendly and straightforward.

They also provide detailed and easy-to-read shipping policies that cover various aspects of order processing, tracking, and shipping costs. The policies are designed to set clear expectations and provide a smooth shopping experience.

Promotions and Discounts 10/10

Laird Superfood offers a variety of promotional programs and discounts designed to enhance customer loyalty and attract new customers. They not only provide value to customers but also help build a strong community around the brand.

1. Ohana Rewards

The Ohana Rewards program allows customers to earn points through various actions, which can then be redeemed for discounts on future purchases. The ways to earn points include:

  • Following on Instagram: Earn 50 points.
  • Reviewing a Product: Earn 50 points.
  • Birthday Bonus: Earn 250 points.
  • Creating an Account: Earn 50 points.
  • Purchasing Products: Earn 1 point for every dollar spent.
  • Making Multiple Purchases: Earn 500 points for making five purchases.

2. Referral Program

They encourage customers to refer friends through their referral program. When a customer refers a friend:

  • The friend receives $10 off their first purchase.
  • The referrer earns $50 off their next order.

This win-win situation not only rewards existing customers but also attracts new customers through word-of-mouth recommendations.

3. Subscription Discount

Customers who opt for a subscription to Daily Ritual Club receive 20% off on every subscription purchase, an additional 10% off on the third subscription purchase, and other special promotions. 

They also offer a subscription option on each product page, comparing the subscription and non-subscription price of the product.

4. VIP Programs

Laird Superfood offers tiered VIP programs that reward higher spending with greater benefits:

  • Member ($0-$250 Annual Spend): Earn 1 point per dollar spent.
  • Optimized ($250-$750 Annual Spend): Earn 2 points per dollar spent, early access to sales and new products, expedited order fulfillment, and special bonuses.
  • Super Fueled ($750+ Annual Spend): Earn 2.5 points per dollar spent, exclusive sales and discounts, early access to sitewide sales and new products, and priority customer support.

This tiered structure motivates customers to increase their spending to unlock higher rewards.

5. On-Sale Products

Laird Superfood features a dedicated sale section where customers can find discounted products. 

This section includes all the product collections and is updated within a time period with different products on sale.

6. Discount and Free Shipping on First Order

When customers first sign up to their online store, they also email them to verify their signup and earn a 15% first-order discount with no-cost shipping.

This can also trigger new customers to purchase as quickly as possible.

Special Features and Innovations 7/10

Laird Superfood’s online store has various features that make it a great example for the food and beverage or health and wellness industry. Can we say special and innovative for all of them? Maybe.


As we mentioned in the previous section, Laird Superfood effectively uses gamification to drive sales and build customer loyalty through its Ohana Rewards program. 

It is a well-known but still a great sales strategy to get loyal customers.


Laird Superfood’s quizzing of its visitors is a special feature for us because it is a great way to attract new customers. 

They use Typeform for creating quizzes. Typeform is also a great choice for creating engaging and user-friendly surveys.

Email Campaigns

Email marketing is an important part of e-commerce sales, so we should also emphasize it.

Klaviyo is the platform Laird Superfood uses for its emails as we have researched. 

Through Klaviyo, they send personalized and targeted emails to their customers, including promotions, new product announcements, and content that aligns with their interests.

E-commerce Solution

Laird Superfood’s online store is built on Shopify, a great choice for managing e-commerce operations. 

Shopify supports its extensive product range, secure payment processing, and integration with other tools and services, ensuring a smooth and reliable customer shopping experience.


Customer reviews are integrated into the Laird Superfood website via Shopify, providing potential buyers with real feedback from other customers. 

This transparency helps build trust, encouraging more purchase decisions for new customers.

Strengths Showcase

We’ve shared a few specific features we found worth mentioning, but let’s talk about some of the other strengths Laird Superfood displays as an e-commerce business.

Q&A Integration in Online Store

Laird Superfood has integrated a Q&A section within its product pages, providing a platform for customers to ask questions and receive answers directly from the store.

This feature not only builds trust by addressing customer concerns but also enhances transparency and engagement. 

Each product page has a dedicated section where potential customers can view previously answered questions, ensuring that they have all the information they need before making a purchase.

Competitor Product Comparison

Laird Superfood adds simple and effective competitor product comparison tables to the product image set.

They made a powerful and strategic choice to show what they do differently from other companies.

Different Checkout Options

The checkout process at Laird Superfood is built on Shopify Payments, which offers multiple payment options for different customer preferences. This diversity is a strong position for e-commerce businesses because it can really speed up the checkout process.

Shoppers can choose from standard credit card payments or express checkout options such as Shop Pay, PayPal, and Google Pay. 

Subscription Discount CTA During Add-to-Cart

To encourage repeat purchases and customer loyalty, Laird Superfood prominently features a call-to-action (CTA) for subscription discounts during the “Add to Cart” process.

Customers who subscribe to regular deliveries are offered a 20% discount. Additional perks include extra rewards points, $10 coupons every quarter, and the flexibility to manage or cancel the subscription anytime. This not only promotes customer retention but also provides added value to loyal shoppers.

Suggested Products at Checkout

At the checkout stage, Laird Superfood employs an effective upselling strategy by suggesting related products. 

This feature helps increase the average order value by recommending complementary items that customers might be interested in based on their current selections. 

For instance, customers purchasing a creamer might be shown options for protein bars or hydration products, making it easy to add more to their cart without extensive browsing.

Product Reels on Social Media 

Laird Superfood is active on social media by collaborating with influencers and also using the co-founders themselves in video content.

This personal touch not only humanizes the brand but also builds a strong connection with its audience.

Unique Story

Laird Superfood’s unique story is a powerful element of its brand identity. Founded by Laird Hamilton and his partner Gabby Reece, the brand embodies their commitment to health, wellness, and an active lifestyle. 

Their personal involvement and dedication to the brand’s mission add significant value and authenticity.

Growth Opportunities

We love Laird Superfood, but that doesn’t mean there’s no room for growth. We explored a few growth opportunities that Laird Superfood could have to improve customer experience and online store performance.

Recipes for Each Product Page

Integrating recipes directly on each product page could significantly enhance user engagement and provide practical value to customers. 

By showcasing creative and easy-to-follow recipes that incorporate their products, Laird Superfood can inspire customers to try new uses and reinforce the health benefits of their offerings. 

This feature could also include user-generated content, allowing customers to share their own recipes and experiences. It can improve social commerce.

Brand Ambassadors

Expanding its reach through a dedicated brand ambassador program can further increase Laird Superfood’s visibility and credibility, just as Free Soul does. 

By partnering with health and wellness influencers, fitness trainers, and nutritionists, they can reach new audiences and build stronger community ties. 

Brand ambassadors can provide authentic validations, create engaging content, and encourage word-of-mouth marketing.

Health Tracker

Introducing a health tracker feature on their website or mobile app could provide added value to health-conscious customers. 

This tool could help users track their nutrition, hydration, and fitness goals, integrating with Laird Superfood’s product recommendations. 

By offering personalized insights and tips, they can enhance customer loyalty and position themselves as a comprehensive health and wellness resource.

Social Media Integration on the Website

Enhancing social media integration on their website could boost engagement and build a stronger connection with their audience. 

Features such as live social media feeds, shoppable Instagram posts, and customer testimonial videos can make the site more interactive and dynamic. 

Highlighting user-generated content and social proof directly on the product pages can also increase trust and drive conversions.


As their competitor, AG1, offers, they could integrate localization and region settings to make it easier for their international customers to shop.

Bloom Nutrition also offers an option to choose the shipping country and personalize the online store experience based on this choice. 

This could be a great opportunity to go international, customize customer experiences, and open up new markets.

Image and Video Reviews

They’ve successfully integrated text reviews on their website, yet Laird Superfood could also benefit from image and video reviews recorded by real customers and shared on their landing page.

This is, as a brand ambassador program and social media interaction, a great way of social selling and increasing reliability. There are great review apps on the Shopify App Store that allow users to embed images and videos in reviews.

AI-Powered Shopping Assistant

Laird Superfood’s AI chatbot is a great one to get started on, but it is open to improvement. As far as we can see, the chatbot is unable to make product suggestions based on historical data or even move conversations further. Instead, it redirects the customer to a daily routine quiz to make a suggestion.

However, it can be more beneficial to use a chatbot that can make product suggestions by chatting and changing its suggestions based on historical purchase data.

Juphy AI Connection

At Juphy, we believe in the power of technology and innovation to transform e-commerce experiences. 

Laird Superfood’s journey offers valuable insights and inspiration for businesses looking to enhance their online presence and connect more deeply with their customers. 

Juphy’s AI-powered customer communication platform can take this to another level by streamlining e-commerce operations, improving customer support, and driving engagement in a way that aligns with unique brand values.

AI Sales Assistant

Juphy AI Sales Assistant improves the shopping experience by providing real-time assistance to customers. 

It is designed to engage with customers, answer their questions, and offer personalized product recommendations based on their preferences and past interactions. 

The AI assistant ensures that customers receive immediate support, helping to convert inquiries into sales and improving overall customer satisfaction.

  • Provides instant product information and availability
  • Offers personalized recommendations
  • Enhances customer engagement and satisfaction
  • Increases conversion rates by guiding customers through the purchase process

Reduced Cart Abandonment

Juphy AI helps remind customers about cart abandonment in a timely manner and assists customers during the checkout process. These reminders are more important than anyone can think of because online shopping is as accessible as it is easy to forget about. 

By sending timely notifications and personalized messages to customers who have left items in their carts, Juphy AI effectively reduces cart abandonment rates.

  • Timely reminders to customers about their abandoned carts
  • Personalized assistance during checkout
  • Reduction in cart abandonment rates
  • Increased conversion rates and sales

Shopify Store Data Sync

Juphy AI integrates with your Shopify store, learning all the details about your product catalog and FAQs instantly. 

This integration ensures that Juphy is fully equipped to provide accurate and up-to-date information to your customers. This way, businesses can offer a more informed customer service experience directly tied to their Shopify store’s data.

  • Instant sync with your Shopify product catalog and FAQs
  • Accurate and current information provided to customers
  • Seamless customer service experience
  • Enhanced operational efficiency through direct integration with Shopify

24/7 Customer Support

Juphy’s AI chatbot and multi-channel inbox offer 24/7 customer support to ensure that customers receive help whenever they need it. 

The platform integrates various support channels, allowing businesses to manage customer inquiries efficiently.

Whether it’s handling a refund request or addressing a customer concern, Juphy’s support system ensures timely and effective responses.

  • Full-time customer service availability
  • Efficient handling of customer inquiries and issues
  • Multi-channel support integration
  • Improved customer loyalty and trust

Final Rating

We have analyzed different points for Laird Superfood by considering the general and unique standards of an online business in the health & wellness industry. And here is the ratings:

Product Descriptions and Collections – 10/10

User Experience – 8/10

Customer Service and FAQ Page – 9/10

Return and Shipping Policies – 10/10

Promotions and Discounts – 10/10

Special Features and Innovations – 7/10

Overall Rating – 9/10


When we look at all these points together, we can tell that Laird Superfood is a great health & wellness example in e-commerce, with its compelling story, well-designed online store, efficient operations, and special features. 

From their detailed product descriptions and SEO strategies to their user-friendly website and engaging promotional programs, Laird Superfood sets a high standard for the industry.

However, as highlighted, there are still areas for growth that could further enhance their customer experience and expand their market reach. 

Our ideas for them go from integrating recipes, setting up localization options, establishing a brand ambassador program, introducing health trackers, and enhancing social media integration to exploring international markets and embedding image and video reviews.

Their commitment to excellence, combined with a willingness to adapt and grow, ensures that they remain a leader in their field. We look forward to seeing how they continue to innovate and inspire others in the years to come.

Juphy AI with Laird Superfood

Laird Superfood could improve its sales processes and prevent cart abandonment with the Juphy AI shopping assistant. 

  1. By integrating Juphy AI, Laird Superfood could provide personalized shopping experiences and ensure that customers receive timely assistance and reminders.
  2. Juphy AI could guide customers, answer questions, and recommend products based on their preferences and browsing history.
  3. Juphy AI helps reduce cart abandonment rates and prevent potential revenue loss by sending timely notifications to customers who leave items in their carts.
  4. Juphy could seamlessly integrate with their Shopify store, instantly learning all the product catalog details and FAQs.

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  • Avatar for Zeynep Avan

    Zeynep is a full-time SaaS lover who enjoys wearing many hats and writing some pieces based on her experiences. She is not just passionate about words, but she can draw you anything if you give her some colors!