Social Media Marketing Metrics

Ece Yildirim
Updated on

In this blog, we will take a look at the data that your marketing team should consider when creating a campaign, how important social media metrics are to reach more audiences, and how to be successful using these statistics.

The topics we will talk about in this blog are;

  1. What are social media metrics?
  2. The best metrics for measuring social media
  • Followers
  • Follower growth
  • Engagement
  • Awareness: Impressions and Reach
  1. What is a social media metrics tracker?

What Are Social Media Metrics?

First of all, there are two different types of social media metrics. Let’s talk about what these two types are;

  • Ongoing Analytics: It is called continuous tracking of your brand at regular intervals. It is long-term surveillance that does not end with the campaigns created.
  • Campaign-Focused Metrics: Varies from campaign to campaign to achieve the desired result. To be effective, it needs to be measured specific to the campaign being served. This species has a beginning and an end.

Some social media measurement headlines;

  1. Followers

Apart from the importance of the number of followers, it is also important how actively your followers spend time on your social media, but this does not mean that the number of followers is unimportant. To stand out on the social media of the target audience you want to reach, you need to have a certain number of followers.

  • Average engagement rate per post by followers:

https://lh4.googleusercontent.com/cz2ncmf-BpyzLFPJt0VLd7EnojXkx09yvPifJviTZKYJt_XHXsU6TnJIp3z-v7pn-LC1rw_JRBKa2mMrsVMvH2BJs-yFU9UA3DY4tTsLHY7ixUzAvq_FxReHr6VqsQOYq4ZRTMY=s1600

2. Follower Growth

Increasing the number of followers is a social media key metric. However, to maintain this number of followers and ensure stable growth, it can be followed with the follower growth chart, which is updated every month. In this way, advertising and marketing departments develop on more specific issues, and the number of followers is preserved as much as possible.

  • How to find growth rate percentage:

https://lh5.googleusercontent.com/YvJ2c3weGSGFNcm_h-Y5TWLzLv7DlgJnpZ1_pojU8BSBBhLfehyrhauCMfNWp0yajS8NB2Nc65lnWg-aVjAJQj4m2f7QTzgAuzJeaYsmT8pr0cDchUsH5bYeIi36AwaMzBHrTAE=s1600

3. Engagement

It is the most important thing for recognition and interaction on social media. You can find out what people think about your brand from the primary source. It is also an indicator of how actively you are in communication with your audience, and you can notice how successful you are in the campaigns you make for your brand. Many social media platforms contain a lot of social media metrics such as sharing, commenting, and liking. Of course, the number of followers is also important in this regard, but it is also very important what the percentage of these followers are bots or not.

This example shows that the feedback from the primary source is interpreted correctly in the marketing and social media metrics.

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4. Awareness: Impressions and Reach

These are important if the brand’s goal is is to track social media metrics. impressions and reach are two different words with two different meanings;

Impressions: It tells you how many times your brand’s post is shown on the home page of someone’s social media account.

Reach: It is the number of people that the post shared by your brand can reach.

If you want to increase the awareness of your brand, you need to keep both high. No matter how good the number of impressions may seem, if the engagement rate is not high, it may be an indication that your content is not engaging. For your content to reach high reach and engagement, it should attract people’s attention with the right time and techniques. Likes and shares play an important role in this regard.

What Is A Social Media Metrics Tracker?

The social media tracker is a tool that shows the quality of the posts of brands, their performance, and how many people they interact with. 

Social media tracking shows what people are says and thinks about your brand on different platforms. These social analytics tools are blogs, Instagram, Twitter, news, newspapers, etc. watch media such as. 

Social media tracking is becoming more important every day. This is because social media has become even more important and decisive for the careers of brands today. Regular measurement and listening will increase the efficiency of your social media marketing campaigns. In this way, you can improve yourself by listening to what your customers like or dislike.

Who should use social media tracker?

Anyone who uses social media tools professionally can use them, for example; People that work in various fields; brands’ manager and representatives, agencies etc. Basically who are interested in social media marketing can use this tool.

SOCIAL MEDIA MARKETING METRICS TOOLS

Social media marketing is essential for any company, big or small. It plays a big role on small companies’ improvement and growth; while it helps large companies to retain their reputation and gain new customers. Social media tools help you to use time more efficiently.

Social media tools not only help us to manage time better but they  also enable more effective and successful communication. 

If you want to bring your social media to a successful position, you need to look at the following social media marketing tools.

  • Buffer

Buffer originated as a scheduling tool for Twitter and now many apps like Facebook, Instagram, and Linkedln support major social media apps.

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  • Buzzsumo

Research is a very important part of marketing. This tool shows what competing brands are doing, or what’s working and what isn’t.

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  • Mention

Social media listening tool. You can monitor people talking about your brand, products or competing brands.

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  • Sumo

Has the tools to improve your marketing strategy. It makes it easier for your site visitors to share your content on social media and tracks the number of shares.

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  • Rebrandly

Generates customized short URLs. Everything shared online has a link in it. Thanks to this tool, you can do this feature that is important for your company.

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Let’s take a look at a variation of this tool;

  • Social media analytics tools

It is important to invest in the right platforms while time flies. It is natural to want to be successful in every social media platform, but it is a waste of time to spend time on a social media platform that does not increase its followers and interaction despite every effort. Instead, turning to a social media platform where you are successful will bring you success. By checking social media analysis, you can find out how much interaction you get on a weekly, monthly, or even daily basis. Apart from looking at the number of followers and comments on social media platforms, you can look at the average time people spend on your page and the bounce rate.

As a result, all types of social media metrics mentioned above are important. Every business is different, so  are the expeactations. Their common feature is that every company wants to be successful, and this is only possible with a highly engaged community of followers . Achieving this is up to companies and nobody else, but hard work is needed at the process. 

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