Best Customer Service Blogs of 2022
Zeynep Zati
Keeping up-to-date with your customer’s needs, requests, and current trends is essential to being a successful business. In this way, we can definitely set a clearer personal approach to your business’s customer journey. You may find numerous customer service blogs to keep you updated with customer service trends and best practices. Blogs are one of the best and most useful ways to tell your story and define your brand’s tone of voice.
Blogs and social media are the most effective tools to reach existing and potential customers in seconds. These two tools nurture each other in many aspects. Today, we will talk about the importance of customer service blogs, the best six customer service blogs, and we will give you some tips to improve the customer experience with your blog. Shall we start?
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The Importance of Customer Service Blogs
Exceptional customer service will differentiate you from your competitors, and it will positively impact your business growth, no matter you are in which industry. Staying in contact with the clients, answering their queries promptly, and finding quick solutions would make your business stand out from the crowd.
Customer service is your business’ direct connection to your customers, and it provides sustainable ways to communicate with them. Customer service blogs are pretty influential on your business’s behalf in terms of:
- Telling your story
- Communicating with your customers and potential customers
- Nurturing your social media channels
- Informing customers about your products and/or services
- Highlighting the key features of your business
Best 6 Customer Service Blogs
Blogs are the perfect way to feature your business and create compelling customer service articles. Here are the six fantastic customer service blogs you need to check out:
1. Juphy Blog
Juphy includes various blog posts about social media, customer service, unified inbox, and customer communication. Juphy has a friendly tone of voice as their purpose is to build a relationship with their readers and make their reading process enjoyable and more effortless.
Sprinklr’s customer service blog gives tips and tricks about various categories. They have a friendly tone of voice. Their main topics are unified customer experience management, platform & technology, customer care, marketing & advertising, research and insights, customer stories, social engagement & sales.
3. HubSpot Blog
HubSpot is a huge platform with a great blog resource. They publish long articles that take around 15-20 minutes to read. They are easy to read within the context of tips about social media, how-to, website-related tutorials, best sales, and service practices. They are providing research results in different categories as well.
Freshdesk has an excellent customer service blog. They provide some tips for customer service, including some guides and tips to improve skills. They have an “Academy” category where you can find titles like “How to Say ‘No'” or Freshdesk Academy certifications. They have a friendly tone of voice, and their content is easy to read. Their length is approximately 10 minutes read-long and well-optimized.
HelpScout has a clean interface on its customer service blog page, where you may find articles related to customer service, growth and culture, and inside HelpScout. The blog articles are very easy to read and user-friendly.
6. Fonolo Blog
Fonolo has shorter articles rather than the blogs mentioned above. They are around 4-5 minutes read-long. Fonolo’s main topics in their articles are customer service, customer experience, call center, contact center, and industry news.
Tips to Improve Customer Experience with Customer Service Blogs
Create a clear customer experience vision
Setting up a clear customer experience vision would help you define the most useful and successful customer strategy. This vision will automatically help you connect with your customers on a deeper level.
Understand who your customers are
Even if you know the target customers you want to provide your products or services to, you may see some additional customers. Knowing who your customers are would help you define their needs, which will help your business grow and increase revenue.
Create an emotional connection with your customers
Emotions are always important. But why? Here are some facts that might be the answer:
- 64% of consumers are more likely to recommend a brand to others if it offers simpler experiences and communications.
- 71% of people recommend a product or service because they received a “great experience”.
- 65% of all consumers find a positive experience with a brand to be more influential than great advertising
Capture customer feedback in real-time
Getting customers’ feedback and updating your products or services accordingly is essential to creating an amazing customer experience. Real-time feedback is much preferred where you can use live chat tools to maintain real-time engagement.
Conclusion
It is quite essential to use customer service blogs to tell your story, inform your customers, and engage with them. Maintaining an everlasting relationship with both your potential and existing customers will grow your business and increase your return on investment (ROI). It is nearly impossible or too hard to understand what your customer thinks about your products and services without a customer service team.
Customer service blogs create more engagement, and the blog makes the customer understand that there is a person behind the business or screens, just like them.
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