One thing shoppers are going to do is ask questions. If you pay attention, you’ll notice some of these questions come up often when they visit your website. And for a business owner like you with other pressing business needs, repeatedly answering the same set of questions can get tiresome. Even if you don’t mind […]
The pandemic in 2020 significantly impacted the beauty industry, causing an 8% decline in sales. However, it also brought forth innovative ideas and new opportunities that allowed e-commerce merchants to make the best of this hectic period. While consumers prefer to shop for cosmetics in person, thanks to the extensive online content coming from both […]
According to 2024 Shopify statistics, Health and Beauty is the third largest industry on the platform, with 192,874 stores. As the booming market creates a highly competitive domain with not enough customer loyalty (only 42%), building and maintaining a strong brand presence becomes an increasingly arduous challenge. Despite the industry’s challenges, merchants are constantly discovering […]
Our Place is a vibrant and unique e-commerce store specializing in innovative and classic kitchen essentials. The brand has a strong foundation for promoting family cooking traditions through its quality cookware. Our Place has over 70,000 5-star reviews praising its high-quality and beautiful cookware products. Our Place believes in the power of highlighting the diverse […]
There are over 26 million e-commerce websites worldwide. If you’re thinking like me, one word should be flashing red in your mind: “Competition.” The only way to stand out of the competition, and direct a larger portion of the market share to your website is by increasing your brand awareness. If you’re not getting enough […]
Olly is a San Francisco-based vitamin and supplement brand that sells its products through a variety of offline and online channels. It was founded in 2013 and debuted its first products in Target stores in 2015, aiming to simplify vitamin shopping. It focused on the end benefit rather than the individual ingredients. They also turned […]