82 Leading Social Media Tools for 2022
Erdi Balcioglu
After receiving a high volume of interest for our 100 Best Social Media Tools for 2019, we decided to update the list and make an even greater one for 2022, just as a special gift for you. In this article, you will find a giant list of the 81 leading social media tools for 2022. I will talk about rich content creation and management tools, social customer support and monitoring, analytics and reporting, all-in-one social media management, and ads management. These tools will enable you to actively shape your company’s social media strategy and online voice while helping you craft great social content, manage social interactions efficiently, and extract meaningful metrics to build an engaged audience.
So let’s get into it 🙂
Easily jump to the most relevant category for you;
Content Creation, Content Scheduling, Automation, Campaign Management
Quuu
Quu is a hand-curated content suggestions platform for social media. It enables you to select from over 300 interest categories to receive suggestions that matter to you and your audience. Choose how many suggestions you would like to send to your social media profiles via your Buffer or HubSpot account and let Quuu handle everything, or manually approve suggestions yourself.
Planable
Planable is one of the platform-type social media tools that allows agencies and social media managers to collaborate with their clients and marketing teams. They created a tool that speeds up the way social media campaigns are managed and made planning, visualizing, and approving social media posts easy and fun. A workspace is usually tied to a specific brand, client, or agency. You should click the green button to start a new post, type your content, select the emojis, upload an image or video, select a publication date, and click the add button. Now, you can invite your clients or teammates into the workspace and collaborate on the content you’ve just created.
Predis.ai
Influencers and companies can use Predis.ai, an AI/ML-based platform, to ex-ante improve their Instagram posts by applying the predictions made by the AI. These recommendations cover the posting time and day, the length of the caption, and image optimizations. In order to increase the post’s reach, Predis additionally suggests hashtags based on your target audience. You can use Predis to do in-depth competitor analysis to determine the types of content that work best for them.
Loomly
You may manage every component of your social media marketing strategy with the aid of the simple-to-use social media management platform Loomly:
- Use the Library to manage your brand assets.
- Use Post Ideas to fuel your storytelling.
- Apply post-optimisation tips to your material.
- Use Post Mockups & Approval Workflows to manage your brand’s messaging.
- Use Native Scheduling, Post Targeting, and Sponsoring to reach your audience.
- Interact with your community to become engaged.
- Use advanced analytics to evaluate your performance. Loomly is an online platform with native iOS and Android mobile applications.
involve.me
A cutting-edge customer experience technology aids companies in personalized interactions at every stage of the customer journey, boosting audience interaction and improving data collection.
Users can quickly and easily create and publish smart landing pages and promotions for lead generation, personality tests, quizzes, and forms for lead qualification and segmentation, price estimators and digital sales assistants for sales conversion, and product and customer satisfaction surveys for customer experience evaluation using involve.me.
Kapwing
Kapwing enables you to adjust your video dimensions in just two clicks. Their online video editor will crop your video so that it fits perfectly on the platform you selected. Millions of creators each month trust Kapwing with their content creation workflow.
PixelMe
PixelMe is another awesome and simple URL shortener for marketers who think wisely. They embed retargeting pixels into shortened links which enables you to track & share your own branded short URLs and retarget anyone who clicks your links! Integrate your marketing data to analyze ROI, view customer journeys, credit each marketing activity, and budget for growth.
Promo
They say that “Promo is the only service that gives you access to millions of premium video clips and hand-picked music complete with lifetime licensing”. I agree with them, this tool is very useful for creating professional videos. You just need to add your company logo and text and, literally, in minutes you will have a professional, attention-catching video.
Pablo
Buffer’s paid solutions are useful for anyone who creates a lot of content for social media. Pablo removes steps from the content creation process, which makes it simpler at the cost of less customization. This solution can add up to a significant amount of time and energy, freeing marketers time to do more important tasks. As you can encounter with many other integrations of social media tools, Buffer is also integrated into Pablo. If a social media marketer starts using Pablo, they might start using Buffer as well.
PromoRepublic
PromoRepublic competes with visual design companies like Canva, Stencil, and Adobe Spark; and DIFM companies like Main Street Hub, Boostability, and RevLocal who do custom social content for SMB’s. The platform gives you design, timing, call to action, and hashtag recommendations through its AI-powered software for social media channels. It does the heavy lifting for business owners who really wouldn’t know where to begin in terms of creating and sharing content about their business.
Rocketium
This startup helps companies make videos just in a few minutes with a simple user interface and powerful automation features. In 1894, when Spanish dancer Carmencita became the first woman to appear in front of a motion picture camera, no one knew that years later, videos would become an integral part of human civilization. In the past few years, with the introduction of gadgets, the scope for videos has further widened. The sheer variety of information available has opened up new and exciting opportunities for digital content creators and their customers. Rocketium enables the creation of such videos in minutes with a simple user interface on its website.
Robly
In addition to assisting charities, non-profits, educational institutions, and religious organizations, Robly is an email service provider created for businesses of all kinds. It assists both beginners and experts in achieving up to 50% greater open rates and up to four times faster email list growth by utilizing patented automation and AI technology.
Robly’s solutions dynamically distribute emails at the optimal time for subscribers to open them, automatically retarget non-openers, and safeguard sender reputation by segmenting and limiting sends to disinterested consumers. The company was established in 2013 and has its main office in New York City. Robly won the SoftwareReviews 2022 Email Marketing Data Quadrant Award and was chosen as the Category Leader, Quality Choice, and Happiest Users Champion on Crozdesk as well as the Leader on G2.
Later
A social media marketing and commerce platform called Later aids in the online brand and business growth of entrepreneurs, creators, agencies, and social media teams.
By enabling you to easily manage your complete social media strategy in one platform, Later helps you save time and expand your business. The optimal times to post, suggested hashtags, how to transform your photographs into clickable, shoppable posts with a unique link in bio, and much more are all available when scheduling posts to all social media platforms.
Canva
Canva has thousands of free templates and photo grids created by professional designers to get you started on social media. You can browse through design types or speed things up by searching for a style or event you’re looking for such as birthday, love, music, etc. You can upload images straight from your device gallery to your designs or take photos on the go within the app. You can edit your photos using filters or get a little more advanced by adjusting brightness, contrast, and more with Canva’s photo editing tools. It’s easy to design social media posts that pop while presenting a consistent look. For small business owners, musicians, teachers, students, nonprofits, social media managers, real estate agents, moms, and dads, Canva makes it easy to create images and edit photos for everyone.
Wepik
Wepik is a free web tool that simplifies the process of creating social media graphics. With over 1 million users worldwide, web designers and marketers can use Wepik to add small custom touches to their marketing campaigns by using Instagram story templates or Facebook ads templates—which are included in this software package! What makes Wepik so useful is that it’s easy to use: just log in and start editing. There are plenty of templates to choose from, which include everything you need to create beautiful images.
PicMonkey
I have a confession: I edit all my photos, both blog photos and personal ones on PicMonkey. Even the family snaps get edited before being uploaded to Facebook or emailed to Nanna, let alone before printing them out. Unless you start playing around with all the cool tools and features, in which case you can spend hours editing pictures, but hey, it’s loads of fun.
Meet Edgar
If you’re frustrated by the fact that few people see your social media posts and you’re too busy to schedule to increase the chance of exposure, it’s time to meet Edgar. When it comes to automation, Meet Edgar leaves the rest of the pack behind. Using a library, update categories, and scheduling, Edgar helps your social media get the attention it deserves. Edgar’s setup process is an easy way to become familiar with the tool.
ContentStudio
Content Studio is a strong social media management and content marketing platform for companies, agencies, and marketers who want to constantly publish the greatest content and broaden their audience.
You can unify your content marketing activities across all of your social media and blogging platforms using ContentStudio’s capabilities.
This powerful solution enables you to schedule content, find trending material, plan with your team and clients, create white-label reports with insightful statistics, and manage all of your comments and messages from one location.
Bazaarvoice
The top brands and merchants in the world rely on Bazaarvoice technology, services, and experience to increase sales, expand their reach, gather useful data, and cultivate devoted fans.
Businesses that work with Bazaarvoice may anticipate a 400% return on investment, according to a recent commissioned study carried out by Forrester Consulting on behalf of Bazaarvoice. The study concluded that the initial expenditure is repaid in three months or less. It did this by speaking with decision-makers at nine different organizations who had previous experience using Bazaarvoice.
The large worldwide retail, social, and search syndication network of Bazaarvoice, along with its product-obsessed community and enterprise-level technology, gives brands and retailers the resources they need to improve the shopping experience for consumers throughout the entire customer journey.
Buffer
Buffer is a popular social media post scheduler software. Moreover, you can manage multiple platforms with Buffer. If you still have not tried Buffer, just take a look and you will love it.
Animoto
Drag and drop your way to professional, share-worthy marketing videos, designed to perform well on social media and beyond with this new product. Animoto Memories turns photos and video clips into personal and professional slideshow videos. If you want to have your students create videos themselves, they also have a selection of lesson plans and lesson ideas for you to try.
Bitly
Bitly CEO Mark Josephson Bitly Techland, like most people, likes stories with extreme outcomes: Startup X sells for a gazillion Startup Y, once valued at a gazillion dollars, goes to zero. So here’s a story that won’t get much attention: A modest success for a company that once had much grander aspirations. That would be Bitly, a company that lets marketers and other businesses keep tabs on customers as they move around the web by generating short, trackable URL links. Salt on the wound: There was a time, back in the early days of Twitter, when Bitly and its investors thought they had something really, really big on their hands. Twitter was just ramping up, and Twitter used Bitly to shorten all the links its users generated, and that meant Bitly knew a ton about the way the internet worked, who clicked on what, when, and where. Most of Bitlys attention was focused on its free product, and the money it made selling a premium version to publishers and marketers didn’t cover its costs.
Click to Tweet
Easily view and keep track of all the links you’ve created in the past with Click to Tweet. Create folders to better organize links by project or campaign. Access to edit, view stats, and copy your links. Update the text of your links at any time. Use a plain text link or select an image to embed in your website. Always have your link details up to date. View reports of click activity on all your links. Analytics are tracked for all links you embed inside of your message/tweets, too! See where people are clicking on your links across the world. Increase your followers by suggesting your (or anyone’s) Twitter account to be followed every time someone tweets from your ClickToTweet link.
GoDaddy Studio
GoDaddy offers everything you need to make a name for yourself on the Web, from domain names and website builders to complete eCommerce solutions.
Viral Content Bee
Viral Content Bee is a free platform for social media sharing, helping you get more shares for your high-quality content. Join Viral Content Bee and add your content as a new project. Then you can enjoy real social media shares that will start coming (from Twitter, Linkedin, Pinterest, Mix, and Tumblr)
Contently
Contently is a content marketing platform that powers the next great content revolution—connecting brands with the best storytellers on earth and helping them tell great stories together. The world’s best companies have access to everything they need from Contently’s robust enterprise content marketing platform, data-driven strategy services, and elite freelancing network to produce content that engages their audience and generates results.
CoSchedule
Besides its Blog Calendar and Marketing Calendar features, CoSchedule is the number one free headline analyzer. It helps users write headlines that drive traffic, shares and search results. If you want to learn how to write powerful headlines backed by data, check out CoSchedule.
ClearVoice
Clearvoice content marketing platform is like a playground for content people, where brands can outsource fully managed content creation to vetted freelance teams.
The self-service platform, which was developed for marketing teams of all sizes, effortlessly integrates internal and external teams with a streamlined workflow, enabling businesses to produce better content more frequently.
Leading brands and agencies are aware that they can use ClearVoice to produce blog posts, articles, ebooks, infographics, case studies, and more regardless of the sector or niche.
InVideo
The objective of InVideo is to reinvent video creation and make it available to the entire world. They are convinced that the future of video creation is in the browser, across devices, collaborative, simple, and enjoyable! InVideo is ready to help with thousands of unique designer templates, millions of premium media (including iStock), a vast audio collection for every mood or genre, and a variety of adjustable options.
The flexible timeline and drag-and-drop editor in InVideo significantly improves the user experience of creating professional videos in the browser. They provide live customer support 24 hours a day, seven days a week, and have a thriving community that provides value to every creator’s workflow.
Also, they have a very rich free plan for you to start, but the premium plans are pretty pocket-friendly compared to the features included in the plan.
Raven
Raven was originally an SEO tool, but now it includes quite a few extra features for other disciplines of internet marketing. They’ve added Mailchimp integration, a Facebook Page Manager, a Twitter tool, and PPC ad management features. Raven is a fully hosted web app, and its biggest selling point is the sheer amount of integrations it provides with 3rd party tools to pull all your campaign data together. This is no longer the case, but they are still refining the system and making improvements to the interface and reporting options. However, we were disappointed by the decision to remove rank tracking, something that most SEO agencies and marketers still consider an important part of their client reports.
Blog2Social
For social media professionals and teams, marketers, small business owners, solopreneurs, corporate blogs, agencies, and organizations of any size, Blog2Social is an all-in-one social media automation solution. Both a standalone web app and a WordPress plugin are offered by Blog2Social.
Supported social media platforms include LinkedIn, Facebook, Twitter, Instagram, Pinterest, Flickr, Torial, Diigo, Bloglovin’, Google My Business, VK, XING (Profiles, Pages, Groups), Medium, Blogger, Telegram, Ravelry, and Instapaper.
Top 5 Qualities:
- Automatically schedule, share, and reshare your posts and social media content.
- Adapt and share your posts to each social network and group at the ideal times and in the ideal format.
- Schedule and cross-promote your content across several social media channels simultaneously. include webpages, groups, and profiles.
- Use the drag-and-drop editorial calendar to keep track of and arrange your team’s and your scheduled material.
- Use the Content Curation function to offer top-notch third-party content to your audience.
Crowdfire
Crowdfire claims to be the biggest marketing product for Twitter and Instagram. It offers smart features, which guarantee rapid growth on social media through its philosophy. Accessible through Web, Android, and iOS apps, it’s a powerful solution to attract targeted followers on Twitter and Instagram. It powers connections that help its users achieve their social media goals, including brand recognition, brand popularity, increased sales, and fans. Launched as JustUnfollow, it transitioned into Crowdfire and currently boasts over a million users, which include businesses of all sizes, individuals, and entrepreneurs. Its clean features keep away irrelevant, unwanted, and spam accounts, which do not add any real value to organizational or individual feeds and also don’t contribute to achieving strategic goals.
Post Planner
Post Planner is like having an entire social media team on demand. They help you find, plan, and post amazing content to your social profiles guaranteed to drive engagement. Their algorithm ranks content based on virality and engagement to give you a predictive performance score. So the more stars you see, the better that content will perform. Your personal Facebook profile and Group posting have a daily limit of 15. This does not apply to Facebook Pages.
Social Oomph
The primary use of each of these tools is to allow you to schedule posts in advance, and all three services meet this need. To do this in HootSuite, you have to upload a CSV file, whereas in Social Oomph, they can be uploaded from a Word document, therefore Social Oomph gets our top pick in this category. Analytics are only available in HootSuite and Social Oomph, but there is more detail and information in Social Oomph particularly if you are trying to get analytics for a variety of accounts at once. Seeing a live feed of posts by those accounts that you follow or a Facebook News Feed is only possible with TweetDeck and HootSuite, but some people have reported trouble with TweetDeck and Facebook posting, so HootSuite appears to be the more reliable here. Social Oomph is the only provider that allows you to set up messages, but this is a premium upgrade feature.
Engage121
For international brands and businesses with local sales channels, Engage121 provides full social media management software that enables monitoring. A competitive, professional e-commerce retail site can be built as part of a comprehensive online presence. You may post relevant, up-to-date material on all of your internet properties with the aid of Engage121. You may even keep an eye on and participate in online conversations, including reviews and comments.
HeyOrca
Imagine social media approvals without spreadsheets. HeyOrca is an online social media planner built for marketing agencies. Plan more efficiently by providing context to your clients and receive early feedback, all without the hassle of spreadsheets. Preview content as it will appear once published, and tie it to your overall strategy through a calendar view and notes section. Manage all clients in one place, and assign each client to their own content calendar and dedicated asset library. Every post you create has a comments section where you can collaborate with your team and ensure you are always working on the most current version. HeyOrca has sharing and approvals features to help you collaborate with clients as easily as you collaborate internally, and our audit trail helps you stay on the same page with clients. HeyOrca publishes your content to specified social media networks once approvals have been obtained from your clients. Their tool helps you visualize how well your campaigns are performing online and allows you to export this data in PDF or raw data form. HeyOrca is the ideal solution for marketing agencies that: work with clients who need to maintain high content standards, manage the social media presence for more than clients, and have a content production workflow that spans more than three people.
LaunchRock
LaunchRock is a platform for launching new startups. You can pre-launch your product to acquire early customers. This tool will help you to create buzz around your freshly launched product and help it lead to success.
A contemporary managed cloud service provider called Navisite helps thousands of developing and well-established worldwide organizations speed up their IT transition. They offer the capabilities and helpful advice clients need to successfully embrace IT change and advance their businesses through their in-depth technical knowledge, strategic relationships with the top cloud service providers worldwide, tried-and-true delivery methodologies, platform-agnostic approach, and global network of highly specialized experts.
BuzzSumo
Unlike the sugar in your iced coffee, social media and content marketing blend together effortlessly. BuzzSumo is an excellent tool for gathering valuable insight into the success of your content on platforms like Facebook, LinkedIn, Twitter, and Pinterest. When it comes to getting the inside scoop on content social media life, BuzzSumo can act as a private investigator, tracking its whereabouts through social media circles around the internet. The search function on BuzzSumo is dynamic because not only can you find your content by entering its title, but you can also search keywords, topics, or domains to gauge the social media buzz of each. One thing to keep in mind when searching recently published material is that the numbers that BuzzSumo displays may not be entirely accurate.
Even While You Sleep
Our ChatGPT powered chatbot turn queries into conversions around the clock.
Social Customer Service, Social Listening, Monitoring
Juphy
Juphy is crafted for customer support teams and social media agencies. It gathers all social communication channels — Facebook [ Page’s Comments, Ads Comments, Direct Messages], Instagram [ Comments, @Mentions ], Whatsapp, Twitter [ Direct Messages, @Mentions ], YouTube [ Comments ] — in one place, which enables you to manage all customer notifications and support requests easily through a single platform. You can alsoı integrate your Google Business, Apple Store, and Google Playstoreaccounts to manage your customer reviews. Talk to your teammates over Juphy to deliver the fastest solution to your customers on all communication platforms. You can start your 7-day free trial without providing credit card information now: Click here
Smart Moderation
Smart Moderation is the world’s first machine learning and artificial intelligence-based automated comment moderation tool. It automatically moderates all your favorite social networks, blocking out spam, abusive language, and profanity. In addition to moderating, it is an excellent tool for reputation management and dealing with crises, allowing you to focus on problem areas before they expand into PR disasters. The software is totally customizable and works in real-time with a high accuracy rate, making it an excellent and cost-effective alternative to support a human team of moderators. Your current community monitoring team can enjoy all its features to help streamline their work and ensure your fans are safe and satisfied.
BrandMentions v2
Brandmentions allows me to find recent client mentions on the web, saving me a lot of time. With one click, I can export the results and check if a link exists. BrandMentions delivers much better results and extensive coverage than other services I’ve used. It monitors global coverage which saves time and delivers a quick snapshot of all coverage. Eva Diaz, & Managing Director Profile Booster said: “BrandMentions is the first thing I do every morning after coffee as it is the easiest way to find out where you’re mentioned on the web. Using BrandMentions, I can quickly discover when Shapr is being talked about or when a professional has written a blog about our app!”.
Awario
Awario is a social media & web monitoring tool that will help you track brand mentions, monitor competitors, find sales opportunities and influencers, and engage with your audience online.
Mention
While Mention offers the best in many areas, there is room for improvement: you need to upgrade to a plan for Boolean searches. Unless you have a very unique company name and product category, you will spend a lot of time reading through irrelevant searches. It would be nice to have one standard plan that includes Boolean. The spam filter takes a long time to work it’s a long game.
Cyfe
Cyfe is a dashboard app that helps users monitor and analyze data scattered across all their online services like Google Analytics and Salesforce. The plus points of Cyfe include a good amount of data sources, affordable pricing and value for money, top-rate customization options for dashboards, CSV and Excel data dashboards, and unlimited users. At the same time, Cyfe is supported by more business systems and applications than any other BI product, which is why we recommend it for companies working with large and complex software architectures. There are many specific benefits that can be associated with Cyfe’s role in small and medium companies. To start with, the comprehensive data processing system performs monitoring and provides detailed insights on your social media profiles, email marketing channels, web analytics, SEM, SEO, and much more.
Brand24
You can include both required keywords and excluded keywords to further refine the data, but you’ll only be working with keywords under the Premium plan. Compared to Crimson Hexagon, Synthesio, and Talkwalker, where keyword queries are unlimited, Brand24‘s keyword limitations felt particularly noticeable. Those keyword limits are stretched over multiple projects as well, so if you’ve only got keywords to use and are monitoring two brands, a competitor, and a hashtag, your data filters won’t be as sharp when limited to a handful of keywords per project. There’s a photo checkbox for social media including Instagram and Pinterest, and a Video option for networks including YouTube, Vine, and Periscope. Enable that integration during setup and you can view your company mentions from a chosen Brand24 project directly in a specific Slack channel for easier and faster collaboration. Brand24 interface is broken down into five main analytics categories for any given project: Mentions, Analysis, Sources, Quotes, and Comparison. There’s also a help menu with a video walkthrough, customer success stories, webinars, a fan page, a demo project, and FAQ’s.
Keyhole
Keyhole is a real-time hashtag tracker for Twitter, Instagram, and Facebook. Its visual dashboard is simple, beautiful, and shareable! Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes, and impressions your campaign is generating. Keyhole tracks the most influential people engaging with your brand. Reach out to them to promote your content and increase your brand’s reach.
Tweet Deck
The most effective Twitter tool for real-time tracking, organizing, and participation is TweetDeck. Multiple accounts can be managed from a single dashboard. Reach out to your audiences and explore Twitter’s best features.
Analytics, Statistics, Reporting
Iconosquare
The accessibility and easy navigation on Iconosquare make my reporting of growth metrics to clients seamless! Iconosqaure is a very powerful analytics, management & scheduling platform for brands and agencies. Also has integrations with Instagram, Facebook, Twitter, TikTok, and Linkedin.
Quintly
Combine the social media analytics data of all your social networks in one tool. Whether you are using Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, Blogs, or all, Quintly visualizes and checks your social marketing success, presented in a clean and neat design to always keep the overview. Get valuable competitor insights and data. Benchmark your social media performance and marketing analytics against competitors alongside best-practice examples.
Lucidya
With Lucidya‘s AI-powered social listening platform, you can listen in on important consumer interactions and find insightful data from over 150 million websites. It’s an award-winning social media intelligence platform that uses AI and big data to uncover crucial consumer insights in real-time, enabling businesses to better understand and serve their customers. Take a look at their rich use cases to understand how the product would fit for your business’ needs.
Twitter Analytics
With Twitter Analytics you can measure and boost your impact on Twitter.
Ads Management
WordStream
WordStream Advisor allows advertisers to manage their Google AdWords, Bing Ads, and Facebook Ads campaigns from a single dashboard. The 20-Minute Work Week lets advertisers make changes to their PPC and paid social campaigns based on intelligent, personalized recommendations. WordStream offers a number of free tools for marketers, including the AdWords Performance Grader and Bing Ads Grader.
Instagram for Business
With an Instagram for Business, you can get real-time metrics on how your stories and promoted posts perform throughout the day, and get insights into your followers and how they interact with your posts and stories. Add information about your company, such as business hours, location, and phone number. You can convert to a business account within your app account settings.
Social Flow
The most successful publishers in the world can quickly distribute interesting social material thanks to their technology, which also offers them chances for income generation on various social networks. Tens of thousands of journalists use the publishing tool to expand their audience and interaction with journalistic information & stories on social media with Social Flow.
AdRoll
AdRoll is a marketing and advertising platform that offers e-commerce firms a streamlined way to increase sales and cut down on time-consuming tasks. Structure, measure, and optimize your marketing campaigns more effectively by integrating display, social, and email advertising. The AdRoll platform’s machine learning analyzes real-time advertising data with the help of industry-leading automation and personalization to encourage customers to make purchases.
Social Media Management Tools
CommBox
CommBox offers a unified inbox that enables customer service and sales teams to seamlessly engage with customers on their preferred channels: such as email, chat, SMS, WhatsApp, Messenger, Google, video, voice, social media, and more. Using AI and chatbots, CommBox provides a fully automated self-service experience on messaging channels. Available to use in Arabic, English, Hebrew, Spanish, and Chinese.
Statusbrew
The publishing feature helps you to schedule content across different social platforms. With “Engage” on Statusbrew, never miss out on any conversation about your brand or business on social. Reply to DMs, Mentions, and Comments from all the profiles in a single unified social inbox. With real-time sync, receive and assign replies to specific teammates for them to work on it as soon as a prospect talks about you and never miss out on any lead. Slack integration will change the way brands and agencies can bring in their teams to collaborate in social publishing and brand monitoring right from their workspace. When you connect your Statusbrew with one or more Slack channels or workplaces, you will receive instant Slack notifications for all the activities you choose. Sign up on Statusbrew for a free 14-day trial to gain a competitive edge and build strong social connections!
Simplified
The only app you need to design, collaborate, and scale your marketing is called Simplified. In the same location, you can design, write marketing content, make videos, collaborate, and publish to social media.
Over 400,000 creators, marketers, and organizations use Simplified, a tool designed for speed and simplicity, to grow their marketing, simplify their workflows, and complete tasks in a matter of clicks. You can start and finish your campaign without switching tabs thanks to a no-code design editor, AI writer, gorgeous templates, several brand kits, infinite workspaces, and in-app publishing.
Socialweaver
With SocialWeaver, it’s simple to find and plan endless content, boost engagement, and see what customers think of you and your rivals. Utilizing your staff can help you generate traffic and leads. Expand your marketing reach by actively involving your staff, partners, and influencers because everyone in your network can be a strong brand champion. It also has a 14-day free trial for you to get an idea for yourself.
Sprout Social
Sprout Social’s deep listening and analytics, social management, customer care, and advocacy solutions enable organizations and brands of all sizes to be more open, real, and empathetic on social and create the kind of real connection with their consumers that drives their businesses forward.
Zoho Social
It’s ideally suited for small to midsize enterprises managing up to three different brands that are looking to track core internal metrics and external reporting on specific social networks. While its broader social listening capabilities and depth of reporting data can’t match the global enterprise scale of Editors’ Choices Synthesio and Sysomos, Zoho can also do a lot more on the publishing and CRM integration front, and at a bargain price. Pricing and setup of Zoho Social is free for a single user and brand, with basic social publishing functionality. But the real features begin at $10 per month. The Standard plan includes two users, publishing and scheduling, basic monitoring, reporting, and collaboration features.
Sendible
The ability to auto-post is a necessity, but where Sendible shines is in content aggregation. A few steps and you are provided with new content on a daily basis that you can then easily turn into posts. “I have used Sendible in both an agency setting and with a single client and the power behind Sendible is obvious, I have always called Sendible my secret. Sendible has been a key component in growing our Instagram followers and putting our brand in front of other agencies. I came to Sendible to bring all of my clients into one hub and to automate the posting process to a certain degree. I needed to do different things for these very different clients and Sendible allowed me to import all my social accounts and post from one dashboard”.
Agorapulse
There are many apps on the market to help companies and individuals with social media management. AgoraPulse covers basically everything you could possibly need for social media marketing, monitoring, and management. Focusing on Facebook, Twitter, and Instagram currently with more networks set to roll out shortly, it helps small businesses that are on tight social media marketing budgets have a complete tool like the Fortune companies! The embedded analytics tool found in AgoraPulse are very similar to what you’d find in Facebook Insights. Besides the interface, AgoraPulse also includes all kinds of reports that you won’t find in Facebook Insights. This includes post recommendations, average fan profiling, reach and engagement breakdown, page views, export into Powerpoint, ROI analysis, and competitor analysis.
Hootsuite
Mobile networks or utility companies love Hootsuite as it allows them to delegate customer messages to different team members and these can be managed overall by an administrator. Another useful feature is that Hootsuite allows you to store draft messages that you can post when you receive frequently asked questions. Not only does it help with SEO and the authorship of your website or blog, but it also has some amazing features that could help you reach your customers such as Communities and Hangouts. When it comes to updating and managing your business page you have a bit more and Hootsuite is a big winner here! Pretty much all the features you’d expect are available, including posting to your circles, location, links, and scheduling.
Fanpage Karma
Analyze your profiles and your competitors with KPIs, analysis, and reports with Fanpage Karma. Monitor your success and increase your social reach every day. Check out key performance indicators of an unlimited number of pages – it has never been easier to discover trends and get inspiration.
Sprinklr
Sprinklr provides a unified platform for customer experience management (cxm). Their customer experience & social media management software guides enterprise businesses through digital transformation. They’re also a pretty well-known and trusted company with a lot of reviews on any kind of social platform.
eClincher
Timing is everything when it comes to nurturing your social media channels. In addition to the hours we invest in developing original content, our clients count on us to spend just as much time tracking referrals, advertising top campaigns, and analyzing. So how does an entrepreneur solve this social media challenge? With the dilemma of investing time and resources in social media promotion, smart companies, and marketers are seeking solutions from technology and software that provide organization and automation. However, they are now faced with the challenge of researching and finding the right set of tools to provide the desired results. eClincher provides you with a complete set of tools, such as a post scheduler, visual calendar, social inbox, content management, monitoring, real-time analytics, team collaboration, and 24/7 live chat support.
MavSocial
I was chatting with a friend the other day who spends hundreds of dollars a month alone on stock photos solely for promoting content on social media. My friend, not being social media savvy, did not know, and in fact, very few of the social media marketers I know understand that this tool exists. MavSocial is not a site to source stock photo images but a fully functional and mature social media solution. It has all of the features you would expect, and some you might not, like their news feed targeting for Facebook Pages. , MavSocial handles Instagram posting with an app for iOS in addition to directly automating content for other top networks. Now, there are LOTS of social media dashboards out there, so you’re probably wondering why you might want to change to a new one. Being focused on the visual brings many advantages to MavSocials users, especially those managing multiple brands as part of a social media agency.
SocialPilot
Social Pilot is yet another all-in-one social media management platform with an affordable pricing strategy. Your social media efficiency and reach will increase as a result of its assistance in planning and analyzing your social media marketing efforts. Has also integrations with various social media platforms like Facebook, Twitter, Instagram, Google My Business, LinkedIn, Pinterest, Tumblr, TikTok, and VK.
Oktopost
Social media management, social employee advocacy, and social media promotions: three powerful solutions, one single platform- Oktopost. Deliver delightful experiences across multiple social networks, all from one place. Has integrations with all major marketing automation and CRM platforms – like Salesforce, Marketo, Eloqua, HubSpot, and Microsoft Dynamics 365.
Brandwatch
Their feeds are streamlined in one place, and the interface is visually clear. The team is dedicated to creating the best possible products and taking feedback in stride, following up on issues to make sure they’ve been resolved, as well as proactively looking for ways to make Brandwatch even better. Most of the things that I don’t like are out of Brandwatch’s control and rest on Instagram’s API. It would be great to have the ability to like comments left on Instagram posts and check DM’s without having to navigate to the app itself, but again, that’s out of Brandwatch’s control. Their support team is always available to help solve problems you may face and are quick to do so. We’re able to manage accounts for our many clients more quickly, and Brandwatch lacks the limitations and quirks of our previous program.
HubSpot
HubSpot has a module that monitors social media for Facebook, and Twitter but it has only basic features, and it is not effective for professionals.
Salesforce – Social Media Marketing
Listen, engage, and publish using powerful social media marketing tools with Salesforce. Unite marketing with sales and service over popular channels. They also consider themselves as “world’s #1 CRM” so it’s worth a try.
SocialHub
Get protection from social media risks with advanced security features. Strict access and password restrictions and monitoring tools put you in control. Over a million service requests have already been answered with SocialHub. SocialHub impresses us with its high speed by providing excellent support and fast feedback to our inquiries. Every employee is enthusiastic about SocialHub and does not want to work without the new tool anymore.
NapoleonCat
NapoleonCat introduces itself as a conquerer of social media! Yes, they have very powerful tools to do that. Just take a look but note that the only limitation during your trial period is that you can’t connect profiles larger than one million. This is because processing large amounts of data is costly and were charged for every tick of our servers processors.
Emplifi Social Media Marketing Cloud
Brands can relate to, communicate with, develop in, and adapt to the changing world of social media thanks to Emplifi’s Social Media Marketing Cloud.
The award-winning, user-friendly UI, together with all the tools and workflows required to plan, schedule, post, and measure results across every social platform, enables teams to get up and running quickly.
To help marketers apply the appropriate content to the correct audience, AI-powered community management, and listening technologies produce data on the competition, trends, influencers, followers, and behaviors.
Social teams are easily able to back up their claims with in-depth data drawn from strong analytics and unmatched customized reporting that goes beyond the fundamentals to produce actual commercial results.
Miscellaneous
Socialwall
Posts and photos are gathered in a single place and presented as one chronological timeline with the help of Socialwall. Even the outsiders who were not able to attend your event will be able to follow it online and interact. Add content from a variety of sources to your social network wall, including Twitter, Instagram, Facebook, Slack, YouTube, and more!
MobileMonkey
MobileMonkey is a Facebook messenger platform that lets you build chatbots on Facebook Messenger without writing any code. It allows users to schedule and bulk-send interactive and engaging content and offers campaigns to Facebook Messenger contacts. The chatbots created via Monkey can be designed to make appointments, answer FAQs, track purchases, and use A.I. to match content to intent via keywords and interactions.
For more info, you check it out here:
Swite
This interesting tool called Swite, helps you to create a website according to your social media shares. Don’t worry, you get to choose the content that gets displayed. Give it a try, you may love it.
Followerwonk
Followerwonk helps you explore and grow your social graph. Find and connect with new influencers in your niche. Yet another Twitter analytics tool, but a promising one.
Feedly
With Feedly, say goodbye to information overload. Keep up with the topics and trends you care about, without the overwhelm. Organize and read all your trusted publications and blogs in one place. Train Leo, your AI research assistant, to read your feeds and filter out the noise. Collaboratively research and share key industry trends.
Conclusion
I hope this blog post will help you to enhance your marketing career. If any changes happen to these products, I will try to update this blog post regularly. Please feel free to leave a comment, your thoughts a highly valuable to us. Thank you 🙂
