The shopping experience is constantly shifting as new technologies and platforms emerge. First, it moved from physical shopping to e-commerce, and now it is turning into more and more social commerce. Not only online marketplaces but also some social media platforms like Facebook and Instagram became a direct point of sales. Today almost all consumers […]
With almost 3 billion monthly users, Facebook is reigning as the most popular advertising platform, providing a sophisticated advertising channel that perfectly matches today’s market needs. Over 86 percent of marketers use the platform for advertising. Facebook ads are a powerful tool for e-commerce businesses wanting to stand out and grow online. Over 67% of […]
To stay successful in today’s business landscape, it’s imperative to focus on the needs of your current and future customers. Ignoring their needs could result in missed opportunities and lost business down the line. Keeping your customers satisfied can significantly impact your business’s success. Happy customers are more likely to return to your business, refer […]
Traditional banking is far from over, but fintech companies are on a meteoric rise due to the emerging cashless economy procedures. Like many companies in different industries, fintechs are also on social media to raise awareness, engage with customers, and solve problems through customer support. They are certainly where they need to be marketing their […]
Despite being barely a decade and a few years old, Instagram is fast becoming one of the most-used social media platforms that are leveraged by both businesses and individuals. With over one billion active monthly users, it’s no surprise that it’s standing in the first place as the number one social media platform connecting people […]
Most people spend an average of two hours and forty-two minutes on social media platforms daily—not to catch up with online friends or share posts. They’re there to shop. So, when shopping is going social, eCommerce merchants can promote their products and attract more customers by employing the most lucrative marketing channel – social media. […]