When I want to make an online purchase on a website, I make a beeline for one section on the product’s page. No, it’s not the product image or the product description but the ratings and review section. I’m obsessed with reading reviews — only until I’ve had my fill of the product’s reviews do […]
Gone are the days when only huge brands could promote their products through the use of influential figures. While celebrities are still an exclusive group that is reserved for more prominent brands, now everybody can actually be famous for at least 15 minutes and collaborate with a brand to endorse their products to a highly […]
Shopify is an e-commerce giant that’s hard to miss on the online store landscape, and many businesses flock to the platform to set up online storefronts, attracting customers all over the world. As of 2023, Shopify boasts a significant market share of 25% in the global e-commerce platform market, with its total revenue standing at […]