The Ultimate Guide to Using Instagram Chatbots for Shopify Growth
Inci Vardar
Social media is no more about double-tapping posts and sending reels alone. Every business owner knows that one viral post about their product on social media can have their website buzzing with traffic.
Granted, there are several social media platforms you can use for your e-commerce business. But Instagram particularly has been gaining more traction, largely because of its features that specifically support e-commerce businesses.
Today, you can take your website revenue growth a notch higher by setting up an Instagram chatbot and integrating it into your Shopify store. With this, you can reply to customers promptly and provide all the conviction they need to make a purchase.
Having said that, let’s check out the ABCs of Instagram chatbot and how you can use it for your Shopify website.
Understanding Instagram Chatbots
Instagram chatbot is a fairly new term in the digital space. So, before we talk about how to use it for your Shopify growth, let’s explain what it is.
What Are Instagram Chatbots?
Instagram chatbot is a product of two words we’re all familiar with; Instagram, which is the fourth largest social media platform, and chatbot, a computer program designed to mimic human interactions with users.
The term “Instagram chatbot” recently started making rounds as software embedded into the Instagram platform to help users reply to messages automatically. It’s become useful for businesses, especially in the e-commerce industry, as it can be programmed to send welcome messages, respond to comments, reply to DMs, and answer product-related questions, all in a human-like tone.
Benefits for Shopify Stores
Consumers research brands on social media platforms like Instagram to confirm their credibility, ask questions, and even make purchases. But as your business grows, it becomes difficult to reply to all DMs or comments on your Instagram page. Fortunately, with Instagram chatbots, you can handle a large volume of messages at once.
Instagram chatbots efficiently attend to night crawlers. Many shoppers like to do their shopping in the wee hours of the night. Sometimes, people shopping outside your time zone may not always catch a live agent online. In these cases, your Instagram chatbot is your sure sidekick. They work round the clock giving prompt replies to user enquiries.
Now when you integrate your Instagram chatbot into your Shopify store, you can recommend personalized products to customers, refer your audience to your Shopify store to make purchases, upsell/cross-sell, pitch discounts, or any sales activities happening on your Shopify store.
With the Instagram chatbot integration into your Shopify store, you can also reduce the number of abandoned carts you have or at least understand the intent behind it. For example, your Instagram chatbot can initiate a conversion in a customer’s DM about their abandoned cart on your Shopify store and prompt them to complete the purchase.
The bot can also offer incentives (if available) to persuade the customer. If the customer doesn’t complete the purchase, the bot can prompt them to tell the reason why they’re leaving the shopping halfway. With this information, you can create marketing strategies that target the barriers to completing purchases.
Setting Up Instagram Chatbots for Your Shopify Store
Instagram chatbots are not built-in features of the Instagram platform. Although, there are talks about bringing that into place, like the Snap AI. While that’s in the works, you can get started with third-party software to build your Instagram chatbot and integrate it into your Shopify store.
First, you must choose the right bot for your website.
Choosing the Right Chatbot Platform
As businesses become more aware of chatbot benefits, companies are beginning to swarm the market with chatbot apps and tools. To get the most out of Instagram chatbot for your Shopify store, you must find and use the right one. These tips will help you make the right choices:
- Identify your goals: Why does your business need a chatbot? To achieve which specific need? Customer service improvement? Tailored product recommendations? Authorize return requests? Do you need it to tackle simple or complex conversations? Answering these can give you insight into the type of bot you should go for.
- Check out their features: A chatbot’s features can tell you all about its suitability for your website. Does it provide the key features that will help you meet your Shopify growth needs? Is it easy to use and set up? Does it provide analytical insight and help you track your sales performance?
- Determine your budget: How much are you willing to invest in the software? Different chatbots have different pricing structures. Some offer freemiums, some are high priced, and some mid-range. Your budget will help you decide on whose end you fall.
- Checkout reviews: Customer reviews can give you a better understanding of how well the chatbot will serve you. If you’re not convinced by all the above details, you can let reviews guide your choice.
If you’re having a hard time settling on one chatbot, let’s make it simple for you. One of the best Instagram chatbots in the market is Juphy’s AI Agent. While some other platforms give robotic replies to customers’ inquiries, Juphy focuses on natural processing language for a more conversational and human experience that wins over customers.
We’ll tell you why we love Juphy, and how it can help you a bit further down this guide. Stay glued!
Best Practices for Engaging Customers
Fundamentally, the purpose of Instagram chatbots is to enhance customer experience and drive sales and growth. To reap these benefits, you’ll have to implement the following best practices.
Personalizing Customer Interactions
McKinsey research shows that 71% of consumers expect personalized interactions from brands, while 76% feel dissatisfied if brands don’t offer this. So, it’s one thing to implement an Instagram chatbot, it’s another thing to make sure it provides personalized interactions.
To ensure the latter, put these practices in place:
1. Integrate Your Instagram Chatbot with Your CRM
Your CRM is the central hub for storing customers’ data. Integrating your Instagram chatbot with your CRM will help you get relevant information about different customers for personalized offerings. It’ll also collect customer data and feed it to your CRM which can come in handy for targeted marketing and interactions with customers.
2. Take Advantage of Instagram Chatbot Across a Buyer’s Journey
Personalization goes beyond addressing each buyer by their first name. Customizing support at each stage of the buyer’s journey is also a form of personalization. A typical buyer’s journey goes from awareness to consideration and then purchase.
With your Instagram chatbot, you can offer support based on your typical buyer’s pain point at each stage of the journey. See how this bot below helps an end-stage customer track their order and change their shipping address.
As you keep collecting data on the buyer, you’ll eventually up your personalization game. But before then you should be able to meet customers’ needs before they voice them.
Leveraging Chatbots for Customer Support
A happy customer is a loyal customer, and you can make a customer happy by offering exceptional customer support. Fortunately, your Instagram chatbot can help you offer remarkable customer support leading to a good customer experience.
Try these best practices when using your Instagram chatbot for this purpose:
1. Clearly Define Your Chatbot’s Role
You can design your chatbot to take up different roles depending on the type of business you’re running. For an e-commerce business, your chatbot could be your sales assistant and/or customer support. But before you implement the Instagram chatbot, you must decide what role you want it to fill. In their most basic form, chatbots are ideal for customer support.
2. Ensure Seamless Handover to Live Support
No matter how human-like your Instagram chatbot is, it’s still just AI software. Sometimes, a live agent might have to come in to complete a conversation. Your Instagram chatbot should be designed to smoothly transfer these complex queries to a customer care representative. It should also notify you when this happens so there won’t be any lag.
3. Prioritize User Experience and Simple Flow
Keep the Instagram chatbot easy to understand and communicate with. Ensure the platform you use offers features that enable the chatbot to efficiently mimic a human tone. Keep the flow simple and make sure it centers around your target audience.
4. Feed Your Chatbot an Extensive FAQs Library
Have you noticed that consumers ask a particular set of questions frequently? If you haven’t, pay a little more attention and take note of these questions. Add them to your chatbot flow so that it can answer these questions promptly.
5. Track and Analyze Performance
After you set up your Instagram chatbot, it’s best practice to monitor how consumers interact with it. This will help you detect areas for improvement to ensure optimal performance.
Advanced Strategies for Shopify Growth
Now let’s take this to the next level. Check out these advanced strategies for utilizing Instagram chatbots for Shopify growth.
Integrating Chatbots with Your Marketing Campaigns
Instagram chatbots can be all you need for more targeted marketing campaigns. In customer segmentation, for instance, bots can identify cold or warm leads based on customers’ interactions. With this information, a smart bot knows what to say to the consumer to push them further in the buyer’s journey.
Additionally, if your business is spread out across different platforms, you can integrate one chatbot to provide a consistent experience across all platforms.
Collecting Valuable Customer Insights
Instagram chatbots help businesses gather valuable customer info like user preferences, purchase history, and behavior patterns, to help them make targeted marketing campaigns and offerings.
You can also integrate your Instagram chatbot with your CRM for an efficient flow of customer data. An Instagram chatbot can also stand as a virtual assistant, guiding consumers through polls, quizzes, and lead generation forms, to get information for lead generation and segmentation.
All you have to do is get an efficient Instagram chatbot capable of carrying out these functions. This leads us to our top choice…
Juphy AI: Enhancing Your Instagram Chatbot Strategy
Looking for a chatbot that integrates seamlessly with Instagram to provide 24/7 support, replies to DMs, provides product recommendations, sends your Shopify product links, answers all FAQs and is directly accessible from the Shopify dashboard?
You found ‘Built for Shopify’ certified Juphy AI.
In addition to the basic functionalities, Juphy has more advanced features that allow you to utilize the full potential of Instagram chatbots for your Shopify store. Here’s how it helps:
Boosting Engagement and Sales
Juphy AI is your sales and customer support assistant, helping you interact better with consumers and drive sales. Juphy is not just any AI software responding to consumers. It integrates with multiple channels for a unified and personalized experience.
- Personalized Human-Like Conversations
If you think Juphy AI will give one of those robotic responses you find on some businesses’ pages, then think again. Juphy’s AI Agent is empowered with the latest version of ChatGPT, ChatGPT 4. You know what that means? Interactions are more conversational and human. Users can relax and indulge because Juphy formulates human-like conversations with reduced misunderstandings and improved conversational flow.
Based on customer interaction, it makes personalized and tailored product recommendations, gently nudging customers toward making a purchase.
- 24/7 Support
What about your customers across the globe with different time zones? You don’t need to lose your sleep or hire more customer representatives to work round the clock. Juphy provides support at any time of the day so even when you’re asleep you can be making money.
- Post-Purchase Assistance
Now let’s talk about Juphy’s post-purchase support. At every stage of the buyer’s journey, Juphy takes charge of interactions with consumers, leading them to make a purchase. But even after the purchase, it continues to handle tasks like order tracking, and any after-purchase questions customers may have.
- Social Ad Support
When you run ads on socials, Juphy’s AI Agent keeps track of the comments to identify leads and engage with them to set the foundation for long-lasting relationships.
Convinced yet? It’s time to take the plunge. Start with this free trial and observe how much Juphy can help within that short time. Skip the trial and error with different Instagram chatbots, and take a step toward your Shopify growth now.
Conclusion
Instagram chatbots are essential to personalize customer interactions, instantly resolve user queries at any time of the day, and provide exceptional customer experience.
You also get to understand your customers better as you continue to monitor your chatbot interactions, and then use that information to elevate your marketing campaigns. All of these translate to your Shopify store’s growth.
Key Takeaways
- Instagram chatbots are AI-powered software embedded into Instagram to automatically respond to messages like a human representative.
- There are several Instagram chatbot platforms to choose from but we recommend Juphy AI. It comes packed with advanced features that accelerate your Shopify growth faster than other platforms in the market.
- To get the most out of your Instagram chatbot, you must integrate it with your CRM to readily get customer data for personalized interactions. You must also define the chatbot’s role, create a smooth handover to a live agent, have answers to FAQs ready, and ensure a smooth conversation flow. Continue monitoring your chatbot interactions and making improvements to the chatbot to maximize its benefits.
- Juphy’s AI Agent offers the best solution as an Instagram chatbot. It replies to messages instantly, 24/7, recommends products based on customer preferences, offers comprehensive post-purchase support, and engages potential leads from comments on your Instagram ads.