Have you ever thought about the number of marketing messages you’re exposed to every day? Back in the ’70s, when the shopping experience was almost entirely physical, it was about 500 to 1,600. In 2007, the number rose to 5,000 per day. Although there are no official figures, it is estimated that today a single […]
As the world inches closer to becoming fully digitized, stats show that social commerce is gaining significant momentum globally. A study projects that by 2025, US retail social commerce sales will total $79.64 billion. Leveraging social commerce, which facilitates selling products straight through social media channels, allows you to engage a larger audience and provide […]
The shopping experience is constantly shifting as new technologies and platforms emerge. First, it moved from physical shopping to e-commerce, and now it is turning into more and more social commerce. Not only online marketplaces but also some social media platforms like Facebook and Instagram became a direct point of sales. Today almost all consumers […]
Most people spend an average of two hours and forty-two minutes on social media platforms daily—not to catch up with online friends or share posts. They’re there to shop. So, when shopping is going social, eCommerce merchants can promote their products and attract more customers by employing the most lucrative marketing channel – social media. […]
