Best Products to Sell on Shopify
Zeynep Avan
Today, many online sellers are searching for the best products to sell on Shopify – in a vast sea of products, five times the size of what you might expect.
If you’ve created your Shopify store, or if you’re thinking about creating one, the most important thing should be the products you decide to sell.
But, surprisingly, it can become so easy. You have data. You can understand what is selling the most and what products to invest in.
Introduction
Shopify stands as a leading e-commerce platform for entrepreneurs to create their online stores. It offers a user-friendly interface, customizable templates, and a range of tools to help manage and grow your business. Also, there are some great tricks you can follow to use Shopify most effectively. So, when you decide to sell products online, Shopify is a great fit.
The Evolution of E-Commerce Trends
The journey of online shopping, or e-commerce, is quite fascinating. It started when the internet was just beginning. At first, it was just a simple way for people to buy and sell things online. But now, e-commerce has become a huge industry worth billions of dollars, doubling its value every five years and changing how we buy stuff completely.
In fact, the predictions for the e-commerce market size show something even bigger. Even if it looks like slowing down, it actually growing with more sound steps.
E-commerce, or online shopping, has changed a lot in the last few years. First, it’s moved from half regular and half online stores to being all online. Now, it is more advanced, with different themes, designs, and even dynamic interfaces to make customers feel more cared for. And what is exciting is that it keeps changing because of new tech and what customers want.
Mobile Shopping is Big Now
People are using their phones and tablets to shop more than ever before, making up almost 70% of online shopping traffic. This means businesses need to make sure their online stores work well on mobile devices.
More Online Options for Businesses
Business-to-business (B2B) online sales are also growing and are expected to hit $8.8 trillion by 2027. This means businesses selling to other businesses online need to offer easy ordering, special prices for big orders, and manage their stock well.
Shopping on Social Media and Trying Before Buying
Shopping directly through social media and using augmented reality (AR) to see products at home before buying are becoming more popular. This makes shopping more engaging and fun for customers.
Talking to Shop
With more people using smart speakers, voice shopping is becoming a thing. This means businesses need to make sure you can search and buy things just by talking.
Help from E-Commerce Experts
Because everything in online shopping is moving so fast, businesses might need help from experts to keep up. These experts can help choose the right online platform, use the latest tech, and make smart marketing plans.
The Future: Green and Personal
Customers care more about the environment and want shopping that’s just for them. This means businesses should use eco-friendly packaging, offer carbon-neutral shipping, and use tech to suggest products that customers will really like.
What This Means for Businesses
The online shopping world keeps changing, and to do well, businesses need to keep up with trends like mobile shopping, new tech, better ways to shop for businesses, shopping on social media, AR, and voice shopping. Using expert advice and the latest tech can help a business grow and keep customers happy.
In short, the future of e-commerce is about being flexible, using new tech, and making shopping easy and personal for everyone.
Why Shopify Stands Out for Online Sellers
Firstly, because it is so easy to use. It has one of the best libraries of online shop templates, along with easy drag-and-drop customization options. Yet, it does not stop there.
Reputation and Credibility: Trusted by over a million businesses globally for its credibility and innovation, Shopify stands as a leading e-commerce solution.
Reliable Infrastructure: Offers a scalable, secure hosting environment with powerful servers and unlimited bandwidth, ready for high traffic and business growth.
Big Library of Themes: Provides a wide range of customizable, professionally designed themes to create appealing storefronts that match your brand identity.
Seamless Payments: Integrates with numerous payment gateways for a smooth checkout experience, supporting major credit cards and digital wallets.
Marketing and SEO: Equipped with marketing tools and SEO features for enhanced visibility and audience reach, including social media integration.
Order Management: Simplifies order processing, shipment, and inventory management with an intuitive interface and automation features.
App Ecosystem: Offers a vast app ecosystem for expanded functionalities, from analytics to email marketing and beyond.
Dedicated Support: Ensures smooth operations with 24/7 customer support, providing assistance for technical or operational queries.
Importance of Identifying Your Niche
You have everything with Shopify: ease of use, reputation, credibility, tons of online shop templates, marketing and SEO tools, and the app’s ecosystem itself. What is even more important as a next step is to identify your niche.
A niche is essentially a specific segment of a larger market defined by unique needs, preferences, and identity. A specific segment of the market that you aim to serve with your products.
This means that it’s the sweet spot where you want your business to shine. Focusing on a niche helps you to stand out in a crowded marketplace, target a specific audience, and effectively manage your marketing efforts.
Knowing your niche helps you create your product offerings and marketing strategies to meet the specific needs and preferences of your target audience and streamline your marketing efforts.
And most importantly, specializing in a particular niche enables you to deepen your knowledge and expertise in that area. How to do it right?
- The first step is introspective—identify what you’re passionate about and what you’re good at. Questions to ponder include:
- What topics am I deeply interested in?
- What skills do I possess that set me apart?
- With a clear understanding of your passions and skills, it’s time to scout for potential niches. Consider various angles like price points, quality levels, geographic locations, demographics, and psychographics.
- Make Google searches to understand existing market offerings.
- Pay attention to everyday problems that could be solved by your product.
- Use Amazon as your resource, with several extensions like AMZscout.
- Ensure your chosen niche has a viable market. This involves understanding:
- Total Addressable Market (TAM)
- Niche market size
- Growth trends
- Having identified potential niches, it’s time to narrow down your choices. Evaluate your list based on:
- Personal interest
- Expertise
- Market saturation
- The competitive landscape.
- Validate your niche by:
- Analyzing competition
- Engaging with potential customers for direct feedback
- Monitoring consumer trends and setting up Google Alerts for relevant keywords
- Considering a Kickstarter campaign
- Test your niche with a minimal viable product (MVP), such as a blog, YouTube channel, or a simple online shop. Successful customer engagement and sales at this stage are strong indicators of a viable niche.
Identifying your niche influences your product selection, marketing strategy, customer engagement, and, ultimately, your brand’s identity. By focusing on a specific niche, you can create a strong, loyal customer base and stand out in the e-commerce world.
Fashion and Apparel
The demand for fashion and apparel never stops. They remain one of the most alive and ever-changing sectors in e-commerce.
But the key point to focus on here is to make your niche driven by seasonal changes and evolving fashion trends. In other words, to stand out, focus on niche markets within the wider fashion industry that are influenced by seasonal trends, cultural shifts, and new fashion trends.
Purses, Bags, and Fashion Accessories
Purses, bags, and fashion accessories offer a wide range of sub-niches, from luxury to eco-friendly options, catering to diverse consumer preferences. There is a diverse market segment on Shopify, presenting opportunities for sellers to carve out a unique niche.
Whether you’re interested in offering handcrafted artisanal pieces, the latest trends in fashion accessories, or innovative products made from recycled materials, there’s potential to attract a dedicated customer base. Here are some best examples to illustrate the diversity within this category:
- Luxury handbags: High-end, designer bags that appeal to consumers looking for premium quality and brand recognition.
- Eco-friendly totes: Bags made from sustainable materials like recycled plastic, hemp, or organic cotton, targeting environmentally conscious shoppers.
- Tech-savvy backpacks: Backpacks with built-in charging ports, anti-theft features, and compartments for gadgets, catering to tech enthusiasts and urban commuters.
- Ethnic designs: Purses and accessories that celebrate cultural heritage, featuring traditional fabrics, patterns, and craftsmanship.
- Vegan leather accessories: Cruelty-free and vegan options for consumers who avoid animal products, including wallets, belts, and bags made from synthetic or plant-based leather.
- Travel accessories: Items designed for travelers, such as RFID-blocking wallets, neck pillows, and compact carry-ons.
- Fitness and sports bags: Durable, functional bags for gym-goers and sports enthusiasts, with features like shoe compartments and water-resistant materials.
- Minimalist wallets: Slim, efficient wallets designed for minimalists who prefer to carry only the essentials.
- Handmade jewelry: Unique, artisan-crafted jewelry pieces that offer a personal touch and stand out from mass-produced items.
- Smart accessories: Fashion accessories with smart features, such as smart scarves with built-in heating elements or bracelets that track fitness activity.
Validating your niche idea on platforms like Amazon can provide insights into product popularity, customer feedback, and potential profitability, with tools like AMZscout FBA calculator offering detailed estimates on monthly sales and profits.
Shoes and Sneakers: Tapping into Footwear Trends
Shoes and sneakers trends are also making waves in 2024, as always, focusing on the styles that are capturing the fashion world’s attention. There are many different types of shoes to sell on your Shopify store, like:
- Casual shoes: Sneakers, loafers, and all other designs that can fit a casual setting.
- Athletic shoes: Sneakers, running shoes, and others for physical activity.
- Sandals: Flip-flops, wedges, and other styles of open-toed footwear.
- Dress shoes: Formal styles like loafers, oxfords, and the ones worn with formal dresses.
- Boots: Knee-high boots, ankle boots, and others.
To get deeper, from the practical to the purely fashionable, shoe trends offer a wide range of options for sellers looking to sell the latest in footwear fashion. For selling women’s shoes on your Shopify store, for example, the 2024 trends are:
- Buckled Shoes: Buckled shoes are making a comeback, offering Shopify sellers a chance to diversify their offerings with styles ranging from knee-high boots to playful Mary Janes. This trend is popular among fashion icons and runways, showing a high demand for stylish shoes with unique details.
- Metallic Shoes: Metallic shoes are a versatile trend that can enhance any outfit. With their popularity in top fashion brands, Shopify sellers can capitalize on this by offering a variety of metallic styles, including sandals and platform heels, to attract customers looking for standout footwear.
- Slingbacks: Slingbacks are now a high-fashion staple, providing Shopify sellers an opportunity to cater to customers seeking elegant and dressy shoes. A selection of slingbacks in various finishes can appeal to those wanting sophistication and comfort.
- Pointy Toes: Ultra-pointy toe shoes are back, giving Shopify sellers the chance to target customers who prefer sleek and refined footwear. Adding pointy-toe pumps and wedges to your collection can draw in those looking for modern, standout styles.
- Kitten Heels: Kitten heels are gaining popularity as a chic yet comfortable option. Shopify sellers can tap into this trend by offering kitten heels in various styles, from boots to sandals, catering to customers wanting fashionable footwear for everyday use and special occasions.
You can again do keyword research on Amazon for your niche to see its popularity, feedback, and average profits.
Health and Beauty Products
The health and beauty industry is growing on Shopify, and numerous brands – from household names to viral sensations – are leveraging the platform’s capabilities to reach a global audience. Shopify makes it the perfect foundation for launching and scaling health and beauty brands. To get inspiration, you can search these popular online shops that sell health and beauty products:
- With a focus on vegan, cruelty-free, and natural ingredients, brands like The Beauty Crop have seen phenomenal growth.
- Hismile is revolutionizing oral care through influencer marketing and innovative products. Shopify’s stable platform supports viral brands effectively, ensuring that sellers can capitalize on sudden surges in demand.
- Glow Recipe is a cruelty-free brand that also has a social media integration on its Shopify site.
- Beard and Blade’s Shopify store has allowed them to service thousands of customers with excellent customer service.
Skincare and Beauty Items: Ever-Popular Online Choices
- Vegan makeup products (e.g., avocado primers, coconut setting sprays)
- Cruelty-free skincare solutions (e.g., natural glow serums, moisturizers)
- High-pigmented eyeshadows
- Specialist makeup brushes
- Lip colors, blushes, and foundations
- Skincare for sensitive skin (gentle and effective cleansers, toners)
- Bioactive ingredient-based products
- Natural beauty enhancers (e.g., feature-enhancing makeup rather than covering)
- Makeup and skincare products with SPF
- Eco-friendly and sustainable packaging beauty products
Wellness Products: Catering to a Health-Conscious Audience
- Eco-friendly personal care items (e.g., bamboo toothbrushes, reusable makeup remover pads)
- Oral hygiene products (e.g., flavored toothpastes, mouthwashes)
- Collagen supplements and serums
- Hair care lines focusing on scalp health and hair growth
- Natural and organic body care (e.g., body washes, lotions)
- Teeth whitening kits that are pain and sensitivity-free
- Wellness teas and natural supplements
- Fitness and health-tracking wearables
- Essential oils and aromatherapy products
- Sustainable menstrual products (e.g., menstrual cups, organic cotton pads)
Home and Lifestyle
The home and lifestyle segment is also experiencing a significant boom on Shopify, thanks to the increasing desire among consumers to create personalized and comfortable living spaces.
Shopify serves as an ideal platform for launching and scaling home decor businesses, offering flexibility and powerful tools to merchants aiming to captivate customers worldwide.
Here are some top home decor Shopify stores to get inspired to establish your successful online store in the home and lifestyle niche.
- Pier 1 demonstrates the power of urgency through countdown timers for exclusive deals, a tactic Shopify sellers can use to drive immediate sales.
- McGee & Co. leverages diverse content marketing strategies, showing the importance of engaging customers beyond traditional sales pitches.
- High Fashion Home highlights flash sales prominently, suggesting that clear, time-sensitive offers can captivate customer attention effectively.
- Jonathan Adler uses intuitive product filters and detailed descriptions, underscoring the need for easy navigation and informative listings.
- The Citizenry showcases the trust-building potential of displaying product star ratings and customer reviews prominently.
- Burke Decor crafts a compelling rewards program, illustrating how loyalty incentives can encourage repeat business.
- Iron Accents focuses on product-focused design with high-resolution images, highlighting the impact of visual appeal on consumer decision-making.
Kitchen and Home Gadgets: Meeting Everyday Needs
- Smart kitchen appliances (blenders, coffee makers with app control)
- Space-saving organizers (drawer dividers, under-shelf baskets)
- Eco-friendly cleaning gadgets (reusable cleaning cloths, biodegradable detergents)
- Water purification systems (filter pitchers, faucet-mounted filters)
- Cooking tools with smart technology (Bluetooth meat thermometers, digital kitchen scales)
- Automated garden systems (self-watering planters, LED grow lights)
- Innovative lighting solutions (motion-sensor lights, smart light bulbs)
- High-efficiency air purifiers and humidifiers
- Smart home assistants (voice-activated devices for home control)
- Energy-saving power strips and outlets
Decor and Art: Personalizing Living Spaces
- Handcrafted pottery and ceramics
- Customizable wall art (personalized prints, photo canvases)
- Vintage and antique decor pieces (mirrors, vases)
- Eco-conscious and sustainable decor (bamboo frames, recycled glass decor)
- Contemporary and abstract sculptures
- Handmade textiles and rugs
- Seasonal and festive decorations (handcrafted ornaments, table settings)
- Themed decor collections (nautical, bohemian, minimalist)
- Personalized lighting fixtures (custom lamp shades, neon signs)
- Artisanal candles and home fragrances
Pet Products
66% of U.S. households (86.9 million homes) own a pet, and the opportunity to launch an online pet store on Shopify is more appealing than ever.
The pet care industry is expected to grow significantly, making it a prime time for entrepreneurs and pet lovers to venture into this rewarding market.
From essential items like leashes and pet beds to innovative gadgets like GPS pet trackers, the scope for selling pet products online is vast and varied.
Dog Toys and Accessories: A Growing Niche
The pet toy market, particularly for dogs, is a segment ripe with opportunity. Offering a variety of toys appeals not only to the playful nature of pets but also to the different preferences of pet owners. Here’s what you might consider selling:
- Handmade toys that are customizable and unique appeal to pet owners looking for one-of-a-kind toys for their dogs.
- Pet clothing offers warmth, protection, and style, allowing pets to look fashionable while catering to their comfort needs.
- Leashes are crucial for safe walks and training; leashes come in various lengths and materials to suit every pet’s lifestyle and owner’s preference.
- Squeak toys provide auditory stimulation and keep pets entertained for hours.
- Balls are essential for playtime, helping with exercise and bonding with the owner.
- Rope toys are ideal for tug-of-war, aiding in dental health by cleaning teeth during play.
- Interactive toys stimulate a dog’s mind, reducing boredom and destructive behavior.
- Chew Toys satisfy a dog’s natural chewing instinct and help to relieve anxiety.
Pet Comfort Items: Beds and Grooming Tools
Ensuring pets live comfortably is a priority for pet owners, making pet comfort items a lucrative niche. Focusing on products that enhance the well-being and hygiene of pets can set your Shopify store apart:
- Elevated beds keep pets cool and off the ground, providing joint support and comfort.
- Tent beds offer a cozy and secure space for pets who like to burrow or seek privacy.
- Pillow beds are soft and comfortable, suitable for dogs of all sizes to stretch out or curl up.
- Bolster beds raise edges for pets to rest their heads, promoting a sense of security.
- Orthopedic beds are specifically designed for older pets or those with arthritis, providing essential support.
- Grooming tools are essential for maintaining pet hygiene, including brushes, nail clippers, and shampoos tailored to different types of fur and skin needs.
Tech and Gadget Accessories
Electronics and accessories sales have positioned the tech and gadget sector as a goldmine for Shopify merchants.
With advancements in technology and an ever-growing demand for the latest gadgets, establishing an online store in this niche offers a pathway to tap into a market projected to reach $989.37 billion by 2027.
This sector covers not only high-end gadgets and smart devices but also the essential accessories that complement these tech products, giving Shopify merchants a wide range of products to offer to tech-savvy customers.
Smartphone Accessories: A High-Demand Market
Smartphone accessories represent a profitable segment of the technology and device industry, driven by the global adoption of smartphones.
An estimated 86.11% of the global population owns a smartphone, and the mobile phone accessories market is expected to reach $413.2 billion by 2030.
This segment presents a huge opportunity for Shopify merchants to meet the needs of mobile users and smartphone enthusiasts. Here’s a focused look at the potential products that can be sold:
- Phone cases
- Screen protectors
- Charging cables and adapters
- Portable power banks
- Wireless charging pads
- Earphones and headphones
Home Technology Gadgets: Riding the Smart Home Wave
The smart home technology sector is also experiencing exponential growth, with consumers increasingly adopting gadgets that offer convenience, enhanced security, and energy efficiency.
Shopify sellers can dive into this promising market by offering gadgets that transform ordinary homes into intelligent spaces. Here are key products to consider:
- Smart speakers and voice assistants
- Smart lighting solutions
- Video doorbells and security cameras
- Smart plugs and switches
- Robot vacuums
- Smart thermostats
Sustainable and Eco-Friendly Products
As awareness about environmental issues and consumer responsibility grows, eco-friendly and sustainable products have surged in popularity.
From reusable alternatives to sustainably sourced items, these products not only minimize environmental impact but also cater to the conscious consumer’s lifestyle.
Here’s a look at some Shopify sellers in this niche to get inspired:
- Herbivorous Butcher offers vegan meats supporting an animal rescue farm, blending ethical eating with animal welfare.
- EcoFlow provides clean generators and solar panels for renewable energy use anywhere.
- Yardbird creates stylish outdoor furniture from recycled ocean plastic, aiding ocean cleanliness.
- Norm produces sneakers from 90% recycled materials, fostering sustainable fashion and a circular economy.
- Oakywood crafts tech accessories from natural materials, planting a tree with each sale to enhance environmental impact.
- Pela Case makes compostable phone accessories, lowering carbon emissions and water use.
- Higher Grounds Coffee focuses on fair trade and organic coffee, promoting ethical consumption.
Eco-Friendly Household Items: Aligning with Green Trends
Household items that are eco-friendly offer a sustainable alternative to everyday essentials, aligning with the increasing consumer demand for products that reduce environmental impact.
- Solar energy devices
- Compostable audio accessories
- Sustainable office accessories
- Recycled plastic patio furniture
- Biodegradable cutlery and compostable paper plates
- Waterless laundry detergent strips
Vegan and Organic Products: Ethical Consumerism
The rise in veganism and organic product consumption highlights a shift towards ethical consumerism, with consumers preferring products that assure minimal harm to animals and the planet.
- Vegan pet accessories
- Ethical basics
- Natural personal care
- Sustainable coffee
- Recycled activewear
- Plant-based foods
How Juphy AI Helps You Increase Shopify Sales
You can boost your Shopify sales by up to 10x with Juphy AI, your 24/7 AI Sales Assistant, designed exclusively for Shopify stores.
Juphy AI is a powerful tool with the ‘Built for Shopify’ badge, designed to transform your Shopify store’s customer service and sales approach.
By integrating directly through the Shopify App Store, Juphy AI simplifies customer interactions, turning every conversation into a potential sale. Here’s how Juphy AI is changing the game for Shopify store owners:
- Juphy makes custom product recommendations: Juphy’s core functionality on Shopify involves delivering personalized, targeted product recommendations. By using conversation-driven insights, it identifies and recommends products that fit your customers’ needs and preferences, guiding every conversation toward a conversion.
- Juphy enhances sales potentials and conversations: Juphy AI enriches customer interactions by seamlessly incorporating personalized product recommendations into conversations, guiding and educating customers about the products. This not only enhances the shopping experience but also turns every conversation into a meaningful sales opportunity.
- Juphy AI Instagram DMs: Beyond Shopify, Juphy extends its capabilities to Instagram DMs, broadening the scope of your customer service and engagement strategies.
So, what do you gain thanks to Juphy?
- AI-driven insights for accurate, personalized product recommendations.
- Enhanced customer interactions that lead to tangible sales improvements.
- Easy and seamless integration for a smooth setup experience in Shopify.
- Direct access to its dashboard right within the Shopify platform.
Conclusion
Browsing Shopify’s expansive universe to identify the best products to sell can seem overwhelming at first. But with the help of data and a keen understanding of market trends, entrepreneurs can easily identify high-demand products that fit their business vision.
Shopify is equipped with user-friendly tools and comprehensive support, enabling merchants to not only launch their online store but also scale it effectively. Whether you’re just starting out or looking to expand your product offerings, the key to success on Shopify lies in choosing the right products that resonate with your target audience.
Embrace the journey, use all available resources, and your Shopify store can become a thriving online business that stands out.
Key Takeaways
- The selection of the right products, informed by market research and trend analysis, is crucial for building a successful online store on Shopify, emphasizing the need for a strategic approach to e-commerce.
- Success on Shopify is significantly influenced by selecting a specific niche, which helps sellers differentiate their offerings in a crowded market and target their marketing efforts more effectively.
- A wide range of product categories, including fashion, health and beauty, home and lifestyle, pet products, tech accessories, and eco-friendly items, provides numerous opportunities for Shopify sellers.
- There’s a growing trend towards sustainable products, with consumers increasingly preferring eco-friendly and vegan options, presenting an avenue for Shopify sellers.
- Juphy AI demonstrates the potential of AI sales assistants to revolutionize customer service on Shopify, offering personalized product recommendations and improving sales conversions.
- With popularity and profit data in your hand, understanding what is selling the most and what products to invest in, it can become so easy to choose the best products you can sell in your niche.
- This journey, which does not end with just choosing a product, continues with customer relations, message response time, the payment method you use, store design, packaging design, social media, search engine ads, and writing product descriptions correctly.
