In 2005, YouTube changed how people consume and create online content forever. A decade later, the younger generation was greeted with TikTok and its bite-sized videos on anything and everything for people with short attention spans. In 2023, the average viewer dedicates 17 hours per week to watching online videos, ranging from 1-minute clips to […]
Studies have revealed that 81% of consumers do research online before making big purchases. As an e-commerce business owner, one of the main tasks you’ll be faced with is creating product descriptions and pages that satisfy your potential customer’s research queries. Product description pages offer useful information to online consumers that may persuade them to […]
If you ask any business owner, they’ll probably tell you their number one goal is making money from their business. While this is not bad, narrowing your focus to fulfill this goal can eliminate many other opportunities. Say, for example, you run a promotion that attracts 100 new visitors to your website. From this 100, […]
When it comes to product photography, we have a lot to learn from real estate advisors. You know what I mean if you’ve ever browsed a real estate website or stumbled upon a spacious home with perfect lighting, only to find out that it’s actually slightly larger than a wardrobe in real life. Those photos […]
If you own an e-commerce business or manage one as a marketer, hopefully, you’re getting thousands of visitors to your website every day. It is inevitable for some of them to leave your page almost instantly and some to have a look around, even add some items to their carts, and take off without completing […]
E-commerce and social media are two peas in a pod as brands, retailers, and e-commerce marketers put this media to greater use to create brand awareness, connect with target customers, and promote products/services through organic posts and targeted ads. Social media is a powerful tool for e-commerce websites. The ability to direct shoppers toward a […]
