The term “reputation management” usually pops up during times of crisis. In fact, building a brand reputation and managing it through the business life cycle is a part of the overall marketing strategy. Since a brand’s online presence is essential to survival in this day and age, so is online reputation management or ORM. What […]
Did you know that the average customer reads up to 7 reviews about a brand before deciding whether or not to trust the brand? What people say about your brand online can destroy years of hard work in just a few moments—it can also influence how much sales you make. Now, more than ever, human […]
In today’s digital age, reputation has become essential for businesses. Reputation is about how a brand identifies itself and the public perceives it. It is directly linked to the number of individuals using the internet. With more and more individuals logging on every second, understanding the digital world and online reputation management will be essential in […]
One of the foremost stages of 80% of customers’ journeys begins with a product search online. Imagine how detrimental your brand would be if customers’ first results during their search were poor reviews or customer complaints. Not a good look, is it? Before now, in the pre-internet era, mainly big brands and celebrities cared to […]