Improving customer experience has become the primary goal of businesses. Due to the lack of positive experience in delivering the product or service, many companies developed various strategies to improve the customer experience. So, why is customer experience important? How can you improve your customer experience strategies? What Is Customer Experience? Customer experience (CX) is […]
Some brands only exist in the digital arena, while many businesses merge their online and offline interactions with the customer holistically. Even if you don’t support online shopping, your business’s digital presence creates a brand experience. Digital customer experience, or shortly “DCX” is the sum of all these online experiences. That’s why customer experience and […]
The brand I usually choose for food delivery recently went through a huge interface alteration on its website and turned into Netflix. Despite its clean looks, the new design came with some flaws, adding an extra step to my purchasing journey. Surely it sounds like a first-world problem since the brand is only responsible for […]