Best Shopify Templates That Can Convert

Avatar for İpek Aktaş
İpek Aktaş
Updated on

Has anyone active on social platforms not heard of Shopify? Doubtful. We talked about many aspects of Shopify, and now it’s time to look into the details of Shopify Templates.

Your Shopify store’s design isn’t just about aesthetics; it’s about crafting a seamless, inviting shopping experience that guides your visitors from browsing to buying with ease. With the right Shopify template, you’re not just setting up a store; you’re curating an environment where every click brings your customers closer to what they’re seeking.

Juphy CTA Box Landing Page 2

What Are Shopify Templates?

Shopify templates are, as you can infer from the name, the templates or themes Shopify offers to e-commerce businesses when they create an online store in Shopify. 

Shopify themes store for ready-to-use templates.
Shopify themes store for ready-to-use templates.

These pre-designed templates define the look and functionality of your online store, offering both free and paid options from Shopify Theme Store and third-party developers.

You can design your online shop with templates without having to know how to write code or have any other computer-genius skills. Most templates let you organize details like color, font, etc., easily.

Importance of Templates in E-Commerce Success

We always talk about the importance of effortlessness in online shopping. Templates let you organize your shop per your visual preferences and how you want your customers to experience their shopping process.

Simplifying the purchase process not only elevates the user experience but also leverages psychological principles, such as reducing decision fatigue, thereby significantly boosting the likelihood of conversions. That’s why the template in e-commerce plays a massive role, and it is getting more and more critical with the rise of online stores.

The Importance of Design and User Experience

What’s the point of having an online business? What’s the point of selling products? To earn money and to do business. Can we do this without customers? As far as we know, we can’t!

Design and User Experience (UX) is the first step of bonding between your customers and your online business. Suppose you want to attract customers, increase sales, grab the attention of potential customers, and create a reliable customer base. In that case, you MUST understand how design and UX are big deals for your business.

Why is design important? First impression. Reliability. Usability.

When customers enter an online store, the first thing they see is the design. An attractive, well-designed, professional, and easy design will create a good first impression. This is the key to gaining new customers and making your customers loyal!

Key Features of High-Converting Templates

Mobile Responsiveness and Cross-Platform Compatibility

Ever noticed how you’re more likely to buy from a site that looks good on your phone? That’s no coincidence.

Shopify is available for every device that has access to the internet. So, mobile responsiveness and cross-platform compatibility are key details of your template. 

The convertible template lets your store function and display correctly across different devices and operating systems, such as different browsers, mobile devices, tablets, and operating systems like Windows, macOS, etc.

Mobile responsibility is essential for a better online shopping experience.

A “cross-platform compatible” template ensures that your online store looks good and works seamlessly regardless of how your customers access it. These are crucial elements of ensuring a good user experience and maximizing sales potential.

This detail is vital for both parties: Your customers and you. For your customers, seamless user experience, accessibility, and reliability play a significant role in their purchase. For your business, these elements lead to a higher conversion rate, improved SEO (which will be mentioned later), and reduced development costs. In short, these are very strategic choices for your business. 

Clear Call-to-Action Buttons and User-Friendly Layouts

CTAs can increase your conversion rates by attracting attention to the right point with the message.
CTAs can increase your conversion rates by attracting attention to the right point with the message.

A call-to-action button (CTA), or as we know, “add to cart”, “buy now”, “sign up” and other action buttons, also plays a critical role in guiding users through your online store, boosting engagement, and driving sales. These buttons should be clear and concise. 

EXPERT TIP: Strategically placed CTAs, informed by heat map analysis and user behavior studies, can dramatically elevate conversion rates by guiding users intuitively through the sales funnel.

Additionally, you should choose the buttons’ colors, fonts, and sizes strategically to attract attention and let the customers find what they are looking for easily.  If you want conversion, your customers should easily see these buttons when they want to subscribe, make a purchase, or anything else. If the purchase steps are complex, there is a high risk that the customer will give up the purchase and leave their cart. 

Fast Load Times and SEO Optimization

Our patience level keeps getting lower as technology becomes more and more developed. Fast load times are as important as the ease of navigation and usage in an online store, resulting in becoming more than just a technical necessity. If the site keeps the customers waiting while it loads, there is a risk of them abandoning their cart and scrolling through other sites or apps. Ensure that the load time is as fast as possible to keep the bad effects of impatience away!

SEO optimization is an integral part of an e-commerce website to stand out
SEO optimization is an integral part of an e-commerce website to stand out

For most people, search engines are the first place when they want to find or find out something. SEO optimization leads to organic traffic and attracts potential customers. Optimizing elements like tags, meta descriptions, and content is a way of letting the search engine understand your store’s offerings and rank them higher in relevant searches.

Top Shopify Templates for High Conversion Rates 

There are countless Shopify themes with different offerings; some are paid, and some are free. Your business preferences and aims are your starting point in choosing the best template and designing your online store in the most beneficial style.

Best Templates for Fashion and Apparel Stores

1. Impulse: Make your customers go, “Wow, what’s that?” with stunning visuals! If your fashion brand lives with high-quality images and captivating stories, then Impulse is the perfect match for you and your business. 

Shopify theme Impulse for fashion stores
Shopify theme Impulse for fashion stores

Impulse lets you put image galleries, catchy product videos, and a search function. Your shop will scream “buy me” with the visuals that the Impulse template provides to your shop and the aesthetic it adds. 

Shopify theme Impulse for fashion stores
Shopify theme Impulse for fashion stores

With some customization, you can really have your own unique design store with Impulse.

2. Shella: This template has a user-friendly interface and is perfect for businesses that want to provide simplicity and speed, pre-designed sections, and customization options. 

Shella Shopify theme for fashion stores
Shella Shopify theme for fashion stores

Shella is a nice option to start, especially for those who are new to Shopify. 

Shella Shopify theme for fashion stores
Shella Shopify theme for fashion stores

With basic technical skills, quick setup, an easy-to-use interface, and speed; Shella can do all for your business.

Top Picks for Electronics and Gadgets Shops

For a niche gadget shop with a small product range:

Warehouse Central by ZEMEZ: This paid template offers a unique warehouse-inspired design perfect for displaying your gadgets. 

Warehouse Central Shopify theme for electronics shops
Warehouse Central Shopify theme for electronics shops

It features product hover effects, parallax scrolling, a prominent search bar for easy navigation, and more. 

Warehouse Central Shopify theme for electronics shops
Warehouse Central Shopify theme for electronics shops

Warehouse Central focuses on visuals and details, so you might create a sense of excitement around your niche products.

For a larger electronics store with a wider product range:

Ecomart by WebiBazaar: Ecomart is a free theme that provides an organized layout that is suitable for displaying a large number of electronic products. 

Ecomart Shopify theme for electronics shops
Ecomart Shopify theme for electronics shops

Ecomart includes features like filtering, advanced search, and product badges that highlight deals and new arrivals. You can customize the layout, colors, fonts, and everything however you prefer. 

Ecomart Shopify theme for electronics shops
Ecomart Shopify theme for electronics shops

Plus, you can integrate Ecomart with popular apps for managing reviews, shipping, and payments.

Leading Templates for Health and Beauty Stores

  1. Blockshop: Blockshop is a paid Shopify theme that emphasizes the power of visual storytelling through its ability to showcase high-resolution images, galleries, and slideshows.
Blockshop Shopify theme for health shops
Blockshop Shopify theme for health shops

When you enter a store that has this theme, visuals greet you. This aligns well with beauty products since they heavily rely on aesthetics.

Blockshop Shopify theme for beauty shops
Blockshop Shopify theme for beauty shops

Not only is it mobile-friendly and responsive, ensuring that customers have a consistent shopping experience across all devices, but it also greets users with compelling visuals as soon as they enter the store, capturing their attention and enhancing the overall user experience.

  1. Sense: Sense is a free theme that has a clear and easy design. Like Blockshop, this template puts products forward mostly with visuals.
Sense Shopify theme for health and beauty shops
Sense Shopify theme for health and beauty shops

When you are shopping for beauty and health products, you have to trust the product, right? Sense lets you add rich product descriptions, ingredient lists, and other relevant information to the products.

Sense Shopify theme for health and beauty shops
Sense Shopify theme for health and beauty shops

This mobile-friendly theme also allows customers to add personalized notes to their orders, which is very nice for customer business engagement and customer satisfaction.

Optimal Choices for Home and Garden

  1. Home & Garden by Marketplace Solutions: Did they think about this name for a long time? I doubt it. This free template has a very clear and versatile design that is perfect for showcasing various home and garden product styles, from rustic to modern.
Home & Garden Shopify theme for home and garden online stores
Home & Garden Shopify theme for home and garden online stores

There are multiple layout options, a built-in mega menu, image zoom, a wishlist part, product badges and labels for highlighting new arrivals, sales, or popular items, and many more features that will help customers find what they are looking for and get informed easily.

  1. Porto by TemplateMonster: Porto is a paid theme, but trust us, it deserves the payment. This template is highly customizable and has features like product filtering, product bundles, pre-designed layouts, advanced search, drag-and-drop page building, multilingual support, and SEO optimization, which is my favorite. You can also use the blog feature to share helpful content and engage with customers.
Porto Shopify theme for home and garden online stores.
Porto Shopify theme for home and garden online stores.
Juphy CTA Box Shopify E Book Bundle

How Juphy AI Enhances Shopify Templates

Juphy AI helps you recommend products to the customer in a personalized way. You can use Juphy’s unique features to get to know your audiences and choose and design your Shopify store accordingly. 


Juphy AI improves consumer interactions by effortlessly integrating personalized details into your shop. This not only improves the browsing experience but also converts every possibility into a valuable sales opportunity.

Juphy AI for Personalized Shopping Experiences

One of the best things that our AI does is personalize the shopping experience. Juphy AI identifies conversions and recommends products that a customer might like. Juphy AI explores your customers’ preferences and offers them products that might grab their attention.

24/7 Customer Engagement with Juphy AI Integration

In Shopify, customers have options to chat with businesses using built-in or third-party tools.

Juphy AI is your sales assistant who is always available for you. You can enhance your Shopify performance by using Juphy AI’s features that help you with customer interaction.

Shopify ChatGPT Increase Shopify Sales with ChatGPT Powered Juphy AI

You can integrate Juphy AI with your Shopify store and turn the conversions into a potential sale. Regardless of the time, Juphy AI provides 7/24 customer engagement when configured and integrated with the Shopify store. When customers start a conversation directly with your online store or on Instagram, Juphy AI can provide explanations, canned responses for FAQs, or basic solutions for common problems. 

Juphy AI helps you get the maximum effectiveness from the Shopify templates by enhancing and supporting their features, making them the perfect match for your online business.


As it is in many areas of life nowadays, visuals, and accordingly the first impressions, are the first step in making a connection between a person and another thing. If your online store design is visually appealing, easy, clear, and reliable, you can improve your business and boost your online sales while also contributing to your reputation. I recommend a shop to my friends if it is easy to make a purchase and probably there are many people like me! The online marketplace is saturated with competition, and a sophisticated Shopify template that balances aesthetics with functionality can be the differentiator that propels your brand to the forefront.

Key Takeaways

  • Shopify templates specify the first impression. With the right template, you can earn a new customer. The first impression is the short time in which a person decides whether to continue staying on that site or not, so it is the first step to grabbing the attention of a customer. 
  • Choosing the best theme is important. Before you choose your theme, you need to consider the preferences and behavior of your customers, and this depends on your products. Do you need to show them visuals first and foremost, or do you also need to provide some information? Know your aim and choose the template accordingly.
  • Each template has different things to offer. You need to take your time and consider the templates from different aspects by comparing them and their offerings. Each shop has a different identity, so the “best” theme differs for each shop!

Back to Top

Juphy CTA Box Landing Page 2


  • Besides being a translator and a teacher, she is a fan of creative content writing. Very curious, likes learning about anything, especially psychology. You might get tired while talking to her, as she always jumps from one topic to another!