Consider the dilemma many businesses face today: On one hand, there’s the pressure to observe customer preferences, behaviors, and past purchases to provide a shopping experience that feels personal, unique, and engaging. On the other hand, there’s the responsibility to protect this sensitive data from the ever-looming shadow of cyber threats and breaches. Straddling the […]
Over the next four years, e-commerce sales are projected to grow twice the current figure to hit $8.1 trillion in 2026. With 12 to 24 million online stores in the world currently, there’s no sign of online sales dwindling anytime soon. For businesses to survive in this highly competitive e-commerce world, they need to employ […]
In 2005, YouTube changed how people consume and create online content forever. A decade later, the younger generation was greeted with TikTok and its bite-sized videos on anything and everything for people with short attention spans. In 2023, the average viewer dedicates 17 hours per week to watching online videos, ranging from 1-minute clips to […]
Studies have revealed that 81% of consumers do research online before making big purchases. As an e-commerce business owner, one of the main tasks you’ll be faced with is creating product descriptions and pages that satisfy your potential customer’s research queries. Product description pages offer useful information to online consumers that may persuade them to […]
If you ask any business owner, they’ll probably tell you their number one goal is making money from their business. While this is not bad, narrowing your focus to fulfill this goal can eliminate many other opportunities. Say, for example, you run a promotion that attracts 100 new visitors to your website. From this 100, […]
When it comes to product photography, we have a lot to learn from real estate advisors. You know what I mean if you’ve ever browsed a real estate website or stumbled upon a spacious home with perfect lighting, only to find out that it’s actually slightly larger than a wardrobe in real life. Those photos […]