Best Review Apps for Shopify

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Zeynep Avan
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Customer reviews are one of the most effective methods to gain new customers. These reviews are social proof, and they show that your customers love your products and online store, which motivates more people to become customers.

As you research, you’ll see some saying it is not a must, but it is actually a real strategy if you can motivate your customers to give reviews and display them in a good way. 

Therefore, evaluating the best review apps for your Shopify store is one of the things you should pay attention to. And we’re here to make your job easier and help you choose from the best Shopify review apps.

In this easy-to-read list, you will find the six best review apps with the following information:

  • How it works
  • Its features
  • How much does it cost
  • Why do other merchants choose it

Introduction to Shopify Review Apps

Shopify Review Apps are specialized tools designed to integrate with Shopify stores to collect, manage, and display customer reviews. 

These apps act as a bridge between Shopify sellers and their customers, making it easy to collect feedback and show customer satisfaction through reviews directly on the store’s website. 

By using a review app, Shopify store owners can turn social proof to their advantage and significantly influence potential customers’ purchasing decisions.

The primary function of Shopify Review Apps is to allow customers to leave reviews for products they have purchased. These reviews can include:

  • Ratings, 
  • Text feedback,
  • Images,
  • And videos,

which provides a comprehensive view of their experience. 

Besides these general features, those apps usually come with features to customize the appearance of reviews in the store, automate review requests after purchase, and manage how reviews are displayed, including options for responding. Here are some of the features of review apps:

  • Personalized review widgets: Display reviews in customizable format to suit your store’s branding.
  • Automatic review collection: Collect customer feedback and reviews easily through automated prompts.
  • Social proof integration: Showcase positive reviews and ratings to build social proof.
  • Moderation and filtration: Take control by filtering reviews displayed on your store for specificity and relevancy.
  • Respond: It allows you to directly engage with the customer reviews and answer them.

The Role of Customer Reviews in E-Commerce Success

Customer reviews are central to the success of e-commerce businesses and serve as a cornerstone for building trust, increasing product visibility, and ultimately driving sales. The integration of Shopify Review Apps into an online store makes for a streamlined process for collecting and displaying these reviews, which can significantly impact the success of a store in a few key ways:

  • Reviews act as social proof, helping to reassure potential customers about the quality of your products and the trustworthiness of your store.
  • Posting honest reviews can build trust with potential customers by showing that you value customer feedback and transparency.
  • Reviews can contribute to SEO, as customer-generated content can help improve search engine rankings by keeping your product pages fresh and relevant.
  • Positive reviews can help improve conversion rates by reducing hesitation from potential buyers who see others having positive experiences.

Enhancing Your Store with Shopify Review Apps

Including Shopify Review Apps in your store isn’t just a strategic move; it’s the cornerstone of taking advantage to drive business growth and increase customer satisfaction. 

This strategic approach is even more compelling when you consider that Shopify’s Merchant Solutions revenue is growing at a remarkable pace, reaching $1.6 billion in 2024

This figure not only highlights the significant sales growth experienced by Shopify merchants but also the important role Shopify Payments has played in contributing to this success.

Following these financial successes, the power of customer reviews is emerging as a critical influencer. 

With research showing that 88% of consumers trust online reviews as much as they trust personal recommendations from friends, the impact of customer feedback on purchase decisions is undeniable. 

So, we can say that these apps are designed to enrich the overall shopping experience and revenue, not just to collect and display reviews.

Their impact goes far beyond just feedback, weaving into the fabric of online shopping to increase credibility, guide decision-making, shape the consumer journey and drive revenue.

Leveraging Customer Reviews for Growth

Strategies for Collecting More Reviews

Implementing strategies to maximize review collection is crucial to leveraging customer reviews’ full potential. 

  • Automated Review Requests: Use Shopify Review Apps to send automated prompts to customers after purchase, inviting them to leave a review. The timing of these prompts can be important; consider sending them after the customer has had enough time to experience the product.
  • Offerings: Offerings such as discounts on future purchases or participation in giveaways can motivate customers to take the time to write a review.
  • Personalized Requests: Send custom review requests to show customers that their feedback is valued on an individual level, making them more likely to leave a review.
  • Simplify: Make sure the review process is as simple as possible. Complicated or time-consuming processes can discourage customers from leaving reviews.
  • Engage with All Reviews: Respond to reviews, whether positive or negative, to show that you value customer feedback. 

Utilizing Reviews in Marketing and SEO

Customer reviews are not just feedback; they are a powerful tool for marketing and improving your store’s search engine optimization (SEO). 

  • Showcase Reviews on Your Site: Highlight positive reviews prominently on your homepage, product pages, and even in the checkout process. Not only does this serve as social proof, but it also contributes to SEO by enriching site content.
  • Use Reviews in Social Media and Email Marketing: Share featured reviews on your social media platforms and email campaigns. Real customer testimonials will increase credibility for both existing and future customers.
  • Include Reviews in Product Descriptions: Including customer testimonials directly in product descriptions increases conversion rates by providing real-life information about the benefits and uses of your products.
  • Reviews for SEO: Customer reviews contribute to fresh and relevant content that search engines prefer. They are pure customer-generated content. Adding reviews to your site can help improve your search rankings. Also, reviews often contain keywords relevant to your products, which can further contribute to SEO.
  • Rich Snippets: Apply structured data markup for reviews to enable rich snippets in search results. This makes your listings more eye-catching, star ratings become visible in search results and potentially increase click-through rates.

Top 6 Shopify Review Apps for 2024

Loox Product Reviews & Photos

loox review app
Loox is one of the best review apps on Shopify.

Loox is a social proof solution designed specifically for Shopify stores that aims to boost brand trust, increase conversions, and drive sales through the power of product reviews, photos, videos, and referrals. 

loox image reviews app
Loox has an embeddable feedback and review widget. 

Its fully customizable widgets are crafted to integrate beautifully with your store’s aesthetic without slowing down site speed, ensuring a seamless experience for store owners and customers alike. Its unique feature set supports multi-language functionality, fits all Shopify themes, and is backed by 24/7 dedicated customer support, making it the best choice for sellers. Its features include:

loox image reviews app 2 1
Loox offers review widgets, badges, and display buttons.
  • Automated collection of product reviews
  • Landing page elements
  • Discount offers
  • Integration
  • Engagement and sales tools

Loox offers three different pricing tiers with a 14-day free trial:

  • Beginner: $9.99/month. It includes 100 monthly review request emails, discounts for photo reviews, 10+ widgets, a reviews importer, Shop app syndication, SEO features, and supports up to 500 orders.
  • Scale: $34.99/month. The base price includes 300 orders + $35 per additional 300 orders. It also offers video reviews, Google Shopping integration, Meta Shops support, removal of Loox branding, and all Beginner features.
  • Unlimited: $299.99/month. It offers unlimited review request emails, referrals, upsells, and all features included in the Scale plan.

Shopify sellers prefer Loox for its user-friendly interface, exceptional customer support, and seamless integration capabilities. The app’s customizable design, automatic review collection, and editable recommendations meet a wide range of merchant needs, increasing the store’s credibility and streamlining the checkout process. 

Unique offerings such as photo reviews, review import functionality, and Trust Badge review count further establish the authenticity of the store, reducing cart abandonment and increasing sales.

Ali Reviews ‑ Product Reviews

Ali Reviews is one of the best review apps on Shopify.

Ali Reviews – Product Reviews is an advanced review management app designed to enhance Shopify stores with the power of feedback. 

ali review app shopify
Ali Reviews offers review widgets and buttons.

It uses AI technology to streamline the process of importing high-quality reviews from platforms like AliExpress and Amazon, ensuring that your store showcases authentic and persuasive reviews to potential customers.

ali review app shopify 2
Ali Reviews has an embeddable review widget.

It offers features like:

  • AI-driven review importation
  • Comprehensive display options
  • Marketing integration
  • It uses rich snippets and star ratings

Ali Reviews offers four pricing plans, along with a 7-day free trial:

  • Free Plan: Start with five reviews per product and unlimited email review requests, which is ideal for new stores focusing on building their initial review base.
  • Starter: $9.90/month. It expands to 500 reviews per product, photo reviews, review popups, and Google Rich Snippets, among other features.
  • Essential: $19.90/month. It further increases to 1,500 reviews per product with Dsers integration and Q&A functionality.
  • Premium: $49.90/month. This plan is the most comprehensive option, with 10,000 reviews per product, video reviews, Google Shopping Integration, and dedicated customer success management.

Ali Reviews stands out for its powerful AI features, ease of importing reviews, and versatility in review viewing options. Shopify sellers especially like this app because it distinguishes between verified and unverified reviews, allowing potential customers to see real feedback. Product Reviews review app is a popular Shopify review app. Product Reviews is another Shopify review app emphasizing speed, customization, and merchant value. review app shopify offers a part in the landing page where reviews are listed and a button.

By collecting and displaying product reviews and star ratings, this app is famous for significantly improving social proof and driving sales through increased trust. review app shopify 2 offers a dedicated review element for Shopify stores.

Its features include:

  • Automated review collection
  • Customizable display widgets
  • Social media and SEO integration
  • Engagement tools
  • Sync options offers two pricing plans:

  • Forever Free Plan: This plan includes unlimited review requests, photos and videos, carousel themes, in-email reviews, manual social push, and SEO snippets, making it an excellent option for new or small stores looking to build their social proof.
  • Awesome Plan: $15/month. It expands on the Forever Free Plan by adding site reviews, an All Reviews Page, Q&A, custom forms, coupons, product groups, cross-shop and meta syndication, and Google Shopping integration, with no branding for a more professional appearance. stands out for its commitment to delivering a fast, customizable and fully integrated review solution at a compelling price. Sellers particularly value its ability to import reviews from other channels and the positive impact on SEO through review schema markup.

Fera Product Reviews App

fera review app shopify
Fera is a famous review app on Shopify.

Fera Product Reviews App is a review management tool known for its seamless integration with Shopify. Fera stands out by offering a wide range of features aimed at boosting your store’s credibility and sales through beautiful, authentic product reviews. 

fera review app shopify 2
Fera offers a customizable review widget.

Its commitment to brand aesthetics alongside powerful functionalities ensures that your reviews not only look great but also increase conversion.

Its features include:

  • Review importation
  • Widget customization
  • Google integration
  • Review requests
  • Display options
  • Review collection methods
show customer photos
show all reviews
Fera contributes to SEO with reviews and ratings.

Fera offers a flexible pricing structure, including a free plan for new or small stores:

  • Free Plan: Unlimited review imports, basic review display and management, and SEO snippets for improved search visibility.
  • Startup: $9/month. It expands the Free Plan with increased review requests, storage, and active widgets, plus basic customization options.
  • Small: $29/month. It builds on Startup with more review requests, custom email domains, product groups, and intermediate widget customization.
  • Medium: $99/month. The most extensive plan offers significant review request and storage capacities, multi-store sync, and advanced customization.

The tool stands out for its focus on brand consistency, ease of use, and comprehensive review management features. Sellers value the ability to import reviews from major platforms such as Google, AliExpress, Amazon, and Etsy, increasing the authenticity and breadth of customer feedback. 

Yotpo Product Reviews & UGC

yotpo product review shopify app
Yotpo is a customer review app designed for Shopify.

Yotpo Product Reviews & UGC is a dynamic review management platform that uses the power of user-generated content (UGC) to boost sales and build brand trust. 

yotpo product review shopify app 1
Yotpo offers a “real reviews” section on the landing page.

Launched in November 2011, Yotpo has established itself as a key player in the e-commerce space, offering a range of features that empower brands to collect, display, and leverage product reviews and ratings. With its AI-driven widgets and extensive partner integrations, Yotpo simplifies the process of showcasing social proof across various online channels.

Its features include:

  • AI-powered and customizable review widgets
  • Social Media & SEO integration
  • Google seller ratings & shopping ads
  • Smart filters
  • Synergies with SMS & loyalty programs
  • Display options
  • Review collection methods
yotpo product review shopify app 2
Yotpo provides reviews and rating badges.

Yotpo offers a tiered pricing structure:

  • Free Plan: Ideal for new stores, it offers automated review requests, design templates for emails, moderation tools, and 24/7 chat support for up to 50 orders per month.
  • Growth: $15/month. It has scaled features for growing businesses, including Google Rich Snippets, photo/video collection, and social sharing features.
  • Prime: $119/month. It has advanced options for high-volume stores, including advanced customer analytics, shoppable media galleries, and comprehensive attribute tagging.

Sellers choose Yotpo for its automated review collection, customizable widgets, and insightful analytics that help keep customer feedback across platform switches. Its customer support and flexible pricing further secure its position as a preferred option for Shopify store owners.

Okendo: Product Reviews & UGC

okendo product review shopify app
Okendo is a customer review app designed for Shopify.

Okendo: Product Reviews and UGC is a customer marketing platform that aims to turn customers into brand advocates through a variety of engaging tools.

okendo product review shopify app 1
Okendo provides ratings and reviews for products.

Okendo, launched on June 12, 2018, has quickly become a favorite among e-commerce brands for its ability to collect and leverage customer insights, showcasing high-impact social proof throughout the entire buyer journey. 

Its features include:

  • Customizable review formats
  • Post-Review guidance
  • Sighting tests
  • Unified customer profiles
okendo product review shopify app 2
Okendo offers customer photos part based on reviews.

Okendo provides a free plan for new or small stores and tiered pricing for businesses ready to scale, including:

  • Free Plan: For up to 50 orders/month, offering automated review requests, photo and video reviews, and extensive onsite display options.
  • Essential: $19/month. It supports up to 200 orders/month with all the Free plan features plus enhanced support and customization options.
  • Growth: $119/month). This plan is designed for up to 1,500 orders/month, adding advanced analytics and reporting to help you track and optimize your review strategy.

With a strong rating of 4.8 based on 818 reviews, Okendo is also well-known for its features that go beyond traditional review tools and offer a full suite of customer engagement and retention capabilities.

How Juphy Helps You Boost Conversions

Reviews are great; but not alone. There are also other strategies for standing out and capturing the attention of your target audience. 

With Juphy, an AI sales assistant powered by ChatGPT, specially designed for Shopify stores, you can transform your online shopping experience, increase conversions, and ultimately achieve up to 10x sales. 

24/7 AI Sales Assistant

Juphy’s AI sales assistant is your store’s new best friend, working around the clock to ensure that no customer question goes unanswered and no sales opportunity is missed. This accessibility overcomes one of the biggest challenges in e-commerce – card abandonment

By providing instant support and personalized shopping experiences, Juphy significantly reduces abandonment rates, directly contributing to higher conversion rates and sales.

Personalized Shopping Experiences

According to statistics, more than half of online shoppers leave the site if they can’t find what they are looking for quickly. Juphy’s AI alleviates this problem by providing customized shopping experiences for each visitor. 

By recommending products, answering questions, building contact lists, and even managing Instagram DMs, Juphy ensures that customers find exactly what they need without delay, dramatically increasing customer satisfaction and loyalty.

Juphy Chat Example
Juphy Chat Example 02

Automated Customer Support

Juphy’s automation capabilities go beyond sales assistance. It takes on the role of customer support by answering FAQs, tracking orders, and guiding customers through their shopping journey.

All happens without the need for human involvement (human touch is a big plus, so use this for common situations or where you cannot make it).

Review Post 01


When online shopping is this much popular and also this much risky, customer reviews are the ones that make it trustable. 

As much as collecting reviews, how you collect them, the way you display them, and how you analyze them are also very important.

For Shopify Merchants, there are hundreds of options but here we listed the best six Shopify review apps for you. 

Evaluate all the apps, choose one that fits your needs, and start – and don’t forget to add an AI sales assistant like Juphy to your business, which comes with its benefits. 

Key Takeaways

  • Customer reviews serve as social proof, increasing e-commerce success and influencing the decisions of potential buyers by demonstrating customer satisfaction and trust.
  • Shopify Review Apps manage and display feedback and enhance the shopping experience by providing features like automated requests and review widgets.
  • The strategic use of customer reviews through automated requests and engagement increases credibility and sales.
  • Top Shopify Review Apps for 2024, such as Loox, Ali Reviews,, Fera, Yotpo and Okendo offer special features like AI-driven functionalities and customizable widgets for effective review management.
  • Pairing Shopify Review Apps with an AI assistant like Juphy increases conversions and streamlines e-commerce operations by providing unified support and personalized shopping experiences.

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  • Avatar for Zeynep Avan

    Zeynep is a full-time SaaS lover who enjoys wearing many hats and writing some pieces based on her experiences. She is not just passionate about words, but she can draw you anything if you give her some colors!