Most people spend an average of two hours and forty-two minutes on social media platforms daily—not to catch up with online friends or share posts. They’re there to shop. So, when shopping is going social, eCommerce merchants can promote their products and attract more customers by employing the most lucrative marketing channel – social media. […]
Ever interacted with a chatbot or voice assistant and been impressed by how natural and intuitive the conversation felt? Or you’re wondering how businesses can design a conversational interface that guides the conversation toward a specific goal, such as making a sale or capturing a lead? Conversational marketing has exploded in popularity in recent years, […]
If you own an e-commerce business or manage one as a marketer, hopefully, you’re getting thousands of visitors to your website every day. It is inevitable for some of them to leave your page almost instantly and some to have a look around, even add some items to their carts and take off without completing […]
Selling online is fast evolving as the default commercial model for many companies. The increasing adoption of eCommerce is driving shifts and iterations created in response to changing consumer behavior. Businesses constantly look for new strategies to attract customers, improve customer satisfaction, and boost sales. And to do it, many have embraced new technologies to […]
I keep a tidy inbox. Whenever a marketing email arrives, I send it to the trash in seconds without bothering to open it and see what it says. Because of people like me, email open rates couldn’t even get close to 30% in 2022, while conversion rates were even worse. So marketers try to find […]
The wave of digital transformation has dramatically hit the finance sector, making FinTech companies evolve significantly and are under immense pressure to offer customers something better. This is not surprising, given that customers expect the same level of convenience and customer service from their bank as they do from other online businesses. And with customers […]