What Is Social Selling and How Does It Work?

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Effective social selling is the easy way out for the information flow to the customers about your brand. With a proper social selling strategy, you can meet the expectations on social media platforms and establish effective relationships with your potential customers, but what is social selling? Why is it that important?

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What Is Social Selling?

Social selling is a technique developed for ensuring direct communication between the sales teams and potential customers on social media. The aim is to achieve the sales target of businesses by interacting with potential customers. Social selling carried out on social media increases the sales options for businesses.

The sales graph will be directly affected by your close interactions with potential customers’ social media accounts. Herein, social selling becomes an essential step for building bridges between the customers and your brand and maintaining it.

What Is Social Selling Index?

The social selling index (SSI) evaluates the sales skills of a brand and product with the help of social channels. The term social selling index was introduced by LinkedIn and became a general term. The social selling index shapes the success rate measurement of the sales employees. This measurement is rated according to the scoring formed by LinkedIn. The main elements that affect the social selling index are:

  • Creating a professional profile,
  • Targetting the right individuals,
  • Interacting correctly through the posts,
  • Connecting and developing these connections.

The social selling index has a direct impact on the accessibility of your posts and profile. A high social selling index means higher interactions rates, so it creates attention. Expanding your target audience and interacting with them more help you grow your brand. Additionally, by measuring the sales strategies, you can set appropriate goals and identify what you need for increasing the SSI score.

Why Is Social Selling Important?

According to the evaluations of Linkedln Sales Solutions, top brands in social selling have a higher possibility of making sales compared to the businesses that have low SSI. Businesses that care about this fact are 51% more likely to meet their sales targets. 78% of the companies that make social sales through social media platforms achieve their sales target more than businesses that do not use this technique. We can list the importance of social selling as follows:

1) Helps to Build Brand Awareness

Professional content production and trying to be recognized in the business world are associated with social selling techniques. Even if you are not a professional, building and developing your brand by acting like one will help increase your brand awareness.

2) Strengthens Your Connections

Thanks to social selling, you can improve customer interactions step by step to make your business stronger. Social selling also provides constant communication with your existing and potential customers. An effective social selling strategy can be provided by an effective social listening method.

What is social selling

3) Remains You at the Top 

A well-organized social selling is used by Gen Y and is thought to be affecting their performances directly. 78% of the rival companies conduct their work with social selling techniques.

4) Connects You with Your Potential Customers

The better sales employees you have, the better customer relations you get. Sales specialists should form strategies to meet customer demands before establishing a communication. More reliable communication with customers can be achieved by taking action according to reports of the analysis that your sales employees make. Social selling is remarkable for creating new connections and maintaining old ones in this context.

Which Networks Are the Best for Social Selling?

Social selling means promotion, so you can reach more audiences if you promote your brand. Increasing brand awareness is among the primary goals of companies. That’s why your accessibility from each channel makes connecting with customers easier and attracts potential customers. Social sales strategies applied on social media platforms will significantly increase your brand recognition. The most suitable platforms for applying those strategies are:


LinkedIn is among the first platforms to form and commercialize your brand with social selling strategies. It is a must to have a LinkedIn account if you plan to step into the business world. That will make you accessible and gives you a chance to grow your business. A profile endowed with personal achievements and skills makes a good impression on interested people. You can examine the audience of your posts and make improvements to your interactions with preparing reports. 


Platforms with short text features such as Twitter may be a challenging option for your detailed promotions, yet they will be efficient for succinct content. Well-managed brand promotion is crucial on Twitter to connect with your potential customers. Using your corporate account as a personal one can attract your customers, as it involves a more sincere interaction. 


Facebook is among the most active platforms with 1 billion daily visitors, which creates a chance to improve customer relations. Additionally, it is a suitable platform for your promotions. Promotions can easily reach your target audience since Facebook has approximately 3 billion active users monthly. Interacting with your customers for social selling becomes much more possible with Facebook.


Contrary to popular belief, Instagram is not only appealing to Gen Z. It has an audience of all ages, so this makes it a perfect candidate for social selling channel. The promising visuals of Instagram are excellent opportunities to promote your brand and achieve your sales target. Story and post features of Instagram provide instantaneous communication with your customers. 

Social selling social media platforms

How Does Social Selling Work in 2022? 

The pandemic changed our lives in a way that no one wants to waste time anymore. Therefore, marketing specialists are considering the summary video concepts of social media platforms such as “reels and shorts” to keep communication with consumers concise. These short videos on social media created by the supply and demand situation are among the favorite tools of social media users. We can confidently say that those tools are great options to improve brand recognition and customer relations.

In today’s trending digital consumption environment, we also observe an increase in commercial enterprises on social media. Many e-commercial channels want to get involved on social media platforms and social selling strategies. You can also be involved in the 2022 social media trends for your promotions by posting content, including a story or message, as users show high interest in storified content.

What Does Juphy Have for Social Selling? 

Juphy is one of the best tools to strengthen your connections, and it notifies the users instantly. Juphy gathers all your messages and mentions about you into a single dashboard with its unified inbox feature. You can manage all your interactions from one hand, and it also helps you save time with the ready-made response and tagging inquiry features.

Juphy provides positive feedback for social selling through its efficient social listening on social media platforms. You can always be aware of your customers’ expectations; this contributes to your social sales. It is fairly easy to monitor and manage social media platforms such as Instagram, Whatsapp, LinkedIn, Facebook, and Twitter with Juphy. You can contact us to find out more about Juphy’s excellent features and benefit from them.

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