As the e-commerce market expands, many businesses are revolutionizing how they interact with and market to their customers. More businesses are working to shift their marketing, advertising, and even lead generation strategies to social platforms where their audience already exists, cue in WhatsApp. In 2022, the WhatsApp Business app was downloaded on mobile devices a […]
One of the most popular messaging apps today, WhatsApp is among the leading social commerce players with its business solutions. While many companies use the free app or the API for sending promotional or transactional messages to their customers, some businesses utilize the tool’s features to create complete shopping experiences. WhatsApp marketing features enable customers […]
Facebook has become one of the most popular social media platforms in the world, with over 2.8 billion monthly active users. It has not only changed the way we connect with our friends and family, but it has also transformed the way businesses operate online. One of the most recent additions to Facebook is the […]
So many terms rule the social media space, and if you’re not quick to keep up, you may soon find yourself, your business, and your social customer support team left behind. One of these very many terms is Direct Message, popularly known as DM. DMs are a convenient way to interact privately with any social […]
The power of social media can influence and improve many areas of your marketing efforts. Social media continues evolving as the cornerstone of every brand’s marketing strategy and lead generation. Social media lead generation is an integral part of every marketer’s social commerce strategy who wants to move beyond brand awareness and engagement. With over […]
Instagram is the most mainstream informal organization worldwide, well-known for customers to share all kinds of content and keeping up with competitors. With over a billion active users and growing, Instagram may already be the favorite place for businesses to promote their products. With 69% of users tapping on Instagram to be inspired and discover […]