When it comes to social media customer service, Starbucks truly shines. In fact, the coffee giant has a pretty impressive record of responding to customers on Facebook, Twitter, and Instagram. In 2017 alone, Starbucks responded to more than 5 million posts on its various social media platforms—an average of more than 18,000 posts per day! […]
Some might think Facebook lost its charm and it’s not popular anymore, but stats say otherwise. Facebook still holds plenty of users; at least the numbers say so. According to Internet Live Stats, Facebook has more than 3 billion active users! This number gives an idea about the vast range of potential customers that can […]
Customer experience is the backbone of a company since it might ensure customer loyalty or cause them to leave. According to a report by Zendesk, 75% of respondents said they would spend more money to buy from businesses that offer good customer service, and this “good customer service” perception changes day by day. Delivering smooth […]
There is so much noise around emerging customer experience metrics and their role in the success of your business. But which ones are most important to measure? If you’re still trying to figure out which customer satisfaction metrics will have the biggest impact on your organization, you’re not alone. The abundance of CX (customer experience) […]
In recent years, thanks to the widespread use of customer relationship management practices, there has been a shift from a product-oriented approach to a customer-oriented approach in marketing. Businesses create strategies that aim to enhance the satisfaction of current customers and catch the attention of possible customers. Brands might focus mostly on attracting new customers […]
Customer services can be seen as the heart of a business since a body does not function without a heart. As the main way for a company to interact with its customers in real-time, customer service has a powerful impact on everything from satisfaction and loyalty to brand reputation and profitability. There are different types […]